11 Qualities of Great Content

Selling is not about telling to buy.

It’s about helping.

Stop interrupting or pushing.

Start pulling in.

With great content.

But what’s great content like?

1. Valuable

Address obvious needs.

Answer common questions, teach something new and solve the day-to-day issues of people.

In short, simplify their lives.

2. Targeted

You can’t please everyone.

Identify the people you’re actually seeking.

Focus on a specific group of people, with a specific need.

3. Visually Appealing

A picture is worth a thousand words.

Use attractive, high quality and customized graphics to make your content come alive.

Make content consumption a joy.

4. Unique

Don’t suck!

Have the courage to take a stand, and inject your personality.

Demonstrate the USP of your company.

5. Inspiring

Stir up feelings.

Ignite.

Revolutionize people to learn more, do more and be more.

6. Actionable

Don’t lose sight of your goals.

Encourage people to take the desired actions.

Go one step further - ask them.

7. Narrative

Humans are addicted to stories.

They need stories more than bread itself.

Tell them good stories to quickly connect on a personal level.

8. Shareable

You’re competing against millions of interesting updates, entertaining photos and funny videos.

Give people an irresistible urge to share your content with others.

Make sharing easy and fun.

9. Authoritative

Use your in-depth industry knowledge and practical experience.

Add force to your words, not volume.

But, be in control of yourself.

10. Credible

Back up your claims with evidence.

Leave no doubt in people’s minds.

Make them think of you as the go-to resource for their needs.

11. Simple

Don’t attempt to look smart.

Avoid using technical jargon or corporate lingo.

Illustrate your ideas, points and views with examples.

Let us help you create great content.

www.1stqualitycontent.com