12 tenets for a successful startup
Post on 17-Oct-2014
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Presentation at #Webcoast 2012 in GothenburgTRANSCRIPT
tenets for a successful startup12 tenets for a successful startup
Photo by TwoRoses / Flickr. @Annika
1. Live your passion.
Photo by OliBac / Flickr.
Live your brand.
@Annika
2. Decide your scope
Photo by DonkeyHotey & David (StandOut) / Flickr. @Annika
3. Create product, not feature
Photo by Oskay / Flickr. @Annika
4. Where’s the disruption?
Solve my problem. Don’t pitch your solution.
Phot
o by
Pat
Haw
ks /
Flic
kr.
5. Get your customer laid, paid & made.
Great products & companies do 1+ of 3 things:1) Get you laid (= sex)2) Get you paid (=money)3) Get you made (=power)
Quote from Dave McClure.
Photo by See-ming Lee / Flickr. @Annika
6. Find your minimal viable product
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7. Borrow and buy, don’t reinvent.
Photo by Jared / Flickr. @Annika
8. Create the WOW factor
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9. Law of sustainable growth
Photo by AdamSelwood / Flickr.
How do you make your product self growing?
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10. Create contacts before you need them
Photo by Greyloch / Flickr. @Annika
11. Undercut the competition
Photo by L. Marie / Flickr.
Half the price. Twice the experience.
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12. Sunk cost fallacy
Photo byMikeySkatie / Flickr.
Don’t throw good money after bad.Know when to stop.
@Annika
Thanks for listening! annika
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Annika Lidne