12 corporate innovation partnerships in action
TRANSCRIPT
12 Corporate Innovation Partnerships in Action
Spring 2015
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
2
Why Your Brand Needs to Partner With Startups
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE® 3
The leaders are doing it.
77% of the US Fortune 100 are tapping the startup ecosystem to drive innovation
- KITE research
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
Transform your industries and products to address present and future needs
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
Reinvent and reimagine relationships with consumers
5
Increase reach and brand preference through intelligent content distribution
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
6
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
7
12 Corporate Innovation
Partnerships
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
8
Denny's and DreamWorks Animation connecting kids' coloring menus with interactive games
1
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
9
Mattel and Google transforming the iconic view-master into a virtual reality experience
2
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
10
Visa, Accenture and Pizza Hut developing aproof-of-concept connected car to test mobile and online purchases on the go
3
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
11
Instacart and Petco delivering pet food and supplies in an hour
4
Starwood Hotels and Savioke designing robotic butler to serve guests * pilot has led to national rollout
12Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
5
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
13
Google and Johnson & Johnson empowering surgeons with software and robotics
6
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
14
Visa and Reelio reaching millennials through video influencers
7
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
15
Heineken and 4 startups awarding €200k to emerging tech companies to address major marketing challenges (partners to be announced soon)
8
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
16
Marriott and Oculus Rift transporting travelers around the world in seconds
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
16
9
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
17
Hellman’s and Songza curating branded playlists for summertime cooking
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
10
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
18
Vitamix and Orange Chef connecting the kitchen to help people make healthier, more informed meals
11
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
19
Walgreens and Aisle411 helping customers find products through 3D augmented reality in-store mapping
19
12
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
20
1. https://www.flickr.com/photos/nkerns/3929198723/ 2. http://www.equities.com/index.php?option=com_k2&view=item&id=178549:connected-car-
and-internet-of-things-are-transformation-opportunities&Itemid=677 3. http://www.shopperculture.com/.a/6a00e008cd6c2b8834019b028a5487970b-pi 4. https://flic.kr/p/dyxsH5 5. http://coloringpagesjos.net/wp-content/uploads/2015/170174-dennys-diners-dreamworks-
characters-3d-fun-for-kids-linkiscom.jpg 6. Why Denny’s is partnering with DreamWorks Animation 7. http://www.digitaltrends.com/wearables/google-mattel-vr-view-finder-cardboard/ 8. Visa, Pizza Hut and Accenture Develop Connected Car Commerce Experience 9. We’ve Partnered with Petco to offer One-Hour Delivery in San Francisco and Boston 10. Your Robot Butler Has Arrived 11. Google and Johnson & Johnson partner up for hi-tech surgery 12. And the Winner Is…Reelio Labs proves to be the partner of choice during Visa’s SXSW
Everywhere Initiative 13. Heineken Frontier 14. Get Teleported 15. Unilever backs digital start-ups as it looks to develop ‘groundbreaking’ marketing 16. http://www.mobilecommerceinsider.com/news/2014/03/18/7729577.htm 17. http://daily.songza.com/victoria-day/ 18. https://www.youtube.com/watch?v=MN46r-IZk8o 19. Countertop Is A Connected Kitchen Gizmo To Simplify Balanced Meal-Making 20. Walgreens Tests Google's Augmented Reality for Loyalty App
Sources
Proprietary and Confidential. ©2015 KITE Solutions Inc. All Rights Reserved. KITE, GETKITE and all associated logos are trademarks of Kite Solutions, Inc.KITE®
21
Brands and Agencies: Contact KITE to learn about our world-class software & services for corporate [email protected]
Startups: Claim your free profile to connect with potential customersgetkite.co/startups
getKITE.Cofacebook.com/getKITE@getKITE
TMWe Rise Together