12 darshit presentation1

8/8/2019 12 DARSHIT Presentation1

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PRESENTATION ON

FACTORS DECIDING INVESTMENT

CRITERIA IN MUTUAL FUND

INDUSTRY

DARSHITCHOLERA

ROLLNO: 12

FINANCE+MARKETING


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INTRODUCTION TO MUTUAL FUND INDUSTRY:DEFINITION :

A Mutual fund is a financial service organization that

receives money from shareholders, invests it, earns returns on

it, attempts to make it grow and agrees to pay the shareholder

cash on demand for the current value of his investment.

Securities and Exchange Board of India (Mutual funds)

Regulations, 1996 define Mutual funds as A fund establish in

the form of a trust to raise money through the sale of units to

the public or a section of the public under one or more schemesfor investing in securities, including money market

instruments.


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COMPANYOVERVIEW:

About Reliance Mutual Fund :

y Reliance Mutual Fund (RMF) is one of Indias leading Mutual

Funds.

y Reliance Mutual Fund, a part of the Reliance - Anil Dhirubhai

Ambani Group, is one of the fastest growing mutual funds in thecountry. RMF offers investors a well-rounded portfolio of

products to meet varying investor requirements and has

presence in 115 cities across the country.

y "Reliance Mutual Fund schemes are managed by Reliance

Capital Asset Management Limited., a subsidiary of RelianceCapital Limited, which holds 93.37% of the paid-up capital of

RCAM, the balance paid up capital being held by minority

shareholders."


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RESEARCH METHODOLOGY:

y There is a corporate tie up of Reliance Mutual Fund with variousbanks and Dena bank is one of that. Recently reliance has

launched new fund offer named RELIANCE INFRASTRUCTURE

FUND. I had to go to the Dena bank as a trainee of reliance with

brochures and one pager of the reliance infrastructure fund and

convince the customers of Dena bank for investment in this new

fund offer .

y As a Reliance Mutual Fund member this study is undertaken to

know the investment pattern in Mutual fund, awareness about

Mutual fund, risk taking factors, total saving & investment,

purpose of investment in Mutual fund etc.. And also find out the

way to attract such investors who like to invest in mutual fund

market & become partner of Reliance Mutual Fund. At last this

study helps me to gain the knowledge and the company to

attract new customers.


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TITLE OF THE STUDY :

The title of the study undergone by me is A RESEARCH ONFACTORS DECIDING INVESTMENT CRITERIA IN MUTUAL FUND

which means what are the different factor influence people ininvestment most considering mutual fund. What do they expectfrom their investment? What is saving ratio? And thus what wouldbe the factors investment i.e. what purpose, which segments,which brand, which key benefit most want through investment inmutual fund.

STATEMENT OF THE PROBLEM :

Firstly, with the private sector penetration, a large

number of schemes have also been introduced due to which theaverage consumer has become vary/sensitive to the newschemes coming its way. So to ensure about the variousconsumer attitudes, and who is the investor of Mutual fund asurvey was undertaken.


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OBJECTIVE OF THE STUDY :

PRIMARY OBJECTIVE:

The study of mutual fund market in Junagadh city wasconducted with the primary objective a research on factorsdeciding investment criteria in mutual fund.

SECONDARY OBJECTIVE:

y To study the perception of independent financial advisor aboutdifferent options available in the market.

y To know the priority level between different criteria of investmentlike safety, return, tax benefit, maturity of investment.

y To study about different types of services provided by independentfinancial advisors to their clients.

y To check, which mutual funds schemes, the investmentconsultants likes to invest money.

y To know the awareness of mutual fund in the market of Junagadhcity.


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FINDINGS :

y Almost 60% are getting an opportunity to invest.

y People are investing more in gold, fixed deposit, real estate

where as 65 respondents said that they invest in shares &

securities.

y

Only20

%

of the investor has found who is able to save morethan 31% to 40% of his income.

y 65% of the respondents prefer t invest for a long term were as

remaining 35% are willing to invest for short term.

y It is found that awareness level about mutual fund is60% in

Junagadh a region of Gujarat.

y Among the investors 25% people prefer mutual fund because of

tax benefits.

y Out of total respondents almost 45% are investing through

local agents followed by bank and brokers.


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Out of the total respondents 70% are not aware with theReliance Mutual Fund.

It was observed during the data collection period that people inIndia still lack knowledge about concept of mutual funds.Secondary data available from books, magazines and websitesalso has similar findings.

Majority of respondents lack knowledge of mutual fund productsand their benefits. It was also found that people lack knowledge of

portfolio management and risk management.

RECOMMENDATIONS : There should be more awareness about the reliance mutual fund

& their services by giving more advertisement.

The reliance mutual fund should go with the tie ups with the

corporate to invest in reliance mutual fund. Reliance mutual fund should organize some events to build its

brand image in the minds of the people.

As per customers point of view they feel that reliance mutualfund should open more number of branches for the convenienceof the people.


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y alf of the respondents are investing in different investment avenues.

y The investors prefer investing more in gold, fixed deposit, real estate

shows that investors want security and assured returns.

y The proportion of the income saved by the investor was very less.

y Time frame of investment by majority of investor is for long term.

y The awareness level about mutual fund is moderate but still the

awareness should be created.y Most of the people want to get high returns.

y Most of the people SBI Mutual fund & UTI Mutual fund brand most

prefer, its also depend of result of return earns by investors

y The investors prefer mutual funds more because of the tax benefit and

returns.

y Mutual funds are also preferred because of the cost effectiveness and

higher income.

y The investments are mostly made through the agents followed by the

banks.

CONCLUSIONS :


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THANK YOU..!

12 darshit presentation1

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