1.1 resume with appendix - july 4th, 2016

3307 NW 3rd St. John P. Engle 479.270.2031Bentonville, AR 72712 [email protected]

CANDIDATE OVERVIEWExperienced, Qualified, and Proven - Results driven professional with a proven track record of identifying opportunities and developing capabilities to consistently deliver profitable volume and share growth. Extensive category management experience, from both the supplier and customer perspective, plus a diverse cross-functional CPG background, creates a qualified candidate with a unique ability to establish credibility, collaborate, and promote partnerships with the customer, as well as internal cross-functions and leadership teams.

CORE COMPETENCIESThought LeadershipDeveloping CapabilitiesInfluencing Decisions

Promoting PartnershipsCustomer Insight & AlignmentCross-Functional Collaboration

Identifying Opportunities Category Strategy Driving Profitable Growth

EXPERIENCE SUMMARYCategory Management 15yrs Supplier-advisor 7yrs and at Walmart 8yrs, across 4 departments and 32 categories.Supervisory Experience 17yrs Managed teams of 1-5 reports in 5 roles, total of 21 positions and 30+ individuals.Account Management 10yrs Managed total of 12 customers, 4 at key/national level, across 3 regions and 7roles.Trade Finance/Planning 12yrs Supported 3 sales regions, 30+ customers, and developed 1st ELDP for Walmart.Walmart Experience 18 yrs Supplier in sales, support, or category mgmt. roles for 10yrs, and 8yrs at Walmart.

CAREER HISTORYSenior Manager Category Development, Corporate Initiative, Walmart Stores, Inc. 2015 - 2016Selected to pilot group for the “Assortment Discipline” initiative, one of the CEO’s 7 “legacy” projects. Developed and applied “ground breaking” category insights, identified strategic opportunities, presented findings in cross-functional workshops, gained alignment, and executed associated modular assortment and design changes as an integral part of the modular relay process.

Category Development Manager, Snacks & Beverages Division, Walmart Stores, Inc. 2010 - 2015Collaborated across departments, categories, and internal functions to optimize category performance. Managed multiple business plans, projects, and modular relays. Applied advanced analytics and insights to identify strategic growth opportunities, and executed associated modular assortments and layout improvements. Worked with leadership, supplier-advisors, syndicated data and research firms to identify best practices. Developed new tools, capabilities, training, and associates. - Select Accomplishments: Developed the Modular Diagnostics Tool, ECS Demand Clustering, and the 4 Step Localization Process which drove comps +1.9pts for 12 pilot categories. Specific initiatives on the $5B Carbonated Soft Drinks and $2.4B Salty Snack categories drove comps +4 and +6.4 points respectively. Recognized as “Category Development Associate of the Year” in 2014.

Modular Development Manager, Frozen Foods Department 91, Walmart Stores, Inc. 2008 - 2010Pioneered efforts to “bring category management capabilities in-house”, that led to today’s category development group. Collaborated with internal/external resources to identify best practices, managed multiple relays, optimized assortments and dept. space, executed store clustering, drew modulars in-house, built standardized processes to bring discipline to the relay process. - Select Accomplishments: Interactive Modular Timeline drove on-time execution +20%, Collaborated with innovations team to implement On Shelf Availability initiative improving in-stocks +2pts for total dept. Implemented Store of Community and assortment optimization for the Ice Cream category resulting in share gain of +4pts.

Senior Category Management Advisor, Bentonville, AR, General Mills, Inc. 2004 – 2008Advisor for the flour category and led team of 3 advisors for baking and box dinner categories. Developed strategies and managed implementation for multiple categories, relays, and projects. Collaborated with sales teams, national category management, and shopper insight groups to customize programs and tools for the broader category management team. - Select Accomplishments: Innovative layout e.g. for cake mix grew frosting sales +88% - gained advisor role in +2 categories.

