12 crucial points to brand yourself on social media

Dr. Shahab Anari’s t ips on

Personal BrandingDr. Shahab Anari Personal Branding Strategist, Professional Coach

Dr. S. Anari Personal Branding Strategist, Professional Coach

12 Crucial Tips to Brand Yourself on

Social Media


1. Know who you are and what you want to say to your audience.


“Before you can establish or develop your expertise, you have

to decide what you want to be known for.” -Kevan Lee


Professional Profile

2. Keep the same name, profile, photo, and look across your social profiles.


Consistency is one the 3 C’s of branding. Do all your social

media pics, bios and messages convey the same perceptions?


3. Define your target audience.


Think about the demographics (age, gender, income, geography, nationality, …) and psychographics (their hobbies, their favorite TV shows, their political

beliefs, …) of the people who you would like to reach. Specify in detail.


4. Create a two-way conversation with your followers/connections.


It’s been said over and over that in order to engage your

followers, don’t talk AT them, but talk TO them.


5. Go visual.


“Video is a powerful way to create emotional connections when you can’t be there in person. You can deliver a complete communication and engage in conversations with the viewer. Real-time video creates the closest possible approximation of a face-to-face meeting.” -William Arruda


6. Throw contests, giveaways, and promotions exclusive to your followers.


Let your followers know that they’re one step closer to you

than the normal guy out there.


7. Tie your posts to current events or trends.


A living example of the great use of this tip is Guy Kawasaki. Just follow him on social media and you’ll see what he does.


8. Plan a calendar of social media activity in advance.


Figure out how frequently you should post, what time of the

day is best for each platform, and what topics you’re going to cover

in any specific period of time.


9. Post regularly.


I’ve done this on my Instagram page for almost a year now and you can see the result for yourself.

https://www.instagram.com/shahab_anari/


10. Drive readers to your website.


If you drive your audience to your website and get them to join your

mailing list, you’ll always be in control of when and how often

you’d want to contact them.


11. Test, test and test.


“You can’t improve what you can’t measure.” -Peter Drucker


12. Givers Gain.


Share people’s good stuff, comment kindly on their posts, like what

they’ve written, and show care for what they’re doing. They’ll feel

obliged to reciprocate.


3 C’s of Personal Branding

Clarity Consistency Constancy


1. Be a face2. Complete your profile.3. Brand it.4. Adapt your 3D Brand Bio to a

LinkedIn summary.


5. Make your reader care!6. Use recommendations to your benefit.7. Use the three hyperlinks wisely.8. Embed a video.9. Show who you are with groups.


1. Reflect a holistic mix of the professional and social YOU.

2. Use groups to manage how you interact with people.

3. Begin and participate in conversations.


1. Valuable tool for business.2. Gets noticed by journalists.3. Observe 80-20 professional to personal.4. Point to your content elsewhere.5. Generously retweet.


Brand Yourself!LEAVE YOUR MARK ON EVERYTHING YOU DO!


Connect with me onFacebookInstagramLinkedInTwitterwww.shahabanari.ca

12 crucial points to brand yourself on social media

Business