MEDIA DATA

INDUSTRYNEWS, ANALYSES& REPORTSExpert, independent, incisive

YOUR DIRECTMARKET ACCESSActively enter customer dialogue with GZ

115 YEARS OFSPECIALIST EXPERTISEBenefit from the market leader

THE MAGAZINE FOR JEWELLERY AND WATCHES SINCE 1898GOLDSCHMIEDE ZEITUNG

The elaborately staged photoshoots with renowned brands are true eye-catchers. The underlying principle: to break with visual conventions but never lose sight of the product. GZ wants to deliberately inspire, make people curious and ignite passion. And all with its own aesthetic that always has its discerning readers in the viewfinder.

Strong Images

GZ tackles topics, embraces trends and provides impetus – across all channels. Its print and online presence work hand in hand and complement each other.

This makes GZ the most important information platform in the industry.

Strong Texts

Joachim DünkelmannCEO of the German Federation of Jewellers, Jewellery

and Watch Retailers (BVJ), Cologne, about GZ Goldschmiede Zeitung.

‘What isn’t included here is either not

important – or hasn’t happened’.

CONCEPT

BRENNPUNKT Am Juwelier vorbei? Wie E-Commerce die Branche verändert

INHORGENTA AWARDMesse führt Branchen-Oscar ein

GZ PLUS GEMWORLD MUNICHDie Welt der Edelsteine in München

PREMIUMLuxusideen in Gold und Silber

60SEITEN

www.gz-online.deOktober 2016, 12 Euro

Das Magazin für Schmuck und Uhren SEIT 1898GOLDSCHMIEDE ZEITUNG

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Oktober 2016

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Schmuck von Noor

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Uhrenmaterialien

032 GZ 12/16

01 Ab Aeterno Der aus dem Latei­nischen stammende Firmenname bedeutet so viel wie „aus der Vergan­genheit“ und gibt die Philosophie vor: Die italienische Marke kleidet ihre gesamte Uhrenkollektion aus­schließlich in Holz. Designt und produziert in Ita lien, werden die Uhren von Schweizer Qualitätswerken an­getrieben. Die „Eclipse 35“ aus der Kollektion „Har mony“ ist aus Eben­ holz gefertigt und verfügt über ein flexibles Band, das aus Holz und einem pflanzlichen Material besteht.www.abaeternowatches.com

02 Kerbholz Klares Design made in Germany, kombiniert mit der Präzision

Knock

onwood

Holzuhren sind der neue Trend am Markt, denn in seiner unendlichen Vielfalt, mit seinen Färbungen und Maserungen ermöglicht das Material eine perfekte Basis für individuelle Gestaltung. Da Holz besonders leicht ist, bietet es einen hohen Tragekomfort. Zudem ist es nachhaltig, hypoallergen und bringt die Schönheit der Natur an das Handgelenk.

eines Schweizer Ronda­Quarzwerks sowie den besonderen Eigenschaften von Holz – „Walter“ steht beispielhaft für die Kollektion der jungen Kölner Lifestyle­Marke. Das Modell, welches an einem austauschbaren Lederband sitzt, ist für den German Design Award 2017 nominiert. www.kerbholz.com

03 Fossil Der Spezialist für Vintage­Designs hat mit „Nate“ ein Multifunktions­Modell im Programm, welches den ganz eigenen Charme des Naturmaterials thematisiert. Das in Holzoptik gehaltene Zifferblatt wird von einem Edelstahlgehäuse mit Gun­Metall­Finish umfangen. www.fossil.de

04 WeWood Auch das junge Label, das bereits im Namen die Verbunden­heit zu dem Naturmaterial zum Aus­ druck bringt, hat sich ganz auf Holz­ uhren spezialisiert. Das Modell „Date Flower Beige“ wartet mit einem Blumen­ druck auf dem Ahorn­Gehäuse und ­band auf. Die 41 Millimeter große Uhr wird von einem japanischen Miyota­Quarzwerk angetrieben. wewood.de

