12 chad nelsen - surfonomics 101, the state of the science today
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Surfonomics 101
Dr. Chad NelsenSurfrider Foundation
What is Surfonomics?
• Demographics• Behavior• Economic Impact• Economic Value• Measuring change• Sustainable tourism
California Beaches:17.8 million
visits $15 billion/year(Source: Pendleton et al. 2011, King, 1999)
(Source: CIC Research, July 2009)
Solana Beach, CA Beach Use
Surfonomic steps
• Study design• Survey surfers (in person/internet)• Data Collection• Data Analysis
– Spending– Economic Value
• Reporting
Economic Impact vs Economic Value• Economic Impact (Local Spending):
– Support local businesses– Create jobs– Provide salaries and wages
• Economic Value:– Travel Cost Model– Willingness to Pay (Consumer Surplus)
Demand Curve
Surfonomics Studies
• Trestles (Nelsen, 2007, 2012)• Mundaka (Murphy (STW), 2007)• South Stradbroke (Lazarow, 2008) • Bastion Point (Lazarow, 2008)• Mavericks (Coffman, 2009)• Oregon Rec. Study (2010)• Socioeconomic & Recreational Profile of
US Surfers (Nelsen, 2011)
Opt-in Data Results: Ocean Group
Coastal Visitation in Oregon: 2010
• 21 million estimated coastal trips in Ore.• $87 average trip expenditure• $2.4 billion in expenditures in 2010 (estimated)
What’s Next
• More Site Studies• Larger regional studies• More studies / experts• Academic partners / centers• Clearing house for information• Case Studies
