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Is it time to redesign your website? #12NTCredesign

Kira Marchense | @kiramarch Farra Trompeter | @farra

Is it time to redesign your website? #12NTCredesign

Kira Marchense | @kiramarch Farra Trompeter | @farra

rethink ^

Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!

or Online using #12NTCredesign at www.nten.org/ntc/eval

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What we’ll be talking about: •  Name that year •  What’s changed over time? •  What makes a good website today •  General discussion

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Source: http://mashable.com/2011/12/11/old-web-design 1998

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Source: http://wayback.archive.org/ 1996

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Source: http://wayback.archive.org 1999

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Source: http://care.org/ 2012

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A great website has… •  Solid goals and specific audiences •  Clear navigation and compelling content •  Brand consistency and engaging design •  Robust tools for managing content and

building relationships

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A great website in 2012…   Content strategy connected to goals and

audiences   Part of a larger conversation that is

more direct and integrates social media   New technology considerations for

viewing and tracking

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Case studies

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Credit: EditorB

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Goals and audiences

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Old goals

Program goals

Membership and development

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New goals

Program goals

Membership and development

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Sample personas

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Content and structure

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Old content 18,000 pieces of content

Credit: Kevin H

Credit: Ennor

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What we had

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What we needed

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Design

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Technology

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Set goals based on user needs

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Organize content clearly and test

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Detail all pages for writing and design

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Develop wireframes, directions

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Design main and unique pages

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Launch and update

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So… is it time to rethink your website?

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Goals and audiences

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Content and structure

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Design

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Technology

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You’ve launched a new site. Now what? •  Monitor - Are you meeting goals?

•  Review stats monthly •  Send a survey •  Conduct interviews or user tests

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You’ve launched a new site. Now what? •  Discipline – Are you saying no?

•  Only make updates that match your goals

•  Ask: Does my audience want this? •  Follow a content strategy

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You’ve launched a new site. Now what? •  Relevant – What is changing out there?

•  Consider new tools (Pinterest) •  Look for changes in your audience’s

expectations or needs •  Review your org’s broader goals and

plans

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Questions?

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Resources •  Is it time to rethink your site diagnostic tool

http://www.bigducknyc.com/blog •  Coast Guard Foundation case study

http://www.bigducknyc.com •  4 tips to keep your website ahead of the

curve in 2012 http://on.mash.to/yVQnfl

•  Boston University Center for Digital Imaging Arts: Website practicum grants http://www.cdiabu.com/practicum

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[email protected]

twitter.com/farra

linkedin.com/in/farra

slideshare.net/farra

[email protected]

twitter.com/kiramarch

linkedin.com/in/kiramarchenese

http://kiramarch.com

Contact Us

Farra Trompeter Vice President, Big Duck

Kira Marchenese Online Communications Director, Environmental Defense Fund

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Get the slides http://bit.ly/12NTCredesign

Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!

or Online using #12NTCredesign at www.nten.org/ntc/eval

Thanks!

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12 nt credesign

Technology

website practicum grants

goals andaudiences

site diagnostic tool

solid goals

new site

content strategy

content andstructure

old goals membership