» 11 Steps To Engage New Subscribers for BetterSales

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Henrico Ellis

Below I’ve put togother a list of 11 top email engagment strategy to help you make more sales fromyour list. I also get asked the questions on what techniques I use to engage my subscribers.

Take into consideration the info I’ve provided in this post and apply them to your advantage.

1. Deliver an immediate message.As soon as a prospect joins your list use an autoresponderto send an immediate welcome confirmation message.Use a sign-up confirmation and thank youpage on your web site to notify individuals that they will receive your confirmation email withinmoments. Informing prospects that they’ll receive your first correspondence immediatelyencourages them to keep an eye out for it and then read it.2. Set expectations for youremail.Explain what the subscriber will receive from you in yourongoing email correspondence. Frequently a web sign-up formjust says “Get Tips”. Use the welcome email to provide details on the tips as well as thefrequency of your emails.

3. Request “Safe Sender” status.

Encourage your subscriber to add your “From” address to theircontacts list or their address books. This white listingprocess will ensure you are considered a “safe sender” bythe subscriber’s ISP so he always get your emails.

Also, request the subscriber mark your messages as “Not Spam”if your initial confirmation email happens to end up in thespam folder. When a subscriber clicks on the “Not Spam” link

it improves your emails delivery to the inbox.

4. Ask subscribers to Reply to you.

ISPs track subscriber’s engagement with your emails.

The more subscribers who open, click and REPLY back toyour message the higher your engagement level. Higherengagement improves your reputation and gets your emailsbetter delivery.

You want your subscribers to REPLY to your messages!

In fact many email clients and services, when recipientsreply to your messages, automatically add your emailaddress to their contacts list or whitelist.

The above is worthy of repetition -

When a recipient replies to your email it frequently getsyour email address whitelisted! You want your ‘From’address whitelisted so encourage your subscribers to replyto you.

In your emails ask questions, run contests, offer surveys andgive away freebies – just get subscribers to reply and you’llimprove your delivery.

5. Use a clearly branded “From” address.

An individual who signs-up for to my blog, expectsto get an email “From” Bahama Wealth blog.

If a new subscriber signed-up for my blog and then received an email “From” Henrico Ellis hewould not recognize the sender. If your email goes unrecognized, it will be considered spam andignored.

Your welcome email message “From” name and in the body ofyour message has to match the brand expected by the newsubscriber, if you want your email opened and read.

6. Write an obvious “Subject Line”.

Creative subject lines have no place in welcome emails.

Your welcome email should state the name of what the personjust subscribed to receive. Even better tell them they justsigned up in the subject.

For example you could use the subject:

“You just subscribed to Bahama Wealth Blog. Action Required.”

A straight forward subject line typically gets the best openand action rate.

7. Provide a valuable resource.

Your very first message in addition to confirming the new

subscription needs to be interesting and engaging.

Include one of the following:

* Download to an eBook, whitepaper, or guide.* Offer up a free consultation.* Ask the subscriber to take a brief survey and reveal thecompiled answers from others.

* Highlight your social media presence and encouragethem to become a social fan or follower.

* Send links to your most popular content.* Direct the subscriber to your customers’ reviews.* Provide a coupon for your product / service.

Valuable content grabs your subscriber’s attention and holdshis interest so he’ll want to find out more about your product or service.

8. Inclued a thank you.

Thank the subscriber for signing up to your email list.

9. Request personal preferences.

Ask your subscribers to return to your web site and provideadditional information in order to personalize your future emailings.

Consider requesting:

* Birthday* Name* Zip Code* Interests* Gender

Collecting personal data from your subscribers helps youdeliver content that is relevant to their interests. Sendingpersonalized email is also proven to increase engagementmetrics.

A recent Marketing Sherpa case study highlighted how ane-commerce site after collecting subscriber data used emailpersonalization to increase click through rates 750%.

10. Send at least 3 additional welcome series emails.

In each of your follow-up welcome messages provide one of thevalue resources listed in #7. The goal of your welcome seriesis to contain compelling content that makes your subscriberswant to stick around.

In every email encourage people to contact you with otherquestions and/or comments either by email, phone, or socialmedia.

11. Include sales promotions.

Don’t forget to to use your welcome email series to sell too!

One effective approach to selling in follow-up emails is todiscuss a problem that your prospective customer faces.

Select one of the main problems your customer has and reviewthe negative repercussions of that problem.

Next outline a general solution the customer could take to the problem. Finally, direct thecustomer to a specific solution to resolving the problem – use your product / service.

Conclusion

Put these 11 tactics to work in designing a welcome emailseries. Your subscribers will feel appreciated as well asbe impressed.

A good first impression leads to an initial purchases as wellas long-term engagement.

–Henrico Ellis

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