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Analytics and Data Visualization: Then and Now from One Analyst’s Perspective

Joe Koczwara

Bio

• 10 Years – Devine Group – Analytics

• 20 Years – Procter & Gamble – Analytics

• 2 Years – Adjunct Professor – Analytics

• Undergraduate Degree – Analytics

Analytics Humor - SnorgTees

Analytics Humor – Car Talk

Analytics Humor – Search Results (in Millions)

• Predictive Analytics 5

• Data Visualization 39

• Cloud Computing 284

• Business Intelligence 373

• Big Data 1,700

Analytics and Data Visualization: Then and Now from One Analyst’s Perspective

• 1980’s

Back Then – Hot Topics

• Business Process Reengineering

• Total Quality - Deming • Theory of Constraints - Goldratt

• Fractals

Now

• Predictive Analytics

• Data Visualization

• Cloud Computing

• Business Intelligence

• Big Data

Back Then – 1981 – Scheduling Commercials

• ABC, CBS, NBC

• IBM’s MPSX Optimization Software, VisiCalc

• Every brand wanted to be on Dallas

• Multiple Soap Operas

• Analytics: Run a large scale Integer Programming model to maximize effective impressions (optimally match the brand’s desired demographics to the TV show’s demographics)

Now

• 1000 channels with nothing to watch, except for Discovery, History and Sunday Night Football

• Excel Solver

• I am not sure if any brands want to be on Dallas

• Judge Judy and Dog the Bounty Hunter

Back Then – 1983 – Math Community Meetings

Now

• Webinars and Broadcast Emails

• Note to marketing: You have Big Data, Business Intelligence and Predictive Analytics, but you forgot Data Visualization and Cloud Computing

Back Then – 1987 – Price & Promotion Modeling

• UPCs

• Weekly Store Level Pricing, Volume, Feature and Display Data

• Mainframes / Double Density Eagle Drives

• Multivariate Regression using SAS/Stat, Lotus 1-2-3, Excel

• Analytics: Run a regression model to determine a brand’s price elasticity, feature elasticity and display elasticity

• Data Visualization looked like…

Back Then – 1987 – Price & Promotion Modeling

Back Then – 1989 – Distribution Siting Studies

• High-end Data Visualization

• HP 4 pen color plotter

• Plot the demand data

• Plot the solution (distribution network)

Back Then – 1989 – Distribution Siting Studies

Back Then – 1989 – Distribution Siting Studies

Now – 3D Images of Dark Matter

Established 1970 • Serving 5000 clients• Headquartered in Cincinnati • Create psychometric assessments

Certified & Accredited Staff• I/O Psychologists• HR Generalists• Analytics & Predictive Modeling

based on psychometric data

Business Management Services • Talent Selection• Talent Development

My Company Overview

Samples of Verticals Served

• Aeronautics• Automotive• Banking• Business Process

Outsourcing• Consumer Packaged

Goods• Education• Entertainment• Financial • Food Service• Gaming• Government• Healthcare• HCM Providers• Insurance

• Hospitality• Manufacturing• Media• Nonprofit• Oil & Gas• Pharmaceuticals• Professional Services• REITs• Restaurants• Retail• Software• Technology• Training• Transportation &

Logistics

Analytics in Assessments

Assessment Creation

• Construct Validity– Alphas– Inter-construct correlations– Factor Analysis– Inter-test correlations– Reliability (T1 – T2)

Analytics in Assessments

Assessment Application

• Criterion Validity– Concurrent– Predictive

• Run Meta-analyses

Cool Developments

Helping Our Military Transition – Top Competency Report

Cool Developments

Helping Students - MajorMatch.com

Cool Developments

Reengineered Business Process Used to Develop A Job Model

• Old methodology to determine the competencies needed for a job, create the custom assessment and custom selection report would take 6 months and a massive amount of effort

• Developed Job Requirement Survey (JRS) / Job Model Builder (JMB)

• Reduces time and effort by at least 10x