3307 NW 3rd St. John P. Engle 479.270.2031Bentonville, AR 72712 [email protected] Development Manager, Bentonville, AR, General Mills, Inc. 2002 – 2004Advisor for cake mix category and led initiatives for talent, team, and capability development for team of 40+, focused on data and category management best practices. Developed training across functions. Managed 1 analyst and 4 new associates. - Select Accomplishments: Implemented 3rd party data platform that increased speed and quality of insights, developed best practice systems for store clustering and assortment optimization - gained advisor role +3 categories.


CAREER HISTORY (Continued) National Account Manager, Bentonville, AR, General Mills, Inc. 2000 – 2002Direct P&L responsibility selling a portfolio including Betty Crocker, Bisquick, and Gold Medal brands, with $220 million in sales and a trade budget of $2.3 million. Collaborated with marketing, negotiated funding, developed customer programs, met targets. Asked to advise cake mix category in 2001. Managed 1 analyst. - Select Accomplishments: Bake center program drove total sales to 108% of sales program - gained advisor role in +1 categories.

Senior Business Planning Manager, Minneapolis, MN, General Mills, Inc. 1998 – 2000Business Planning Manager, St. Louis, MO, General Mills, Inc. 1994 – 1998Sales Development Manager, Detroit, MI, General Mills, Inc. 1993– 1994KAM & District Sales Manager, Detroit, MI, General Mills, Inc. 1991 – 1993Region Sales Assistant, St. Louis, MO, General Mills, Inc. 1990 – 1991Business Team Leader, Evansville, IN, General Mills, Inc. 1989 – 1990Territory Manager, Topeka, KS, General Mills, Inc. 1988 – 1989Sales Representative, Paducah, KY, General Mills, Inc. 1987 – 1988Note: See Appendix for details on roles between 1987 and 2000.

ADVANCED TECHNICAL EXPERTISERetail Link Steering Committee, Supplier Representative, Walmart Stores, Inc. 1998 - 2008Collaborative group of Walmart ISD, Merchant Leaders, and supplier representatives purposed to developcapabilities. Select Accomplishments: Led Category Management group, developed Retail Link Item Velocity. Retail Link Applications 1993 –

2016Decision Support, SOTC Site, SWAS, and Market Basket Application.Syndicated Data Resources 1991 –

2016IRI Advantage, Panel; Nielsen Nitro, Panel, Answers, Spectra - Walmart CMA’s and Deep Dive Tool. Space Management Tools 2000 –

2016JDA Pro-Space, Space Automation, Scripts - Walmart Execution and Modular Core Systems/Fixtures.Insights & Research Resources 1990 –

2016Mintel, NPD, Kantar, Cannondale, Willard Bishop – Walmart GCIA Group and APT Testing.Category Development Tools 2008 –

2016Walmart’s ECS Demand Clustering, Modular Diagnostics, and Assortment Discipline.Microsoft Office Applications 1990 - 2016Word, Excel, PowerPoint, Access, and Tableau.

RECOGNITION AWARDSCategory Development Associate of Year 2014 Exceptional Category Strategy & Execution 2008 - 2016Category Team of the Year 2013 Leadership, & Dedication to Deliver the 5P’sOutstanding Innovation 2012 Business Process Improvement Driving Value & ROIAssociate of the Quarter 2011 Dedication & Support to Drive Exceptional PerformanceCategory Team Award 2015 (Salty Snacks) Hitting 3 for 3 with Sales & Profit Exceeding PlanCategory Team Award 2015 (Beverages) Leadership, Collaboration, & PerformanceCategory Team Award 2014 (Salty Snacks) Record Super Bowl Sales & Share GrowthCategory Team Award 2013 (Cookie/Cracker) Collaboration to Deliver Financial Results

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3307 NW 3rd St. John P. Engle 479.270.2031Bentonville, AR 72712 [email protected] Partnership Award 2010 (Dept. 95) Customer Service & Dedication to Growing the BusinessCategory Management Award 2008 Persistence in Execution and Driving Results

EDUCATIONBachelor of Science in Business Administration, Southeast Missouri State University 1985 - 1987Major; Marketing and Sales Management, GPA 3.24

MILITARY SERVICEInfantryman, U.S. Army, Kitzingen Germany 1983 - 1985Awards; Expert Infantry Badge and Various Achievement Awards.

