12 facebook power tips for marketers
DESCRIPTION
Facebook power tips for users and those who would use Facebook for marketingTRANSCRIPT
12 Power Tips for Marketers
link
But first, a little background on Social Media…………..
© Spake Communications
5 Pillars of Social Media
1. Declaration of Identity
© 2009 Spake Communications All Rights Reserved
5 Pillars of Social Media
1. Declaration of Identity2. Identity through Association
© 2009 Spake Communications All Rights Reserved
5 Pillars of Social Media
1. Declaration of Identity2. Identity through Association3. User-initiated Conversation
© 2009 Spake Communications All Rights Reserved
5 Pillars of Social Media
1. Declaration of Identity2. Identity through Association3. User-initiated Conversation4. Provider-initiated Conversation
© 2009 Spake Communications All Rights Reserved
5 Pillars of Social Media
1. Declaration of Identity2. Identity through Association3. User-initiated Conversation4. Provider-initiated Conversation5. In-Person Interaction
© 2009 Spake Communications All Rights Reserved
Tip #1 – Transparency, But to a Degree
Red Cup PicturesProfanity
Obscene or Inappropriate MaterialAggressive, Hyper-Critical, Snarky Comments
etc., etc., etc.Use Notifications (in settings)
BE NICE!!!
© Spake Communications
Tip #2 - Put Some Thought Into Your Status Updates (Import?)
© Spake Communications
Put some thought into your updates. Be imaginative. Keep “connecting” in mind.
Talk about the mundane if it helps make a connection!
Be real
Tip #3 – Target your Demographic
What kind of clients do you work with?What kind of clients do you want to work with?Who are your real-life friends?What do you have in common?How are you connected?
© Spake Communications
Tip #4 – Add Something Interesting and Unusual Now and then
© Spake Communications
Tip #5 – Birthday Greetings
© Spake Communications
Click your friend’s name and send a birthday greeting, link, pic, video, etc….
Tip #6 – The Power of Friends Lists
© Spake Communications
Tip #6 – The Power of Friends Lists
© Spake Communications
Tip #6 – The Power of Friends Lists
© Spake Communications
Tip #7 – Hide!!!!
© Spake Communications
Tip #8 – Don’t Use Your Profile to Advertise
•Many in the community consider overt advertising offensive.•It is interruption Marketing, not permission Marketing•It will get you hidden or deleted by friends Video
Why not seek a buy-in from your customers and potential customers………..
© Spake Communications
Tip #9 – Get some Fans – Start a Page
© Spake Communications
Tip #9 – Get some Fans – Start a Page
Benefits•Only opt-in members – They Like You!•Don’t have to be friends•Easy blast messages•Promote, advertise, inform, get more fans. Repeat.
•REMEMBER – Stay Legal with TRECVideo Link
© Spake Communications
Tip #10 – Share Photos
FaceBook is the largest photo sharing platform in the world.
•Post Pictures to others’ walls•Post pictures to groups•Post to your own wall.
•Tag photos•Upload Mobile Photos
© Spake Communications
Tip #10 – Share Photos
It’s not called FACEbook for nothing!
© Spake Communications
Tip #11 – Events
© Spake Communications
Keep up with what’s going on………..
Tip #11 – Events
© Spake Communications
…………..or Create your own event
Tip #12 – Promote your FaceBook Presence
Get a custom URLPromote in:
Email SignatureBusiness Cards
Website
© Spake Communications
12 FaceBook PowerTips for Marketers
Joe Spake901 274-1847
FaceBook:http://spakebook.com
http://joespakepage.com
© Spake Communications