11 frla ica-food_trends_presentation
TRANSCRIPT
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Trends in Food Presentations2011 Florida Restaurant & Lodging Show with
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Le Cordon Bleu is the supporting sponsor of the
Ferdinand Metz Foodservice Forum
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About the SpeakerWarren Dietel, Owner & President of Puff ‘n Stuff Catering• Family business began in Trinidad as
pastry shop; opened in Florida in 1980• Career focused on entrepreneurial
leadership– Car Detailing Business, Puff ‘n Stuff Catering,
Disney Weddings, Disney Institute, Scott Kay
• Purchased Puff ‘n Stuff in 2003• Current ICA Board Member and regular
speaker for the ICA, NACE, The Special Event and EPCAS
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The Puff Story
• 1980: Opened in Central Florida as a family-owned business
• 2003: Purchased from parents, annual sales of $1.8 million– Antiquated infrastructure with inefficient space & poor
equipment, at operational limit
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• Tremendous potential + aggressive growth plan = 267% growth in 3 years
• 2010: over 200 staff members strong (40 FT)– Diversifying segment base
• 2011: expanded in Tampa market with an acquisition and opening of a second office
• “Passionately Perfecting Life’s Celebrations!”
The Puff Story
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Tray Pass
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Tray Passthe shadow box
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Tray Passwith descriptive doily
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Tray Passwith descriptive t-shirt
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Plated Presentationsbeef two ways
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Plated Presentationsbeans and alternative grains
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Plated Presentationsgreen bean knot
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Flavor as Themeblueberry and lavender flavors and colors
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SPEAKEASYclassic cocktailsnew style
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Small Plates
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Small Plates
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Team Involvement
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PAIRING Hors d’OeuvresWith Mini-Cocktails
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Interactive Beverages
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Interactive Stations
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Bar SnacksMini Popcorn Boxes
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Bar Snackssavory bacon andblue cheese cookies
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Bar SnacksDrunken Tomatoes
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New Table Shapes & SizesOval!
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New Table Shapes & SizesThe longer the better!!
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New Table Shapes & SizesNatural WoodRectangle
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At the table… community
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At the tableThe Lazy Susan
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At the tableCommunityHors d’Oeuvres
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At the Tablethe table soup pour
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At the Tablethe table pour
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Breakfast Cocktail Party Style
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Revive a classic
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Reshape, Renewthe new chips and dip
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Reshape, Renewfish and chips tumblers
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Reshape, Renewcrab fritter martinis
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Reshape, Renewsoup and salad
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Reshape, Renewmac ‘n cheese cupcakes
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Reshape, Renewwaldorf salad skewer
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Reshape, Renewfrench toast cubes
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Unique Vessels
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Edible Vessels
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Roving Carts
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Going Vertical!
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Disposable Chic
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Food Truck Fad
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Catered “Food Booths”Along side the Food Trucks
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New WeddingCakes“cup” cakes
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New WeddingCakescheese,not cheesecake!
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New WeddingCakestres leche cake
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New WeddingCakeschampagne jellowhite raspberry
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About the International Caterers Association:
www.internationalcaterers.org
www.slideshare.net/WarrenDietel