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IN CLOSINGThanks for your consideration of my application and I would very much appreciate the opportunity to discuss with you personally qualifications, experience, and aptitude to succeed at your company.

Please contact me for an interview and have a great day!

Sincerely,

John Engle(479) [email protected]

APPENDIX FOLLOWSPlease see Appendix in the following pages for further information. Testimonials References Career Details 1987 – 2000 Innovation Through the Years

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APPENDIX: TESTIMONIALS & ACKNOWLEDGEMENTSJohn - Thank you for your collaboration to deliver these results. You are a brilliant talent for Walmart. I Value every minute you spend thinking about Salty Snacks. Your ideas always have a big impact on the business. I appreciate working with you, and all your support of me professionally and personally. Thank You!

Mark Jechura - Walmart, Senior Buyer for Salty Snacks

John - Thank you for all your hard work and partnership, let me know if there are any other items you think should be on the agenda for the walk through with Ashley. Wanted to let you know that I appreciate your support and measured approach to the overall diagnostics process. I am confident that all this hard work will pay dividends in on shelf availability & excited to share ideas on how we can continue to pursue space productivity for CSD going forward at our next bi-weekly get together.

Smita Vadlamani - Walmart, Senior Buyer, Carbonated Soft Drinks

Jeremy/Julie - This coworker of mine is looking to expand his horizon beyond Walmart. His strength is turning around business, category analytics, category strategy, and developing new processes. I highly recommend him for any positions where you need experience, thoroughness, and strategic thinking. Let me know if you would like to visit about him. His name is John Engle. I have attached his resume for your review.

Valerie Matthews - Walmart, Category Development Manager

John - You are making a difference, I had a touch base with Ashley Buchannan yesterday and he is full of laud for you, your work, and the difference you are making for him and his team.

Alexander Schwarze - Walmart, Sr. Director of Category Development

John - Sincerely appreciate your help!!! Your “Easy Brand Tool” and the ECS Cluster Tools have been beneficial to our new age modular building. You’re the MAN!!Ross T Cloyd - Pepsico, Senior Insights Manager

John - Maria shared with me the consolidated modular timeline you built and I have asked Crystal to work with you because I think it is great! Thanks so much for creating this and sharing it with my team. You are AWESOME!!

Jenny Rivera - Walmart, Modular Manager, Execution

John - Very cool on winning the Merchandising Excellence Award again this year, knowing your background, you probably could have won it every year!

Kenneth Hogue - Del Monte Foods, Senior Category Manager

John - I do think this [assortment discipline] is a positive opportunity. Also, I don’t want to take up too much of your time, but would like to keep the lines of communication open. I have always enjoyed your perspective on the business and needed processes, and that vision is even more important to me now! If it’s OK, I would like to set up some time with you to catch up on a monthly basis?

Jeff Patterson - Walmart, Director of Category Development

John - Thank you for the kind note. I hope you know what an important part you played in the category’s success last year [won category team and buyer of year], you are a great man and I feel blessed to be able to work with such great people.

Charlie Skinner - Walmart, Senior Buyer, Shelf Stable Juice

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APPENDIX: TESTIMONIALS & ACKNOWLEDGEMENTS (Continued)Hi Carla and Scott - Hey, can you do me a favor? I have an ex coworker (John Engle) at General Mills, that I consider to be one of the best in the business. John was on the Walmart Retail Link Steering Committee, and a leader for the Walmart supplier community. John left General Mills years ago and went to work for Walmart helping them build many of the tools they are currently using today. John is looking to move back into the supplier world, please help him find a good new home. I will give John a recommendation to anyone. He will be an instant game changer.

Kenneth Hogue - Del Monte Foods, Senior Category Manager

John - Just wanted to say thanks for your time yesterday, the information you shared will really help our team to identify regional brand opportunities for salty snacks. We feel like we should be able to close the gap on many of these in our meeting on the 17th. We will touch base with you next week to make sure you are aligned with the opportunity we identified from your data. We plan to share it as part of our F15 recap with Brandon to what the future holds. We’d love to have you at that meeting if available, we always appreciate your support!