05 rAptor Die Lifestylemarke hat ebenfalls einige Holzuhren im Pro­gramm. Dieses Modell besitzt ein kis senförmiges Gehäuse aus Echtholz, das einen Holzband sitzt. Hinter dem Zifferblatt, ebenfalls aus Holz, tickt das Quarzwerk Kaliber 2115 Miyota. Mit

44 x 44 Millimeter Durchmesser zeigt die Uhr eine beachtliche Präsenz am Handgelenk. www.raptor-uhren.de

06 brior Der Uhrmacher­ und Goldschmiedemeister Holger Wecker aus dem fränkischen Kulmbach hat sich ganz der Herstellung individueller Premium­Zeitmesser aus Edelhölzern verschrieben. Modell „Tarlo“ verbindet mit einem kunstvoll skelettierten und rhodinierten Handaufzugswerk von ETA sowie einem fein bearbeiteten Gehäuse aus Bruyère­Wurzelholz beide Diszipli ­ nen zu einem echten Unikat. Dabei ist der 38 Millimeter große Zeitmesser wasserdicht nach DIN 8310 und stoß­ sicher nach DIN 8308. www.brior.de

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037GZ 08/16

Markt & WirtschaftSaScha Moeri

intervieW christian jürGensfotos Gian Marco castelberG

„Was jetzt passiert, das ist normal“

2016 ist ein besonderes jahr für Carl F. Bucherer. Gerade wurde die neue Manufaktur in lengnau eröffnet und zur baselworld wurden ein

neues Werk sowie ein Marken-refresh präsentiert. ein offenes Gespräch mit ceo sascha Moeri über seine starken Visionen und den

zurzeit schwachen Puls der schweizer Uhrenindustrie.

Wie geht’s ihnen denn, herr Moeri?Sehr gut. Ich habe zwei Kilo abgenommen (lacht).

sind die Zeiten so schlecht, dass sie den Gürtel enger schnallen müssen?(Lacht) Nein. Es war ein außergewöhnliches Jahr für Carl F. Bucherer. Auf der einen Seite haben wir die allgemeine wirtschaftliche Ent-wicklung, wir haben Kriege, wir haben das Thema Russland, wir hatten China mit dem einbrechenden Aktienkurs, in den USA die Wahlen und nun den Brexit. Es ist ein sehr schwieriges Umfeld. Auch die Exporte der Schweizer Uhrenindustrie sind stark rückläu-fig. Aber wir selbst befinden uns in einer ande-ren Situation. Ich durfte Carl F. Bucherer 2010 übernehmen. Seinerzeit wurden 6500 Uhren produziert und verkauft. Wir haben die Menge mittlerweile mehr als vervierfacht auf über 25 000 im letzten Jahr. Das Wachstum geht auch in diesem Jahr weiter, nicht zuletzt dank der Meilensteine, die wir in Basel auf der Baselworld setzen konnten. Dort haben wir ein

neues Werk präsentiert, das den Kern einer ganzen Manufakturfamilie bildet. Das war mir wichtig, denn damit haben wir die Basis ge-schaffen für eine Modellreihe über die nächs-ten 20, 30 Jahre. Eine Riesengeschichte

Darf ich nachfragen: sie spüren über­haupt nichts von den exporteinbrüchen? Die schweizer Uhrenindustrie hat offiziell ein Minus von 21 Prozent für das erste Quartal vermeldet. Doch, selbstverständlich merken wir das. Wir hatten aber in der Vergangenheit das Problem, dass wir in vielen Märkten nicht genügend lie-fern konnten. Wir waren bei einigen Produkt-linien komplett ausverkauft. Und wissen Sie, eine Marke, die sich im Aufbau befindet und die Nachfrage nicht ganz decken kann, das ist enorm schwierig. Wenn man etabliert ist, gibt es andere Herausforderungen.

