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REASONS WIFI HOTSPOTS MATTER FOR YOUR BUSINESS

1. Your customers own smart devices – and want a smart connection

Nearly 2 out of 3 consumers expect restaurants to offer WiFi access1 while almost half of retail shoppers say they would be more likely to choose a store with WiFi.2 Why? Because more than 70% of U.S. consumers now own a smartphone or tablet3 and 80% of the data accessed through these devices is via WiFi.4

2. If you have it, they will come WiFi can act as a funnel for new customers deciding where to shop or dine

since hotspots are listed in many mobile applications and online directories. As customers arrive and connect to your hotspot, the WiFi logon screen offers a unique marketing opportunity. Shelly Wong, owner of Café 32 near Kansas City, uses her hotspot logon screen to promote specials and drive customers to a second restaurant she owns nearby.

5Are you capitalizing on the opportunity to connect with customers by helping them stay connected? For many businesses, providing wireless Internet access has become an essential amenity rather than a nice-to-have option.

It is easy to understand why consumers love WiFi, but what are the business benefi ts of offering a hotspot?

80%

50%

8 in10

of mobile device data is accessed via WiFi

80%

50%

8 in10

independent consumer-facing businesses rate WiFi as important

business.twc.com

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3. Keep customers on your premises – and they’ll buy more Business owners say that offering WiFi hotspot access keeps customers in their

business longer. Better yet, half of businesses see increased spending once they offer WiFi.5 Just ask Charles Milligan, owner of Doc’s Bar & Grill in Austin, TX. “People will leave the offi ce, come here to do work and then hang out. They stay here longer, spend more money, call friends and are having their meetings here.”

4. Who wants to wait? Waiting is built into the customer experience for appointment-based businesses.

Being able to work while waiting in a hair salon, doctor’s offi ce, or automotive service shop can make for much happier clientele. Check out the experience of Paul McKay, owner of Salon Paul/Florent in Studio City, CA. “Clients use WiFi to surf the web just for fun or to search for hairstyles and give us examples. They also use it to check emails and do some business while they have the chance. It’s great while they are waiting.”

5. It’s easy! You don’t have to become a technology expert to offer WiFi at your business.

Partner with a WiFi hotspot service partner that handles equipment installation, service management, network security, and ongoing customer support. That way, you can focus on what you do best!

1 Technomic, cited in “Customer WiFi a win for restaurants,” Nation’s Restaurant News, October 24, 2014.

2 The Wi-Fi Alliance Passpoint Survey, Wakefi eld Research, October 2014.

3 2014 RJI Mobile Media Research Report.

4 “Network Usage Insights,” Mobidia, November 2014.

5 U.S. Retail WiFi Survey, conducted by iGR and commissioned by Devicescape, June 2014.

80%

50%

8 in10

of businesses report increased customer spending with WiFi

80%

50%

8 in10businesses say offering WiFi helps keep customers happy while they wait

^Time Warner Cable®

WiFi