11 Statistics Every REALTOR®

Needs To Know

On average, agents spend $100-$500 per month on online

advertising and $100-$500 per month on print advertising.

Placester, 2014

17% of agents employ a marketing assistant.

Placester, 2014

Agents lose 20% of their clients annually

due to attrition.

The most common reason is that the agent failed to stay in touch.

OutboundEngine, 2014

It costs 6-7 times more to acquire a

new customer than retain an existing one.

Linkedin, 2013

82% of real estate sales are the results

of agent contacts through previous clients, referrals,

friends, family and personal contacts.

Brian Buffini, 2015

Email is 40x better at acquiring new customers than Facebook or Twitter.

McKinsey & Company, 2014

25% of Agents generate more than 50% of their business

from repeat clients.

Brian Buffini, 2015

42% of buyers were referred to their Realtor through

a friend, neighbor, or relative.

NAR, 2014

Over half of Gen Y & Gen X buyers used a mobile device

during their home search.

31% of Gen Y and 26% of Gen X found the home they ultimately purchased via a mobile device.

NAR, 2015

60% of buyers Googled their real estate agent.

Properties Online, Inc., 2014

77% of sellers expect a response from their

agent within 30 minutes.

Only 24% of agents meet their expectations.

Properties Online, Inc., 2014

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Sources:Images courtesy of bplanet at FreeDigitalPhotos.net

https://placester.com/real-estate-marketing-academy/real-estate-advertising-budget/

http://www.outboundengine.com/blog/3-ways-to-fail-at-marketing-for-real-estate-agents-infographic/

https://www.linkedin.com/pulse/20130604134550-284615-15-statistics-that-should-change-the-business-

world-but-haven-t

http://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emails

http://propertiesonline.com/Reports/annual-real-estate-trends-report.pdf

http://www.realtor.org/topics/profile-of-home-buyers-and-sellers

http://issuu.com/plande/docs/bbrealestatereport_us_2014