111 NAVY®

CHAIR

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IN 2006COCA-COLA

APPROACHEDEMECO

WITH A PROBLEM:BILLIONS OF

PLASTIC BOTTLES WERE BEING SENT TO THE LANDFILL

EVERY YEAR.

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WE SAW AN OPPORTUNITY. BY UPCYCLING,

EMECO TRANSFORMED

THE WASTE INTO A NEW MATERIAL.

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USING THE TIMELESS DESIGN

OF OUR 1006 NAVY CHAIR

®

AND OUR NEW MATERIAL, WE CREATED THE111 NAVY CHAIR

®

.1006 NAVY CHAIR®

& 111 NAVY CHAIR®

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EVERY111 NAVY CHAIR

®

WE MAKETAKES 111PLASTICBOTTLES

OUT OF THELANDFILL.

Start PeopleAntwerp, BelgiumDesign by Pinkeye

Photography by Julien Lanoo

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TNT Green OfficeHoofddorp, The NetherlandsPhotography by Palladium Photodesign

Cafe BelongToronto, Canada

Photography by Tom Arban

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INNOVATION AT EMECOIn 2006, Coca-Cola approached Emeco to solve an environmental problem — taking recycled Coca-Cola bottles out of landfill and “upcycling” them into an iconic structural item, made to last. Emeco is famous for making lifetime-guaranteed chairs out of 80% recycled aluminum, and part of the Emeco mission is to make consumer waste into lasting products.

The challenge with the 111 Navy Chair was to take soft recycled PET plastic, originally intended for short-lived fabric and textiles, and build a tough, one-piece, scratch-resistant chair for heavy-duty use. Emeco invested four years of research and testing to create the formula for the 111 Navy Chair.

To make the 111 Navy Chair, bottles are sorted, ground, and sent through several washes which transform them into rinse flakes. The flakes then undergo a patented process where the surface of the flake is “roasted” to remove any volatile organic content. Outer layers are etched to remove impurities, then the flakes are combined with glass fiber and non-toxic color pigment. Each 111 Navy chair is made of 65% rPET plastic and 35% glass fiber pellets, all melted down and injected into a mold. Once the mold is loaded, the chair is formed, hollowed out via gas injection, tempered and cooled. The entire process takes approximately three minutes and takes 111 recycled bottles out of landfill each time.

Images: Above: Robotic arm removes the 111 Navy Chair® from its mold; Right: Recycled plastic bottles are ground into rPET flakes;

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GRASS GREEN RED*PERSIMMONORANGE

FLINT GREY*CHARCOAL SNOW WHITE*

111 NAVY CHAIR®

EMECO + COCA-COLA

111 NAVY® CHAIR111NW: 15.5" D: 19.5" H: 34" SH: 18"W: 39cm D: 50cm H: 86cm SH: 46cmWT: 12.5lb 5.7kg

FINISH OPTIONS

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