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WAYS TOAUTHENTICCONTENT INA

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begins and ends with compelling stories. Not ads. Study

after study shows people want people engaging

content stories, not ads.

AUTHENTIC CONTENT

These stories bring relevancy to brands through

content that showcases real life usage.

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Authenticity is key to creating great

content that gets read and shared.

However, all too often brands and

retailers make critical mistakes when

working with influencers, it kills

their authenticity, which is exactly

the reason they chose working with

influencers in the first place.

AUTHENTICITY IS KEY

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Supplying images misses a huge opportunity for new, owned content, not

to mention it puts a huge damper on their creativity. When an influencer

feels you’ve cramped their style you kill their passion. Take the shackles

off and they become eager to please and will go the extra mile for your

brand. Influencers know their content needs to be high quality and creative

for it to be valuable and shareable. Most times you will even get higher

quality images from bloggers, as they are seasoned in taking professional

grade shots with a personal feel. Allowing the influencer to create images

is a great way to get custom and proprietary images for your marketing

campaigns versus canned/stock photography that may have been used

before. For shopper marketers, this is a way to bring a program to life for

football versus the Target or Kroger execution that may be utilizing the

same supplied brand images.

Supplying brand photos can handcuff the influencer from creating original, unique photos.

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INTRIGUED ABOUT THE OTHER

WAYS TO KILLAUTHENTIC CONTENT

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