Jessica Epps - General Mills, Senior Category Advisor

John - I was deeply saddened with your decision to leave Walmart. I will forever cherish the lessons I learned from you and our great conversations. I know that you will continue to be phenomenal, because you know your purpose and mission. Stay in touch, will you? I will never forget your bright spirit and our paths will cross again. Until then I wish you hapiness, success, and all the best my friend.

Eliseia Arnold - Walmart, Director of Modular Development

I wanted to reach out to provide my recommendation, my highest compliments, and my regards for John Engle. I have known John for over 15 years. John is one of the finest and most creative minds in data analytics, sales, and talent development. He has incredible talents and abilities to resource and compile information, draw insights, develop practical solutions, and inspire teams toward retail execution.

He has authored and created many of the analytic processes we suppliers use regularly in the management of our Walmart business. John is a tireless worker who devotes the required time and effort to meet and exceed project management expectations, and a unique ability to develop the internal and external partnerships necessary to get results. John has a reputation for growing businesses and teams and always finds a way to succeed at whatever he does. Personally John is a dear friend of mine, what one would call a best friend. Our families have spent a lot of time together with each other and the Engle's are a family everyone would want as friends and neighbors. John and his wife Ronda are active in our community and in their church, devoting an incredible amount of their time to support their faith as leaders and in service projects. Their daughters Lauren and Katya, whom they adopted from Russia nearly 10 years ago, are as involved in their community and church as are their parents. All of this is testament to John's leadership and profile. I know that many supplier teams will be interested in John and I can assure you he will deliver on every target, objective, promise and commitment he makes. You have a wonderful candidate in John. I wish him all the best!

Regards,Paul NagelPrincipal & Owner, 3 JWG, LLC(479) [email protected]

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APPENDIX: REFERENCES

Mark Jechura Paul NagelSr. Buyer Salty Snacks Principal & OwnerWalmart Stores, Inc. 3 JWG, LLC(479) 204-8156 (479) [email protected] [email protected]

Brandon Moore Valerie MatthewsSenior Director Analytics, Dry Grocery Category Development ManagerWalmart Stores, Inc. Walmart Stores, Inc.(651) 324-1273 (479) [email protected] [email protected]

APPENDIX: CAREER HISTORY (Details 1987 – 2000)Senior Business Planning Manager, Minneapolis, MN, General Mills, Inc. 1998 – 2000Managed sales planning, negotiated and managed trade funding for the Walmart sales team. Developed and conductedjoint business planning (JBP) sessions with marketing and national sales leadership teams. - Select Accomplishments: Developed and implemented the first EDLP programs for the company, asked to join WM Retail Link Steering Committee.

Business Planning Manager, St. Louis, MO, General Mills, Inc. 1994 – 1998Developed customer-centric programs, negotiated and managed trade funds, for Walmart and 11 other region accounts, coordinated quarterly releases of sales plans and materials to field sales. Managed 2 Business Planning Assistants. - Select Accomplishment: Developed tool to evaluate trade spend and promotional effectiveness using Retail Link.

Sales Development Manager, Detroit, MI, General Mills, Inc. 1993– 1994Developed customer-centric programs, negotiated and managed trade funds for region accounts, conducted businessreviews for Meijer, Spartan, and Foodland. Managed 2 Business Planning Assistants. - Select Accomplishment: Pioneered using Nielsen’s, then new, NITE ad-hoc data application “in-region” to create business reviews & conduct opportunity gap analysis.

KAM & District Sales Manager, Detroit, MI, General Mills, Inc. 1991 – 1993Called on A&P Farmer Jack. Managed 3 sales representatives & 2 territory managers responsible for non-foods accounts. - Select Accomplishments: Impulse program increased non-food sales 122%, reduced A&P deductions from 8 to <1% of sales

Region Sales Assistant, St. Louis, MO, General Mills, Inc. 1990 – 1991Assisted in trade fund negotiations, and managed releases of sales plans and materials for 11 region accounts. - Select Accomplishment: Developed tool to evaluate trade spending scenario options using syndicated data.

