12 flood social media
TRANSCRIPT
![Page 1: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/1.jpg)
Social Media @ St Paul’s Floods 2012 Case Study
![Page 2: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/2.jpg)
Content isn’t king. Conversation is king Content is just something to talk about
-Cory Doctrow
![Page 3: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/3.jpg)
Participation is the new consumption -Trendwatch 2010
![Page 4: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/4.jpg)
We are not in the business of supporting a media industry, we are in the business of
connecting with customers -Trevor Edwards VP Nike Brand Managment
![Page 5: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/5.jpg)
Content Marketing=Participating in activities facilitated by the brand
![Page 6: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/6.jpg)
Content Marketing= Experience Marketing
![Page 7: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/7.jpg)
We are in the business of experience
![Page 8: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/8.jpg)
At it’s core, social media is sharing and conversation.
![Page 9: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/9.jpg)
The Old Way – single way publishing
The New Way – conversation, commenting, feedback, exchange, information from multiple sources
![Page 10: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/10.jpg)
![Page 11: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/11.jpg)
Outlets
SPGS setup a multi channelled strategy to disseminate news about the flood. Website To host ongoing information and be central contact point for core messages Facebook To direct community to information and host discussion Twitter To give real-time updates Storify To aggregate our and many media sources for our community
![Page 12: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/12.jpg)
Engagement
Our aim: Consistently and continuously share information from our community Curating content to be useful source of information for our community Funnel content to SPGS website
![Page 13: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/13.jpg)
Engagement
0
200
400
600
800
1000
1200
1400
Mon 2/27 Tue 2/28 Wed 2/29 Thu 3/1 Fri 3/2 Sat 3/3 Sun 3/4 Mon 3/5 Tue 3/6 Wed 3/7 Thu 3/8 Fri 3/9 Sat 3/10 Sun 3/11
Homepage
Floodpage
![Page 14: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/14.jpg)
Engagement
Storify Total views 2329 Facebook Total views 2250 Twitter Total views 1720
![Page 15: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/15.jpg)
Engagement
St Paul’s Website – www.stpauls.nsw.edu.au Average daily visitors* to website in January & February 2012 901.86 Average daily visitors* to website in during 28th Feb to 12th March 2475 Average daily pageviews* to website in January & February 2012 6874 Average daily pageviews * to website in during 28th Feb to 12th March 14071 Total visitors to flood2012 page 1967 Total homepage visitors 9563
![Page 16: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/16.jpg)
Engagement
Total interactions
17829
![Page 17: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/17.jpg)
Engagement
![Page 18: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/18.jpg)
Engagement
![Page 19: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/19.jpg)
Take aways?
Massive uptake (‘reflood’ the following Friday) Community voice Encourages conversation & thus community Enables instant feedback & clarification
![Page 20: 12 flood social media](https://reader030.vdocuments.net/reader030/viewer/2022032422/55a8e7801a28ab26498b4668/html5/thumbnails/20.jpg)
Thanks! @weatherhead @spgs