11.3 why is product design important and what factors affect a good design by vishnupriya aryabhumi
TRANSCRIPT
Setting
Product Strategy
Why is product design important and what factors affect a good
design?
Why design??
For Edge and Emotion
In detail, design offers…
• Edge in competitionA potent way to differentiate and position a company's products and services
• Emotional power over customer
What is design??
Look + Feel + Function
Defining formally…
• Design is the totality of features that affect how a product looks, feels, and functions to a consumer.
• Offers both functional and
aesthetic benefits
• Appeals to our rational and
emotional sides
What is a well designed product??(Factors affecting a design)
To the company
• Easy to ,manufacture and distribute
• Pleasant to look, easy to open, install, use, repair and dispose of
To the customer
So the Bottom line is that…
The designer must take care of• Form• Feature development• Performance• Conformance• Durability• Compatibility• Repairability and • StyleNote that these are the factors that differentiate a product from other (see 11.2)
Example
HP Envy 17-1190eg
Dell inspiron
What is the Approach to design??
No single approach!
Very broadly they are…
• Instinctual
• Formal thinking/Design thinking– Data driven– Three phases• Observation• Ideation• Implementation
Approach adopted by Cococola
Universal Identity!
• Bold simplicity• Real authenticity• Power of red and• Familiar yet
surprising
Note thatDesign is often an important aspect of luxury
products
Thank you!
ByVishnupriya AryabhumiIITMadras
CreditsBackground
www.velvetcartelblog.com
4 www.venturesquare.netwww.notebookcheck.net
7 stuffpoint.com
Based on Chapter 12 of Marketing Management by Kotler Keller Koshy Jha 14th edition
Disclaimer"Created by Vishnupriya Aryabhumi, IITMadras, during an internship by
Prof. Sameer Mathur, IIMLucknow.www.IIMInternship.com"