12 Tips for Using Facebook to Promote Your Business

Download 12 Tips for Using Facebook to Promote Your Business

Post on 11-Apr-2017



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<ul><li><p>Presented By:</p><p>12 TIPS FOR USING FACEBOOK TO PROMOTE YOUR BUSINESS</p></li><li><p>Introduction</p><p>Using Facebook to promote your business can be an essential practice for connecting customers with your small business.</p><p>With Facebook you can: Build your brand - Retain &amp; attract clients - Observe market trends - Promote specials - Drive more sales .. the list goes on.</p><p>This presentation will help Facebook first-timers and experts alike to better understand the platform and utilize Facebook to drive more business. </p><p>THE OVERVIEW</p></li><li><p>When creating your business page on Facebook, its important that all the information you input here is consistent with your business information elsewhere on the internet! (Address, Phone, E-Mail, etc.)</p><p>The setup.</p><p>1</p><p>12 Tips For Using Facebook to Promote Your Business </p></li><li><p>Aesthetics</p><p>Set your page profile picture &amp; cover photo to your business logo or storefront. Use something that is identifiable to your clients. For example, dont use a selfie (seen below).</p><p>YAYNAY</p><p>2</p><p>12 Tips For Using Facebook to Promote Your Business </p></li><li><p>The Rule of Thirds</p><p>The Rule of Thirds. Follow it.</p><p>3PROMOTEYour products/services</p><p>CONVERSEWith your clients &amp; </p><p>influencers</p><p>SHAREUseful tips &amp; newsFrom your industry</p><p>12 Tips For Using Facebook to Promote Your Business </p></li><li><p>80% of U.S. social network users prefer to connect to brands through Facebook. </p><p>- State of Inbound Marketing, HubSpot</p></li><li><p>How often to post</p><p>Too much. Too little. Just right. You dont want to be the business that gets unfollowed because youre spamming your clients with dozens of posts per day. The idea is to be creative and strategic with your posts. Only put up content you know your clients will enjoy to see/read.</p><p>4</p><p>1-2x 2-5xper day per week</p><p>If youre posting more than once a day</p><p>1x</p><p>1x</p><p>Morning</p><p>Evening</p><p>12 Tips For Using Facebook to Promote Your Business </p></li><li><p>When to post</p><p>You can check Facebook Insights to see when the majority of your fans are online - but here are some general best times to post</p><p>5Post Between</p><p>Optimal Post Times</p><p>9 AM 9 PM</p><p>12 PM 8 PM&amp;</p><p>Go to your business page and click Insights in top menu. Click each day to see when your fans are on Facebook &amp; engaged.</p><p>12 Tips For Using Facebook to Promote Your Business </p></li><li><p>Using Facebook Insights</p><p>Take advantage of this free tool!Facebook Insights provide page admins with in-depth metrics on how well your business page is performing. From reach to likes to the demographics of your fans, it gives you everything you need to understand what works and what doesnt.</p><p>6</p><p>PRO TIPDownload the Pages mobile app to check your performance on the go!</p><p>Overall likes &amp; where are they coming from</p><p>How many people are seeing your posts &amp; how are they reacting to them</p><p>Who and where are your page fans</p><p>12 Tips For Using Facebook to Promote Your Business </p></li><li><p>75 percent of online Americans said product information found on social media influences their shopping </p><p>behavior and enhances brand loyalty"-AdroitDigital,Inc </p></li><li><p>Engage With Your Audience</p><p>A key way to grow your business Facebook page is to ENGAGE with your existing fans. There are many different ways to do this. </p><p>7Always use @ tag or reference another Facebook user or page</p><p>Use Emojis (sparingly) - they can increase engagement by 57%!</p><p>Attach photos (or videos) to your posts as often as possible</p><p>Spark conversation: respond to comments, ask questions, post polls/surveys</p><p>12 Tips For Using Facebook to Promote Your Business </p></li><li><p>Schedule Posts</p><p>One thing most small business owners dont have is time. Thats where Facebooks scheduling feature comes in handy. You can schedule posts hours, days, weeks in advance. </p><p>8Type your status update &amp; attach any links/photos</p><p>Click the drop down arrow next to Publish</p><p>Select your date &amp; time then press schedule</p><p>1</p><p>2</p><p>3</p><p>PRO TIPClick See Post after scheduling to make sure that format looks good when it will go live in your fans Facebook feeds.