Glauben sie, dass es zu einer Markt­bereinigung kommen wird?Absolut. Die ist ja eigentlich schon in vollem

Gange. Es gibt kleinere Uhrenmarken, die ha-ben bereits nach Basel mehr als die Hälfte des Per sonals in Teilbereichen abgebaut oder die Forschung und Entwicklung runtergefahren. Ganze Marketingabteilungen wurden reorga-nisiert – das sind klare Indizien.

Wird es auch zu einer Preisbereinigung kommen? ich hatte dieses Jahr in Basel den eindruck, dass die Preise fallen.

sascha Moeri (43) ist seit november 2010 ceo von carl F. bucherer. Zuvor war er acht jahre Vice President bei Milus international sa in biel. Dort erarbeitete er unter anderem die Markenstrategie und verantwortete den aufbau der Distribution. Moeri ist Diplom-betriebsökonom und Mba-absolvent.

Ein Mann auf Erfolgskurs

„Der einzig wahre realist ist der Visionär“,

sagte einst Federico Fellini. Gerade in

unserer Branche braucht das Land kühne Denker. Wir stellen in dieser Serie

Menschen vor, die mit starken ideen, klugen Strategien und klaren Zielen

gegen die teils vorherrschende ratlosigkeit kämpfen.

VisionäreFoLGe 3Sascha Moeri hat

gut lachen. Seit 2010 ist er ceo von

carl F. Bucherer. Die Verkaufs- und

Produktionszahlen der Marke haben

sich seitdem vervierfacht

036 GZ 08/16

Wer kauft Schmuck? Wie viel ist der Kunde bereit auszugeben? Was sind die Anlässe für den Besuch beim Juwelier? Fragen über Fragen, auf die es nun endlich fundierte Antworten gibt. Der von Responsiodurchgeführte Schmuck-Monitor auf Initiative von Juwelier Wempe und mit Unterstützung der GZ macht das Kaufverhalten transparenter.

Was Kundenwirklich wollen

022 GZ 03/16

teXt AXEL HENSELDERillustration NADINE PFEIFER

BrennpunktSchmuck-monitor

023GZ 03/16

Das Allround-Genie Benjamin Franklin wusste es: „Eine Investition in Wissen bringt noch immer die besten Zinsen.“ Denn Wissen ist eben nicht nur Macht. Wissen ist Geld. In der Schmuckbranche ist – anders als bei den Uhren – die Kenntnis über die Wünsche, Vorlieben und Interessen der Verbraucher nicht nur ein weites Feld. Sondern vor allem ein unbestelltes. Andere Branchen sind da viel weiter. Payback beispielsweise ist ja nicht erfunden worden, um Verbraucher für ihre Treue zu belohnen, sondern um sie auszukundschaften. Oder freund-licher ausgedrückt: um Wissen über sie zu sammeln. Was kaufen die Kunden, wann kaufen sie es und vor allem: Was könnten sie vielleicht kaufen? Stellen Sie sich zwei Szenarien vor. Das erste: Ein Kunde kommt in Ihr Geschäft und Sie wissen nichts von ihm. Das zweite: Ein Kunde kommt in Ihr Geschäft, von dem Sie wissen, wie viel Geld er im letzten Jahr für welchen Schmuck ausgegeben hat. Sie wissen, wann seine Frau und seine Tochter Geburtstag haben und wann sein Hochzeitstag ist. Und Sie wissen, dass er schon immer eine Tag Heuer „Monaco“ haben wollte. Wem verkaufen Sie wohl leichter etwas? Die Schmuckbranche operiert momentan weitgehend im Blindflug: Produzenten erstellen Kollektionen, von denen sie glauben, dass sie gefallen. Juweliere decken sich mit Ware ein, die ihnen gefällt und von der sie glauben, dass sie gut verkäuflich ist. Das ist der Triumph des Instinkts. Dieser Schmuck-Monitor ist ein erster von vielen notwendigen Schritten, um die Schmuckbranche zu professionalisieren. Es ist ein wichtiger und notwendiger Schritt in dieser Branche, die in Sachen Marketing vielfach noch in der Steinzeit schlummert. Wir brauchen Daten statt Bauchgefühl.

