11 tactics for early growth & acquisition - founderfuel, fall 2015 cohort
TRANSCRIPT
11 TACTICS for early growth & acquisition
Georgiana Laudi VP Marketing, Unbounce
@ggiiaa
FounderFuel - Fall 2015 Cohort
Manual outreach to first customers
1.
Your chance to build advocates
use your smallness to your advantage
http://customer.io/blog/welcome-email-templates.html
Partner distributions
2.
It’s not what you know
a special offer on yourproduct/service that you
distribute through partners
Unique to them
huzzah
a discount bonused acct
a trial an extended trial
a free consult relevant content
What to offer?
Where to start?Offer
+Landing Page
+Partner to distribute it
(+ a way to return the favour)
Always lead with what’s in it for them
Double loop referral programs
3.
Provide monetary value for your users to
refer your product
“SHOE It Forward”
tons more at http://www.referralsaasquatch.com/39-best-referral-program-examples-2014/
HARO
4.
Help A Reporter Out
helpareporterout.com
It’s Free
Social prospecting & Influencer outreach
5.
Social prospecting
Save this search
Social prospecting
Don’t be spammy!
Influencer outreach
do what you gotta do to get them to
use your product
Don’t be spammy!#@!
Comment marketing
6.
Build your rep
nice example of comment marketing:
Valuable insight
Relevant link
find your audience +
pinpoint opportunities+
add tons of value =
win friends/influence people
Where to start?
Badge program
7.
Build awareness
super simple example:
What’s in it for you
What’s in it for us
Vetting
Badges for: achievements unlocked
certifications verified providers
partnerships integrations
authorized resellers
Big content
8.
Build authority (and a list)
Make it so good, someone would pay for it
EbookWhitepaper
Ecourse Webinar Toolkit
Infographic
Free standalone tools
9.
top of funnel
GradersROI Calculators
Checklists Templates
FAQ
10.
Have an answer for everything
Look for the long tail
Look for inspiration
Easy to scan
PersistantTopic Nav
• Always incl. search bar • Lots of visuals • Video tutorials • Contextual links • Suggested further reading • Allow comments
Product integrations
11.
be a team player
11 TACTICS for early growth & acquisition
FounderFuel - Fall 2015 Cohort
Georgiana Laudi VP Marketing, Unbounce
@ggiiaa