111 emc smarts managing it from a business perspective

111

EMC Smarts Managing IT From A Business Perspective

22

EMC Smarts Overview

Executing on Vision– Automate management of dynamic

distributed systems

– Build intelligence into software that adapts automatically

– Integrate IT with business

– Automate, abstract, and analyze

Executing on Growth– Recently acquired by EMC – Thousands of customers worldwide

20 40 60 80 100

Presence

20

40

60

80

100

Per

form

ance

0

FOLLOWERFOLLOWER

CHALLENGERCHALLENGER

LEADERLEADER

EMC SMARTS

IBM Tivoli

HP

BMCSoftware

Micromuse

CA

Concord

Aprisma

MagnumTechnologies

Entuity

33

Broad Customer Base, Strategic PartnersGovernment & Education

FinancialGlobal Enterprise

HealthCare

ServiceProviders

Partners

44

EMC Smarts Today

TheBusiness

InformationApplications& Services

A thriving business in real-time fault management

Focused on – Managing the infrastructure– Managing the applications– That support the business

Adds new independentgrowth vector to EMC

Provides key components to delivering the ILM vision

Infrastructure

55

TheBusiness


Infrastructure

EMC Heritage: Information Management

But in IT, everything’s connected:

– Information– Applications– Infrastructure

66

Today’s Business Challenges and Initiatives....

TheBusiness


Infrastructure

ITILImplement IT

management best practices

Network upgradeTake advantage of the latest

technologies – VoIP, MPLS, WI-FI

Data Center ConsolidationBridge the gap between the

data center and the NOC

Compliance issues>20,000 regulations worldwide: HIPAA, SARBOX, Basel I of II...

Application RolloutQuickly deploy applications and manage their performance

77

What’s Missing – All Other Products

Data & Event Collection

Routers Storage

Applications Servers IDSFirewallsDatabases

Switches TelephonyVideo Optical

Display

?No built-in analysis — ongoing rules-writing required

88

Managing Services In Real Time

Data & Event Collection

Routers Storage

Applications Servers IDSFirewallsDatabases

Switches TelephonyVideo Optical

Display

No built-in analysis — ongoing rules-writing required

With patented, industry-leading technologies

Automated Actionable Intelligence

Codebook Correlation Technology ™

EMC Smarts Common Information Model ™

Analytics

Abstraction

99

How EMC SMARTS Works

Generic Models describe collective knowledge of objects and their problems

Automatic discovery of objects and relationships, creation of management information repository

Automatic calculation of signatures for all problems, continuous update of signatures

Automatic monitoring and comparison of symptoms with signatures => Problem diagnosis

Automatic calculation of impact on business processes and other IT objects

1010

CodebookProblems

Symptoms

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Automating Service Management - Start To Finish

Analysis

Context

Collection

1212

EMC smarts Top Down Approach

131313

What Does It Look Like?

1414

This is an example Operations Console layout.

The console layout can be changed to add or delete views and filter alarms on a range of criteriaThis pane is showing Critical

Problems.These are the root causes of failure in the IT infrastructure which are Service Impacting

This pane is showing Customer Impacts.

This pane is showing Service Impacts.

This pane is showing the events received from the network, system and application elements before they are correlated to provide the Root Cause and Impact.

1515

Double clicking on a Notification displays the details of the Notification.

1616

The Impact Tab displays the Impact of this fault.In this case, Services and Customers are also impacted along with other network and application components

1717

The Impact can also be viewed in detail.In this case the customer Impact is shown as a notification.

1818

The CausedBy tab links the Impact back to the fault causing the Customer to be Impacted.In this case there are multiple Critical Problems causing the Impact. These “Root Causes” are in unrelated parts of the IT Infrastructure, in this case a network fault and an application fault.

1919

EMC Smarts Product Suite

AC

M

ASM

Service Assurance Manager

Abstraction Common Information Model

AnalyticsCodebook Correlation Technology

BusinessBusinessDashboardDashboard

GlobalGlobalConsoleConsole

Out

boun

dA

dapt

ers

Inbo

und

Ada

pter

s

Serv

er P

M

Rep

ortin

g

Bus

ines

sIm

pact

...

Service Insight Application Insight

ATM

/FR

MPL

SIP Pr

otoc

ols

Opt

ical

VoIP

Dis

cove

ry

...Mul

ticas

t

AutomatedActionableIntelligence

...Inbound/

Outbound Adapters

Inbound/Outbound Adapters

Network Insight

Stor

age

2020

Any IT Domain

• Network• Systems• Applications• Application

Environments• Security• Business Processes

Adding EMC Smarts to Your Environment

ICIM•Discovery•Modeling

•Adaptation

Abstraction

• Trouble ticket• Inventory • Configuration• Reporting• Provisioning

OperationsInfrastructure

Event Management

AnalysisCodebook Correlation

•Business•Applications•Infrastructure

•Cross-Domain

Automated Actionable Intelligence

ExecutiveViews

OperationsViews

TopologyEventsAnalysis

• MicromuseNetcool™

• Tivoli TEC

• MercurySiteScope

• BMC Patrol

• CiscoWorks• Nortel Optivity

• HP OpenView

ElementManagement

Network Management

SystemManagement

FaultManagement

ConfigurationManagement

2121

EquipmentEquipmentNetworkNetwork



55%55%


55%55%

Today’s Network TCO

• Intelligence trapped in people and applications

• Heavy applications duplicate effort and investment

• Can’t hire and train enough people

Source: The Yankee Group

• Intelligence pushed into the network instrumentation, infrastructure

• Smarter applications leverage network intelligence

• Automate where appropriate

• Guide human intervention

I N T

E L

L I G

E N

C

E

What is in it for YouSimplification through Management

Operations(OSS & Staff)

I N T

E L

L I G

E N

C

E

Reduce complexity byembedding intelligence

Operations(OSS & Staff)

45%

222222

Thank You

111 emc smarts managing it from a business perspective

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