12 Technology Actions You Can Take Today…to ROCK 2012

NO EXCUSES.

Presented byNicole Nicolay “@nik_nik”Co-Founder, AgentEvolution.com

TREND 1:Original content trumps all others!

ACTION: Identify Your Content Marketing Strategy What do you have to offer What do your clients need from you Start a list….RIGHT NOW!

ACTION: Write a professional article Based on a client FAQ Keep your response short Add your own experience

TREND 2:Mobile….this is no surprise!

ACTION: Use Dropbox to store your files in the Cloud.

Get your head & your files there Stay organized on all your devices

TREND 3:Add Social Media to Your Marketing Mix

ACTION: Start using a Social Dashboard “HootSuite” Manage all social platforms Target, monitor, & respond Schedule curated content “Hootlet”

TREND 4:Develop YOUR Relationship Protocol

ACTION: Unfriend 3 people who have not added value to your network.

Trim the fat…or the people you don’t REALLY know

Create guidelines for friend behaviors you accept & those you don’t

Stick to your guns

ACTION: Friend or connect with 3 new people Who you can learn from Who can learn from you

TREND 5:Facilitate Online Relationships “ENGAGE”

ACTION: Like 3 Comment 4 Like 3 posts on Facebook Comment on 4 Facebook posts that

you can honestly “relate” to. (video, article, text, photo, etc.) FYI- “thanks for sharing” or “nice post” do not count as comments.

ACTION: Give 2 recommendations on Linkedin

Give first…ask later Brokers highlight agent success Agents highlight a colleague, your

broker manager, lender, etc.

TREND 6:Demonstrate Your Adaptability

ACTION: Make your iPad useful in your business

Knowledge is power Delivery is key Add your listing presentation Add industry resources like RPR

(Realtors Property Resource)

TREND 7:Go LOCO….Geo LOCO!

ACTION: Checkin and leave a tip for a local business. (Give Foursquare your best effort.)

Nobody knows your market like you do Checkin to your favorite local

businesses Leave tips to showcase your local

knowledge

TREND 8:“Get Uncomfortable” –With photos & videos!

ACTION: Download a new photo app, take a photo, and share it!

Highlight the best feature of a home Tell instead of sell Share it!

ACTION: Create a 30 second video & upload it to YouTube

For a listing, neighborhood, client, niche

Tell a story, highlight a feature Roll with it!

12 Tech Actions - Checklist1. Identify your content marketing strategy2. Write a professional article3. Use Dropbox to access your files from the Cloud4. Start using a Social Dashboard “Hootsuite”5. Unfriend 3 people you don’t REALLY know6. Friend 3 new people you can learn from7. Like 3 Comment 48. Give 2 recommendations 9. Make your iPad useful in your business10.Checkin to a local hotspot and leave a tip11.Download a photo app like Camera+12.Create a 30 second video

Take ACTION today…LIKE my pageFacebook.com/AgentEvolution

FOLLOW me on twitter@nik_nik

VISIT my blogMyTechOpinion.com

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