Business Team Leader, Evansville, IN, General Mills, Inc. 1989 – 1990Managed 2 wholesale accounts and 3 sales representatives. - Select Accomplishment: Hit max incentive of 104% of sales program.

Territory Manager, Topeka, KS, General Mills, Inc. 1988 – 1989Managed 1 chain account and various ad groups. - Select Accomplishment: Recognized for securing 2wk 100% ACV on new items.

Sales Representative, Paducah, KY, General Mills, Inc. 1987 – 1988

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3307 NW 3rd St. John P. Engle 479.270.2031Bentonville, AR 72712 [email protected] various ad groups and 60 store retail territory. - Select Accomplishment: Recognized for selling 4-store, ¼-truck drop-ship display programs.

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APPENDIX: INNOVATION OVER THE YEARS (Tools, processes, data integration)Modular Diagnostics Developed access based system using modular scripts on new projects & store/item

level data to identify & correct DOS and pack out exception, now standard item on relay timelines, used across the organization today.

Demand Clustering Evolution To identify & adjust space for groups of stores with varying demand by product segment, began doing in excel by “sorting”, piloted MCAPs on RLSC, eventually played a major role in developing ECS with IBM as supplier, as well as promoting the tool internally as WMT associate, now standard part of modular process broadly.

DC Item Matrix Still the process for DC set up in clustered modular environment

Nielsen Deep Dive Develop buyer/category reporting process to simplify/broaden use of syndicated data as merchants and WMT were accustom to using access vs. “answers” platform, this ultimately became the go to system for the organization

MAAP Gap Process Tool combined syndicated, retail link, modular data to ID/value/prioritize brand/item assortment opportunities.

4 Step Localization Process Combined geo-brand/demand clustering, MAAP, and Mod diagnostics in to a disciplined format to market and train internally and externally, became precursor to assortment discipline.

Assortment Discipline Selected in pilot group to refine and introduce new innovative insights.

Interactive Modular Timeline Complete revamp of modular timeline included grouping tasks based on “dependency”, adding accountability, task descriptions, and tracking. Gained high level support in merchandising, presentations to advisors, now the standard system.

OSA Initiative Collaboration with innovations team, understanding of how mods impact downstream IMS, created paradigm shift in modular dimensions, settings, capacities overall.

Macro Space Initiative Early dairy collaboration in RLSC, re-organized frozen foods dept., led to foundation of processes used today in macro space group formed when separated from mod teams.

Product Characteristics RL item attribution system developed with P&G in Retail Link Steering Committee

Item Velocity (Modcap) Developed measures commonly used in Retail Link Today in collaboration with RL Steering Committee, WMT IS, and WMT leaders. Conceived, gained alignment, marketed and trained across supplier community. Single handedly responsible for this critical measures existence.

Trade Planning Tools Modeling tool built in trade finance role to find best ROI (cost/case, cost/inc’l) based on scenario inputs of price/frequency (3-2/$4 vs. 4-2/$5), historical lift data (market/account) using syndicated, RL, or comb. Later modified for buyer facing presentation focused on metrics like margins, sell thru vs. Cost/Case.

Negotiated First EDLP When WMT got big in Supercenters, despite fear at GM about them and EDLP, developed $2.4M trade proposal for 32 cereal brands, multiple sizes, considering price cliffs, elasticity, and size/price relationships. Presented to president, much resistance, overcame objections, gained alignment, and implemented. This was integral part of developing the partnership they have with WMT today.

Orchestro/VC Led the charge with General Mills IS department to establish need and secure funding to install 3rd party data management system, gained tech. headcount, and implemented across sales and advisor teams to “harmonize” data, automate reporting, and improve the quality of insights delivered to the customer.

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1.1 resume with appendix - july 4th, 2016

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