1 WebsiteNavigation

Ease of navigating your website will allow the user to find exactly what's been looked for. It will also boost the search engine rankings of your website.

Call To Action Text (CTA) 2

Clear calls to action are specific and self explanatory viz. 'Download', 'Reviews', etc. They are in first person telling the visitor what to do. The CTA are in colours that compliment the website background.

3 SocialProof

To convert users into customers a message or a quote or a testimonial by an influential personality acts as a social proof of the credibility of your site and product.

4 Testimonials

Good things or opinions expressed by great, famous, loyal clients should be made very visible. Videos, Tweets, etc. should be scattered throughout the site such as the product page, case studies section, etc.

5 Team Pages

The success of a business depends to a large extent on how well a connect is there between the people of the company and its clients.

6 Live Chat

This offers an instant insight into the interest of the client garnering immediate feedback on the site and striking an effective communication with the clients and prospective customers.

7 Mobile Friendly

Mobile friendly web pages offer a good user experience. The visible links and ease of navigation is a must have which will enhance the mobile search ranking of the site.

8 Internal Linking

To keep the clients moving through the site, provide various links so that they do not hit a dead end and lose interest. e.g. Link the home page to various services which in turn can be linked to contact form.

9 E-mail Sign Up Forms

The sign up process must be crystal clear as to why the user is signing. The forms should be prominent, offer social proof and promise something concrete that will interest the potential customer.

10

Forget The Fold

Stuffing all information above the fold will make it complicated to scan through. Only important message should be on top. A good reason to scroll will enable the users to go down the fold.

11

Thank You Page

To maintain the interest of the visitors and give them a reason to revisit and stay on your site, a thank you page can be effectively used.

Aarav Infotech India Pvt. Ltd.101, 1st Floor, Millennium Plaza, Sakinaka Telephone Exchange, Sakinaka, Andheri (E), Mumbai-400072

Tel.: 022-28594142 / 28509920 Email: sales@aaravinfotech.comWebsite: www.aaravinfotech.com