Territorial Intelligence, a new Regional Organization for Competitiveness and

Attractiveness

Yulie NIKULINA Philippe GEFFROY

YaroslavlMay 25 2012

Territorial Intelligence For Russian Regions - LKW

Summary

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Concept

Rule and organization

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“If you don’ t plan for the future, be sure you won’t have one !”

(Ben Gilad)

Case study TI applied 3

Territorial Intelligence For Russian Regions - LKW

Concept

What do we call Territorial Intelligence ?

A policy aiming at the competitive development of a local or regional territory through supporting enterprises and public developers by the use of CI methodologies and tools. This policy aims at,

producing knowledge, developing CI teaching, organizing security and trust on internet, promoting the competitive and cultural advantage of the territory

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Results of the TI process provides strategic information used for strategic objectives, operational objectives and Territorial Marketing.

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Rule and organization

Results expected of such a policy

A TI policy is based on a permanent analysis capacity and organization

Strategic watch system Capacity to articulate long term techniques like forsight with short term

techniques of real time information and alert tracking and analysis. Economic or social intelligence brings to your organization the capacity to

learn from others.

Here ICT and dedicated data-mining software are useful.

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Rule and organization

Origins of Strategic Information Provided by the TI Organization 2

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Rule and organization

Impacts on the regional decision making process

Regional Organization Improvement

Offering a major process to understand well the complex and rapid evolution of the environment changes, for a better management of the regional organization (ROI)

Anticipation and creativity

Economic or social intelligence creates innovative perception based on interpretative skills.

Networking for a better understanding

Open source intelligence analysis and information diffusion dedicated to the regional players such an approach needs networks of “sensory, remote sensing organizations” or so called experts for watching.

Strategy

Decision making process enhanced and improved, it gives your organization the capacity to catch early warning signals.

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Rule and organization

What do we need for setting up a TI policy ?

A shared Governance with local public/private players

Under a national authority of the Ministry in charge of the regional development, Under the authority of the dedicated regional council/government, A Regional Strategic Steering Committee (Economic, educational, social

decision-maker representatives of the Region).

HR and technological means

Territorial Intelligence Organization management, Territorial Intelligence Network and autonomous experts for analysis the trends; Regional Information system, method for diagnosis, evaluation and observation, A well (realistic) knowing of the regional potential (strength and weaknesses ) in

the field of public policy, economic, social and technologies.

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Rule and organization

How TI runs ? Common Model of Organization of EU regions 2

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Case study TI applied

Quebec Region and its Tourism Intelligence Network

Context :

The Tourism Intelligence Network is an organization devoted to strategic intelligence gathering in the field of tourism. It was launched on January 30, 2004, by the Transat Chair in Tourism at the Université du Québec à Montréal (UQAM) School of Business Administration, with the financial support of Canada Economic Development– Quebec Regions and Tourisme Québec.

The Mission

“To locate, gather, analyze and distribute value-added information to enhance the Quebec tourism industry’s competitiveness and help its decision-makers develop forward-looking strategies.”

The Goal

To help local businesses find innovative ways to develop, manage and market their products and services

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Case studies TI applied

Quebec Region and its Tourism Intelligence Network

How it runs

Intelligence is gathered constantly and with a long-term perspective. Research findings are published as they are compiled, in the form of short reports distributed to Network subscribers in a bimonthly e-newsletter: the Globe-Veilleur.

Services

• Talks and lectures• Library and documentation services• On-site strategic thinking sessions for businesses• Intelligence gathering in various specific fields, trend notes, benchmark notes, business notes, etc.

The team

10 specialists constantly provide their analysis of the situation by business intelligence notes, trends notes, training, conferences, …

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Thank you for your attention