</p><p>12 Tips For Using Facebook to Promote Your Business </p></li><li><p>Customer Service</p><p>An important aspect of running any small business is to always make sure to provide great customer service to keep your clients coming back. Facebook allows business owners to do this seamlessly through business pages.</p><p>9Facebook Messaging</p><p>Facebook Reviews</p><p>Facebook Status Updates</p><p>PRO TIPYou will receive both negative and positive reviews. Its important to respond to 1. Respond to them (no matter the nature)2. Know HOW to respond to negative reviews.</p><p>12 Tips For Using Facebook to Promote Your Business </p></li><li><p>Customize Tabs</p><p>Facebook is one of the only social media platforms that allows you to customize your homepage tabs. There are the generic tabs like About, Photos, Videos - but you can also add a tab that directs fans to your Twitter, Instagram or even an appointment booking tab!</p><p>10</p><p>PRO TIPSetting up these new tabs does take a little bit of work. Wed recommend checking out the Facebook Help Center for step-by-step instructions.</p><p>12 Tips For Using Facebook to Promote Your Business </p></li><li><p>Companies that acquired customers fromFacebook: B2C is 77% and B2B is 43%</p><p>-State of Inbound Marketing, HubSpot</p></li><li><p>Boost Your Posts</p><p>Using Facebook to promote your business is easy! Facebook has tons of free features, so from time-to-time it doesnt hurt to throw a few bucks into your Facebook marketing. Facebook allows you to easily Boost any post youd like. You select how much youd like to spend, how many days you want your post to be boosted, and whom you want to see your post. Its a relatively cheap way to reach new or existing clients!</p><p>11Click Boost on any post on your business page timelineSelect the audience you want to target Select if youd like to run the boost on Instagram, as well Choose your budget ($5, $50, $500, etc)Choose your duration periodClick Boost on the bottom right Track the performance</p><p>12 Tips For Using Facebook to Promote Your Business </p></li><li><p>Online Booking</p><p>Consumers spend a lot of time on social media - which gives small business owners the perfect opportunity to book appointments through Facebook. You can add a Book Now tab on your business homepage that allows clients (new and returning) to book with you right from Facebook. Convenience is important to clients &amp; it doesnt get much more convenient than that.</p><p>12</p><p>12 Tips For Using Facebook to Promote Your Business </p><p>http://blog.booker.com/h/i/242269690-social-media-for-small-business-made-easy/115483?utm_campaign=Facebook%20Tips%20SlideShare%20-%20Booking%20Post&amp;utm_source=Slideshare&amp;utm_medium=presentationhttp://blog.booker.com/h/i/242269690-social-media-for-small-business-made-easy/115483?utm_campaign=Facebook%20Tips%20SlideShare%20-%20Booking%20Post&amp;utm_source=Slideshare&amp;utm_medium=presentationhttp://blog.booker.com/h/i/242269690-social-media-for-small-business-made-easy/115483?utm_campaign=Facebook%20Tips%20SlideShare%20-%20Booking%20Post%20-%20IMG&amp;utm_source=Slideshare&amp;utm_medium=presentation</p></li><li><p>Introduction</p><p>Hope you learned a ton about Facebook business pages, Facebook best practices, and using Facebook to promote your business! </p><p>Additional Content Recommended for You: </p><p>THANKS FOR READING</p><p>http://blog.booker.com/h/i/281101965-how-to-create-a-facebook-ad-6-simple-step-checklist/154475?utm_campaign=Facebook%20Tips%20SlideShare%20-%20FB%20Ad&amp;utm_source=Slideshare&amp;utm_medium=presentationhttp://blog.booker.com/h/i/152572008-the-ultimate-guide-to-managing-time-for-your-smb/154475?utm_campaign=Facebook%20Tips%20SlideShare%20-%20Time%20Manage&amp;utm_source=Slideshare&amp;utm_medium=presentationhttp://blog.booker.com/h/i/39838421-online-booking-benefits-guide/154475?utm_campaign=Facebook%20Tips%20SlideShare%20-%20Online%20Booking%20Benefits&amp;utm_source=Slideshare&amp;utm_medium=presentationhttp://blog.booker.com/h/i/270036246-what-are-you-doing-to-grow-your-small-business-interactive-infographic/154475?utm_campaign=Facebook%20Tips%20SlideShare%20-%20Grow%20Interactive&amp;utm_source=Slideshare&amp;utm_medium=presentation</p></li><li><p>Introduction</p><p>Learn more about how Booker Software can help you with managing your day-to-day tasks, all while working to take your small business to the next level! </p><p>THANKS FOR READING</p><p>http://www.booker.com/?utm_campaign=Facebook%20Tips%20SlideShare%20-%20HP&amp;utm_source=Slideshare&amp;utm_medium=presentation</p></li></ul>