Daten stattBauchgefühl

TEIL 1Bedeutung

ausgabebereitschaft

kaufanlässe

Teil 2 im April und

Teil 3 im Maidr. christian Jürgens

GZ-Chefredakteur

Tja, was wollen Verbraucher wirklich? Da man ihnen nicht in die Köpfe schauen kann, befragt man sie am besten direkt …

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030 GZ 10/16

Premium

„Gefühl in Bewegung“, lautet das Credo von roberto Demeglio. Die italienische Marke versteht es wie keine andere, technische Raffinesse mit elegantem, modernem Design zu verbinden – wie die dehnbaren Schmuckstücke aus der „Domino“-, der „Diva“- und der „Cashmere“-Kollektion mit Keramikelementen sowie aus Silber und Zirkonia eindrucksvoll belegen. www.robertodemeglio.it

031GZ 10/16

Was wahrer Luxus ist, liegt im Auge des Betrachters. Es ist dabei nicht unbedingt eine Frage des Preises, ob uns etwas als außergewöhnlich und wertvoll erscheint. Ein wesentlicher Aspekt – neben einer perfekten Verarbeitung – ist vor allem die richtige Inszenierung. Sie rückt das Besondere wie ein Kunstwerk überhöht in den Fokus. Wie man Luxusschmuck und Uhren in jeder Preisklasse begehrenswert darstellen kann, zeigen wir auf den folgenden Seiten.

Licht aus, Spot an

text AxEL HEnSELDERFoto SIMon HEyDoRnStyling CLAUDIA GARtEn

MONTHLY

++ ECONOMY ++ MARKET ++ PEOPLE ++ PRODUCTS ++ TRADEFAIRS ++

365 DAYS

ALL NEWS AT WWW.GZ-ONLINE.DE

WEEKLYGZ NEWSLETTER:

THE WEEKLY OVERVIEW

Backgrounds and Up-to-date

TOPICS AND DATELINES 2017

JANUARY 5/1*

· Special Smartwatches: Oppurtunities for the retailers

· Art & design special· GZ plus: engagement and partner ringsAdvertising deadline 1/12/2016

FEBRUARY 13/2

· Inhorgenta Munich 2017· Salon International de la Haute Horlogerie (SIHH), GenevaAdvertising deadline 8/1/2017

MARCH 13/3

· Baselworld 2017Advertising deadline 9/2/2017

APRIL 11/4

· Packaging/presentation/shop design· Fast movers in the jewellery and watch world, Special: chains· Spring trade fairs · GZ plus: Schwäbisch Gmünd –

111 years of Precious Metal AssociationAdvertising deadline 9/3/2017

MAY 12/5

· 250 Years Pforzheim· E-Commerce: Oppurtunities for the retailer· Spring newcomer and the potential for the businessAdvertising deadline 8/4/2017

JUNE 13/6

· Sport and trend watches: Topsellerfor summer

· GZ plus: The world is coloured – gemstone suppliers and jewellery manufacturers present themselvesAdvertising deadline 9/5/2017

JULI 13/7

· Precious metal refineries· GZ plus GlashuetteAdvertising deadline10/6/2017

AUGUST 10/8

· Autumn trade fairs· GZ plus: The best POS concepts by producers at a glance Advertising deadline 6/7/2017

SEPTEMBER 7/9

· Top sellers for Christmas business· GZ plus: Intergem (incl. trade fair guide)Advertising deadline 5/8/2017

OCTOBER 6/10

· Premium: Gold, silver, diamonds & Co.· GZ plus: Gemworld MunichAdvertising deadline 7/9/2017

NOVEMBER 8/11

· Design watches· Juwels of the seaAdvertising deadline 5/10/2017

DECEMBER 5/12

· GZ plus: Technology, safety & transport focused on product management systemsAdvertising deadline 9/11/2017

