11hhs001_brandguide_2b.pdf

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Brand Guide Version 1 // 12.23.2015

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Page 1: 11HHS001_BrandGuide_2b.pdf

Brand GuideVersion 1 // 12.23.2015

Page 2: 11HHS001_BrandGuide_2b.pdf

Use this guide to help you serve your

Hudson Raiders’ brand to the best of your ability.

It provides all the logos, colors, rules and files

you’ll need to help you maintain a consistent,

strong and handsome Raider brand.

Page 3: 11HHS001_BrandGuide_2b.pdf

Raider ColorsNavy Light GrayWhite

PMS (Pantone)Used for high-quality printing.

Name

HEXAlso used for web.

RBGUsed for web.

CMYKUsed for standard printing.

PMS 289

#0c2340

C: 100 M: 76 Y: 12 K: 70

C: 0 M: 0 Y: 0 K: 20

C: 0 M: 0 Y: 0 K: 0

R: 12 G: 35B: 64

R: 12 G: 35B: 64

R: 255 G: 255B: 255

N/A

#cccccc

N/A

#fffff

Colors

Primary Colors Secondary Color

Page 4: 11HHS001_BrandGuide_2b.pdf

Acceptable Background Colors

2-ColorNavy, Dark Gray

1-ColorNavy

1-Color ReversedWhite

Color Format

White

Navy

Navy

Dark Gray

White

Light Gray

Artwork-Only Min. Size: 0.75in Wide

With School BannerMin. Size: 1in Wide

Banner Text Options: “Hudson” “Raiders” “Hudson Raiders”

The Raider

SwordHelmet

Shield

“H”

The Raider

Page 5: 11HHS001_BrandGuide_2b.pdf

Acceptable Background Colors

2-ColorNavy, Dark Gray

1-ColorNavy

1-Color ReversedWhite

Color Format

White

Navy

NavyWhite

Light Gray

Artwork-Only Min. Size: 0.5in Wide

With School Banner Min. Size: 0.75in Wide

Banner Text Options: “Hudson” “Raiders” “Hudson Raiders”

D E B AT E T E A MD E B AT E T E A M

Helmet

Helm

et

Artwork

School Banner

Page 6: 11HHS001_BrandGuide_2b.pdf

Acceptable Background Colors

2-ColorNavy, Dark Gray

1-ColorNavy

1-Color ReversedWhite

Color Format

White

Navy

NavyWhite

Light Gray

Sword & Shield

ArtworkMin. Size: 0.25in Wide

No Variations: This mark does not have any variations with additional text, departments, artwork, etc. It should be reserved for Hudson High School as whole. Do not add to or alter it in any way.

Sword &

Shiled

Page 7: 11HHS001_BrandGuide_2b.pdf

Flexible Mark

This mark has different variations so that it can be used by as many people and organizations as possible at Hudson High School. See next page for guidelines.

Acceptable Background Colors

2-ColorNavy, Dark Gray

1-ColorNavy

1-Color ReversedWhite

Color Format

White

Navy

Navy

Dark Gray

White

Light Gray

Big “H”

F O R E N S I C SF O R E N S I C S

F O R E N S I C S

With School Banner Min. Size: 0.75in Wide

Banner Text Options: “Hudson” “Raiders” “Hudson Raiders”

With Department Min. Size: 0.75in Wide

Template for Creating New Versions: loremipsum.ai

Artwork

F O R E N S I C SF O R E N S I C S

For White Backgrounds

For Navy Backgrounds

With Department Name

With School Banner

Page 8: 11HHS001_BrandGuide_2b.pdf

Flexible Mark

This mark has different variations so that it can be used by as many people and organizations as possible at Hudson High School. See next page for guidelines.

Acceptable Background Colors

2-ColorNavy, Dark Gray

1-ColorNavy

1-Color ReversedWhite

Color Format

White

Navy

Navy

Dark Gray

White

Light Gray

With School Banner Min. Size: 0.75in Wide

Banner Text Options: “Hudson” “Raiders” “Hudson Raiders”

With Department Min. Size: 0.75in Wide

Template for Creating New Versions: loremipsum.ai

W O M E N ’ S S O C C E R

“H” Shield

“H” Shield

Artwork

With Department Name

With School Banner

W O M E N ’ S S O C C E R

W O M E N ’ S S O C C E R

W O M E N ’ S S O C C E R

W O M E N ’ S S O C C E R

For White Backgrounds

For Navy Backgrounds

Page 9: 11HHS001_BrandGuide_2b.pdf

Acceptable Background Colors

2-ColorNavy, Dark Gray

1-ColorNavy

1-Color ReversedWhite

Color Format

White

Navy

NavyWhite

Light Gray

Artwork-Only Min. Size: 0.5in Wide

With School Banner Min. Size: 0.75in Wide

Banner Text Options: “Hudson” “Raiders” “Hudson Raiders”

With Department Min. Size: 0.75in Wide

Template for Creating New Versions: loremipsum.ai

Flexible Mark

This mark has different variations so that it can be used by as many people and organizations as possible at Hudson High School. See next page for guidelines.

Helm

et Shield

H O C K E Y

H O C K E YH O C K E Y

H O C K E Y H O C K E Y

Helmet Shield

Artwork

With Department Name

With School Banner

For White Backgrounds

For Navy Backgrounds

Page 10: 11HHS001_BrandGuide_2b.pdf

For White Backgrounds

For Navy Backgrounds

Acceptable Background Colors

2-ColorNavy, Dark Gray

1-ColorNavy

1-Color ReversedWhite

Color Format

White

Navy

Navy

Dark Gray

White

Light Gray

Custom Artwork Shield

Custom

Shield

With School Banner Min. Size: 0.75in Wide

Banner Text Options: “Hudson” “Raiders” “Hudson Raiders”

With Department Min. Size: 0.75in Wide

Template for Creating New Versions: loremipsum.ai

M E N ’ S H O C K E Y

Shield

Custom Artwork

M E N ’ S H O C K E Y M E N ’ S H O C K E Y

M E N ’ S H O C K E YM E N ’ S H O C K E Y

With Department Name

With School Banner

Page 11: 11HHS001_BrandGuide_2b.pdf

H O C K E Y

Wordmark

H O C K E Y

Wordm

ark

Acceptable Background Colors

1-ColorNavy

1-Color ReversedWhite

Color Format

Navy

Dark Gray

White

Light Gray

Hudson RaidersMin. Size: 2in Wide

When using the plain wordmark without an accompanying emblem or artowrk, “Hudson Raiders” is the only acceptable text. Using only “Hudson” or “Raiders” is not an option.

DepartmentMin. Size: 2in Wide

When using the plain wordmark without an accompanying emblem or artowrk, “Hudson Raiders” is the only acceptable text. Using only “Hudson” or “Raiders” is not an option.

Page 12: 11HHS001_BrandGuide_2b.pdf

Created with pride by local design firm,

Page 13: 11HHS001_BrandGuide_2b.pdf