11 iat 102 graphic design. 11 the digital revolution and beyond: review graphic design meets the...
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11
IAT 102 Graphic Design
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11
The digital revolution and beyond:
Review
Graphic Design meets the Computer
Type Design in the 90s:
Emigre, Greiman, Brody, Carson
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Jan Tschichold. Die Frau ohne Namen. 1927
The New Typography-
-Dynamic force must be present
-Sans- serif
- Kinetic design of contrasting elements
-Flush left text with ragged right
-White space
-Rules, brars, boxes used for structure, balance and emphasis
- (Chapter 16, Meggs)
The New Typography- Germany 1928c
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Armin Hofmann, 1954
Swiss Design -1950’s
(International Typographic Style)
- asymmetrical organization
- grid
- objective photography
- abstracted repeated geometric form
- clear and factual
- sans serif typography
-Design solution comes from content
Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann
- (Chapter 18, Meggs)
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New York School - America 1940 – 1970’s
Paul Rand, cover for 'Direction' magazine, 1940. x
Paul Rand -
- invented shapes could be symbolic and expressive
-Strong form (shape, colour, line, value,...)
-Reduce communication content to symbolic essence.
-
- (Chapter 19, Meggs)
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http://www.youtube.com/watch?v=hH446lgDrW8&feature=related
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Designer Jamie Reid 1977
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Graphic Design meets the Computer
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Susan Kare - Macpaint - control panel, 1983
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Susan Kare - Macpaint - interface, 1983
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The New Wave- Holland & America 1970’s
•retained certain Swiss elements•subverted the grid •playfully incorporated eclectic cultural references•Replaced objectivity with a reflective subjectivity•Inspired by new forms electronic media
Cover for WET magazine, designed by April Greiman, 1979.
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Emigre Magazine, 1984-
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Rudy van der Lans – Émigré magazine – late 1980’s (Netherlands)
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Emigre_magazineEmigre Type Foundryhttp://www.emigre.com Rudy VanderLans Zuzana Licko
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Postmodern Design-1980’s
- Breaking and expanding the rules of the Swiss style- Complexity- Ornaments
- Odermatt and Tissi- Weingart- Schraivogel- Sagmeister
(Chapter 23, Meggs)
Ralph_Schraivogel, 1989
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Postmodern Design-1980’s
Postmodernism was an international style, influencing all aspects of design.
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The Dancing House by Vlado Milunić and Frank Gehry 1992
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Postmodern Design
- Wolfgang Weingart
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-Wolfgang Weingart
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-Wolfgang Weingart
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Does It Make Sense?April Greiman 1984
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Neville Brody
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Neville Brody Face Magazine 1981- 86
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David Carson
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David Carson, 1995, Ray Gun Magazine, the End of Print
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Graphic Design develops a conscious
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Postmodern Design-1990’s
-- Found elements-- type in bars-- collage approach-- decoration -- humor / playfulness- grunge typography
- Art Chantry- Sagmeister-Tibor Kalman-David Caron
Art Chantryl, 1994
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Art Chantryl, 1994
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Tibor Kalman
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Clicker question
What is the difference between international typographic style and new wave?
A)Uses gridsB)Asymmetrical layout C)SubjectiveD)SymbolicE) Uses graphics
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Clicker question
What is the difference between international typographic style and new wave?
A)Uses gridsB)Asymmetrical layout C)SubjectiveD)SymbolicE) Uses graphics
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