* Date of publication

ADVERTISING FORMATS AND PRICES

FormatBleed*

Width x height in mmBasic price

4c**

8/1 page (double gate folder) Ouvert: 880 x 302 EUR 11,000

4/1 page (covergatefolder) Cover: 227 x 302 EUR 9,800

Flap: 212 x 302

2/1 page (inner) 460 x 302 EUR 7,100

2/1 page (1st double page) 460 x 302 EUR 8,200

1/1 page (inner) 230 x 302 EUR 3,900

1/1 page (inside front cover/ inside back cover) 230 x 302 EUR 4,100

1/1 page (outside back cover) 230 x 302 EUR 4,300

1/2 page horiz. 230 x 151 EUR 2,100

vert. 115 x 302

1/3 page horiz. 77 x 302 EUR 1,600

1/4 page vert. 230 x 76 EUR 1,200

1-column horiz. 55 x 302

More formats on request

* Triming edge: 5mm on all sides. ** Euroscale All rates are shown in euros and are exclusive of German value-added tax (MwSt./VAT).

CONTACT

KEY FACTS

Advertising Director Print/OnlineBenjamin HeidkeUntitled Verlag und Agentur GmbH & Co. KGMedienpark Kampnagel | Jarrestraße 222303 Hamburgfon: +49 (0) 40/18 98 81-161e-mail: b.heidke@untitled-verlag.de

Advertising SalesAlexander StefflUntitled Verlag und Agentur GmbH & Co. KG Grünstraße 1 | 75172 Pforzheimfon: +49 (0) 72 31/800 57-11e-mail: a.steffl@gz-online.de

Ad ManagementMadeliene OsterhoffUntitled Verlag und Agentur GmbH & Co. KG Medienpark Kampnagel | Jarrestraße 222303 Hamburgfon: +49 (0) 40/18 98 81-110e-mail: m.osterhoff@untitled-verlag.de

Manuela Rapp Untitled Verlag und Agentur GmbH & Co. KG Grünstraße 1 | 75172 Pforzheimfon: +49 (0) 72 31/800 57-13 e-mail: m.rapp@gz-online.de

Managing EditorDr. Ulrich Schmid Untitled Verlag und Agentur GmbH & Co. KGMedienpark Kampnagel | Jarrestraße 222303 Hamburgfon: +49 (0) 40/18 98 81-120e-mail: u.schmid@gz-online.de

GENERAL TERMS AND CONDITIONS

1. „Advertising order“ refers to the contract with us, Untitled Verlag und Agentur GmbH & Co. KG, Hamburg (hereinafter referred to as „publisher“) for the publication and distribution of one or more advertisements from an advertiser (hereinafter referred to as „client“) in one of the print media we manage, in particular a newspa-per, magazine, journal, leaflet or flyer.

2. In cases of doubt, advertisement orders are to be completed within two years of conclusion of order.

3. Prices in our currently valid advertising price list apply to the respective advertising order. The discounts sta-ted in the advertisement price list apply only to the client‘s advertisements that are published within a year. The period commences with the publishing of the first advertisement. The client is retroactively entitled to the dis-count corresponding to its actual purchase of advertisements within the one-year period if, at the start of that period, he or she placed an order qualifying it for a discount based on the price list from the outset.

4. If an order is not fulfilled due to circumstances for which the publisher is not responsible, then the client shall be entitled, notwithstanding any further legal obligations, to reimburse the publisher for the difference between the discount granted and the discount actually accepted. This reimbursement is not required if the lack of compliance is due to force majeure within the range of risks of the publisher. No compensation will be paid by the publisher for advertising that is not published or is not published on time. In the event of force ma-jeure, any obligation to fulfil orders is waived.

