11 harris-roxas b · social media fi d f ?friend or foe? harris‐roxas health ben harris‐roxas...
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Social mediaF i d f ?Friend or foe?
Ben Harris‐RoxasHarris‐Roxas Health
Conjoint Lecturer,CPHCE University of New South Wales
Harris Roxas Healthhealth impact consultingwww.harrisroxashealth.com
Health Section Co‐Chair,International Association for Impact Assessment
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My experienceMy experience
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What do we mean by social media?What do we mean by social media?
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The big twoThe big two
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Social networking amongst teenagersSocial networking amongst teenagers
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A whole bunch of other platformsA whole bunch of other platforms
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Essential feature:Essential feature:Two way communication
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The continuing relevanceThe continuing relevance of broadcast media
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Who’s using it?
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Internet use by age groupsInternet use by age groups
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Social media useSocial media use
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The picture is evolvingThe picture is evolving
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Examples
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Queensland policeQueensland police during the floodsg
benhr.net/qldpolicefloods
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HCSMANZ discussion group
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#destroythejoint
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Critical concepts
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Audience isn’t simple
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Amplification
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Shifting the relationship
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Community building
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Risks and opportunities
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Organisational introversion
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“It’s not hard to interweb”
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You and your organisationsYou and your organisationscan learn
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Focusing on the risks?
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Can government agencieseven do this effectively?
Depends on the approachDepends on the approach
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Internal comms
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Broadcast
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Broadcast and response
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Broader engagement
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Source: Orbmiser
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These slides are available at
www.slideshare.net/benharrisroxas
@ben_hr or @hiablog
h l hi blhealthimpactassessment.blogspot.com
linkedin.com/in/benharrisroxaslinkedin.com/in/benharrisroxas