5. Without acknowledging any legal obligation, the publisher grants the client a contractual right of withdra-wal. Withdrawal from the advertising order must be in writing and becomes effective only when received by the publisher. In the event of any such cancellation the client shall pay the following amounts: cancellation is free of charge up to 8 weeks before the advertising deadline. If cancelled up to 4 weeks before the advertising deadline, 40% of the agreed payment will be due. If cancellation occurs in the last 4 weeks prior to the adver-tising deadline, 80% of the agreed payment will be due.

6. For the purpose of calculation of quantities, the millimetres of text lines are converted to millimetres of ad-vertising space.

7. Orders for advertisements and third-party inserts which the client expressly wishes to appear in certain is-sues, certain editions, or in specific positions in the printed title, must reach the publisher in good time for the client to be notified prior to the respective deadline in the event that the order cannot be executed in the desi-red manner. Advertisements in specific numbers, specific issues or in specific places in the printed material are not guaranteed unless the client has explicitly made this a condition of the order. If the publication of an advertisement in specific places (prescribed position) has been made an integral part of the order, a fee of 20 per cent of the order will be charged.

8. Advertisements that are not directly identifiable as a result of their editorial design will be clearly identified by the published using the word „Advert“. For the placement of an advertisement in an editorial section, the editorial section price must be paid. Advertisements that appear next to editorial elements on one side only (text-adjacent advertisements) are calculated according to the advertising section price.

9. The publisher undertakes to check all advertisements according to the quality standard set by professional procedures; however, it cannot be held responsible if it is misled or deceived. By placing an advertisement or-der, the client makes him/herself liable for the cost of publishing a counter advertisement relating to the actu-al claims of the advertisement that has already been published in accordance with the current advertising rate.

10. The publisher reserves the right to reject advertisements – as well as individual placements as part of a standing order – on the grounds of their content, their origin or their technical format. This shall also ap-ply to orders submitted through branch offices or advertising representatives. Orders for inserts are not bin-ding on the publisher until a sample of the insert has been submitted and approved. Inserts in any format or make-up that leave the reader with the impression that they are an integral part of the newspaper or maga-zine or containing third-party advertising will not be accepted. The client shall be immediately notified of an order being rejected.

11. The client is responsible for ensuring the prompt delivery of the advertisement copy as well as faultless print materials or ad specials. The publisher will promptly request replacements if the copy materials are re-cognisably damaged or otherwise unsuitable. The publisher guarantees technically faultless reproduction in print of the advertisement.

12. The client is entitled to a reduction in payment or a replacement advertisement if the original advertise-ment published is wholly or partly illegible, incorrectly or incompletely reproduced. This compensation is limi-ted to the extent that the purpose of the original advertisement was prejudiced. If the publisher does not re-medy the defect within a reasonable period of time or if the replacement advertisement is also faulty, the cli-ent will be entitled to a reduction in the amount of payment or to withdraw from the contract. Claims for com-pensation based on positive violation of contractual duties, negligence in carrying out the contract and unlaw-ful actions are excluded – including for advertising orders placed via the telephone. Claims for compensation with respect to impossibility of completion of the order and default are limited to the restitution of foreseeable damages and to the amount payable for the advertisement or insert under consideration. This does not apply in the event of intentional and gross negligence on the part of the publisher, his/her legal representatives and employees. The liability of the publisher for damages due to the absence of guaranteed quality remains unaf-fected. In the carrying out of normal business transactions, the publisher is also not responsible for gross ne-gligence on the part of employees. In all other cases the extent of liability arising out of gross negligence is li-mited to the extent of the foreseeable damages up to the amount payable for the advertisement under consi-deration. Complaints – with the exception of those which are not obvious – must be made in writing within four weeks of receipt of the invoice and voucher copy.

13. Proofs will only be supplied if expressly requested. The client is responsible for the correctness of all proofs which he/she returns to the publisher. In the event that the client does not promptly return the proofs submit-ted in a timely manner, then the approval for printing shall be considered to have been made.

14. If no specific formats are indicated, the price of the advertisement will be calculated on the actual prin-ted format.

15. Invoices are due on the first sales day of the issue in which the advertisement is published. If an advance payment for the full amount is received by the publisher before the first sales day, a 2% discount will be ap-plied unless older contractual debts still exist. No discount is applied to special discount rates. Bank collec-tion procedures should be arranged. If a payment term is exceeded, all other open invoices shall immediately become due regardless of any earlier payment terms agreed.

16. In case of delayed payment or failure to pay, interest and collection costs will be charged. In the event of payment default, the publisher may suspend the further execution of the current order until payment is recei-ved and may demand prepayment for the remaining advertisements. If there is reasonable doubt regarding the client‘s ability to pay, the publisher is entitled, even during the term of the transaction, to make the publication of further advertisements dependent upon advance payment of the amount charged and settlement of unpaid bills, regardless of previously agreed terms of payment.

17. Upon request, the publisher may supply a specimen copy together with the invoice. Depending upon the type and scope of the advertising order, the specimens shall be delivered as clippings, entire pages or entire issues. If a specimen can no longer be obtained, the publisher shall provide instead a legally binding certifica-tion of the publication and distribution of the advertisement.

18. The client shall bear the costs for the considerable modification of previously agreed upon versions and for the delivery of print materials that have been ordered.

19. The publisher accepts no liability for accuracy in the case of orders and modifications placed by telephone; the publisher‘s liability in cases of intent and gross negligence shall remain unaffected.

20. A reduction in circulation shall only then influence the contractual relationship if a circulation amount has been guaranteed and this decreases by more than 20%. Moreover, any claims to price reductions or compen-sation shall be excluded insofar as the publisher notifies the client of the decline in circulation in such good time that the client is able to withdraw from the contract before the advertisement is published.

21. In the case of keyed advertisements, the publisher shall take as much care in handling and the timely for-warding of offers as would a responsible businessman/woman. Beyond this, it shall accept no further liabili-ty. Registered and express letters will only be forwarded by ordinary post. The replies to keyed advertisements shall be kept for 4 weeks. Replies which are not collected within this period shall be destroyed. The publis-her shall return valuable documents without being obligated to do so. The publisher reserves the right, in the interest and for the protection of the client, to open and inspect incoming offers so as to eliminate any mi-suse of the keyed advertisement service. The publisher is not obliged to forward any business proposals and agency offers.

22. Print material will only be returned to the client if specially requested. The responsibility to keep copy ma-terials ceases three months after the termination of the advertising contract, provided no other express ar-rangements have been made.

23. The place of fulfilment is the principal place of business of the publisher. The place of jurisdiction in case of proceedings arising from business with other companies, legal persons, public corporations, or any insti-tutions under public law is the seat of the publisher. If the publisher‘s claims cannot be satisfied by issuing payment reminders, the place of jurisdiction for disputes with non-commercial clients is determined by the place of residence of the latter. If the domicile or usual place of residence of the client, also in the case of en-tities other than business people, is unknown at the time a claim is filed or if the client has moved his domicile or usual place of residence away from the region of validity of the law after the conclusion of the contract, the place of jurisdiction shall be the responsible court where the publisher is headquartered.

24. This contract is subject only to the laws of the Federal Republic of Germany with the exclusion of its pro-visions on international private law.

Supplementary conditions for the marketing of advertising spaces on the Internet (online advertising)

1. The subject matter of a contract for online advertising is the incorporation of the client’s advertising banner, button or other form of online advertising (advertising medium) on a website or Internet portal marketed by us.

2. The client‘s advertising material will be placed in the agreed place or a place determined by us at our own discretion and taking into account the interests of the client and will remain accessible for the availability ag-reed with the provider of the site operator of the marketed website or Internet portal. Generally, the advertising medium shall be linked to the client’s Internet page (target page) by means of a hyperlink, allowing the Inter-net page to be retrieved when the advertising medium is activated by a mouse click.

3. Unless an individual agreement has been made, the client has no claim to the advertising material being placed in a specific position on the respective website or to adherence to a specific access period on the res-pective website. The advertising material may be rearranged within the agreed environment as long as the ef-fect of the advertising is not significantly affected by this.

4. The content of the advertising material and its technical specifications such as size, static/animated, file for-mat, interactive HTML, Flash, rich media, special forms such as mouse move or nanosites, the details for the provision of advertising materials by the client, the type of link, remuneration for the advertising space and du-ration of the advertisement are specified in our order confirmation. The client is responsible for delivering the advertising material in a timely and orderly manner.

5. The client shall inspect the website where the advertisement has been placed immediately after it is first published and report any errors within one week of the first publication at the latest. Once this period has ex-pired, the advertisement shall be deemed approved.

6. The client shall ensure the target site remains accessible throughout the contractual period. The client can specify an alternative target site at any time and link the advertising material to another Internet site. Once the publisher is made aware of such a change, the link will be changed immediately. If there are problems with the linking of the advertising material to the target page, the client shall immediately inform us of the-se problems in writing.

7. The client shall observe applicable laws and standards of morality when designing and producing the ad-vertising materials and ensure that no third party rights have been infringed, regardless of the type of infrin-gement. This applies specifically to the intellectual property of third parties (brand rights, copyrights or other rights) and general legal regulations (such as the protection of minors and privacy rights). Personal data may only be processed and used within the scope of the applicable data protection law. If the client realises at a la-ter date that the advertising material infringes applicable laws and/or the rights of third parties, he or she will inform us immediately in writing.

8. The design of the advertising material must not imitate any Windows system messages. It must not mis-lead the public as to its nature as an advertisement. If the advertising material cannot be generally identi-fied as such from the layout and design, the publisher can identify it as such using the word „Advert“ or set it apart from editorial content. It must be possible to activate all the design-related functional elements of the advertising material.

9. The client shall indemnify both us and the operator of the site (provider within the meaning of the German Telemedia Act) against all third-party claims of any kind whatsoever arising from the illegality of the adver-tising medium and/or the infringement of third party rights, and shall reimburse suitable costs for legal de-fence. All claims by collection societies (e.g. VG, Bild-Kunst) shall be borne by the client who should inform the publisher of all the details required by the collection societies by the time he/she sends the advertising mate-rials to the publisher at the latest.

10. The client grants the publisher all rights for the use and publication of the advertisement in accordance with the order, in particular the multimedia and online rights, the database rights, broadcasting rights and ad-vertising rights. These rights are transferable, in particular to website operators.

11. Publication of an advertising material can be suspended immediately if there is evidence that it and/or the target page and/or the environment of the target page is illegal and/or infringes the rights of third par-ties. Evidence of illegality and/or infringement of rights exists especially if authorities and/or other third par-ties/persons take measures of whatever sort against us, the site operator and/or customer and these mea-sures are sustained by the accusation of illegality and/or infringement of rights. The suspension of an adver-tisement can be revoked as soon as it is cleared of the suspicion of illegality or rights infringement. The cli-ent shall be immediately informed of the suspension of the advertisement and is required to dispel any such suspicion within a set period of time. If this period of time elapses without any results, the publisher is en-titled to immediately cancel the order. The client reserves the right to request placement of a different adver-tising material and/or link to a different Internet site during the set period. The client shall bear any additio-nal costs incurred as a result.

12. Strict liability as lessor shall be excluded for material defects of the website or Internet portal that already existed when the contract was concluded. The publisher is not liable for the functionality of the telephone con-nections to the server of the site operator or in the case of power or server outages that are not within its scope of influence. This also applies to incomplete offers or non-updated offers on proxy servers of other providers or online services. In the event of slight negligence, the publisher assumes liability for essential contractually binding duties (cardinal duties), in the event of death, bodily injury or damage to health and in the event of lia-bility under the Product Liability Act. Moreover, the preliminary contract, contractual and non-contractual lia-bility is limited to intent and gross negligence. The liability restriction shall also apply in the event of any fault by a website operator or one of his/her employees.