Connecting Pets with Vets!

Practice ChallengesMarketing Goals for Clinical Practice:

Add new clients

Promote your practice to existing clients

Fill empty appointment times Reward your best clients

Develop an online and social media presence

Facilitate appointment scheduling

*All the above goals drive revenue for your practice and increase patient loyalty, but have been difficult and expensive to do in the past

Practice ChallengesWhy Promote Your Practice?

Fewer people are taking their pets for routine veterinary care.

The AVMA is promoting Wellness Plans as well as use of social media and online marketing to increase pet owner awareness

Fill empty appointment space with the clients you enjoy delivering the services you like to perform

Results of the 2007 AVMA survey of US pet-owning households regarding use of veterinary services and expenditure, JAVMA Vol 233, No. 5, September 1, 2008

Practice ChallengesTraditional Solutions:

Print Advertising –Newspapers, Magazines

Phone Book

Word of Mouth

Coupons

Direct Mail

Local Displays/Banners

Events / Sponsorships

Practice ChallengesOne Client’s Marketing Costs vs. VetsMyWay:

Practice Challenges

Most practices want to participate in online, social media, and mobile marketing

Most are not sure how to accomplish this goal.

Lack of technology to market to new and existing patients via social, mobile and internet channels

Market TrendsWhat does your practice need to know to stay ahead of the curve?

234 million Americans have used a mobile device, 116 million of those own their own smart phone

89.9 million consumers accessed retail content on their devices, just in July 2012 alone

Smartphones will have influenced $159 billion in sales through 2012

Market TrendsWhat does your practice need to know to stay ahead of the curve?

70% of adult social networkers shop online

Social Media use has increased 356% in the US since 2006

9/10 mobile searches lead to action- OVER HALF lead to purchase

Projections by 2015: Mobile Commerce 15 Billion Social Commerce 30 Billion

VetsMyWay:A complete turn-key e-commerce solution

VetsMyWay is a company built with the singular goal of helping veterinarians increase their revenue and patient loyalty through the use of emerging technologies.

Your VetsMyWay Multi-Channel Marketing Platform can include:

① New Client Data Collection Platform for Social & Mobile Engagement (includes iPad)

② Practice Visibility in our Online Directory③ Online Veterinarian Practice Profile Page④ Online Appointment Scheduling ⑤ Email Campaigns ⑥ Social Campaigns⑦ Mobile / SMS Campaigns⑧ DataMyWay- Data Analytics⑨ Secure E-Commerce Financial Transactions

The VetsMyWay Solution:1. Online Directory

We provide an online directory which highlights your practice

The platform allows new and existing clients to locate and learn about you and your practice

The VetsMyWay Solution:2. Online and Mobile Practice Profile

We provide an online profile page for your practice on both our mobile app and our VetsMyWay website

The VetsMyWay Solution:3. Data Collection via iPad and Snap Tags

Our DataMyWay- iPad solution helps your practice collect actionable data to engage your patients for future opportunity

Use Snap Tags to build your practice brand, remotely collect data and engage new clients

VetsMyWay- Elite:iPad Included

Collect the necessary new client information to engage, communicate and increase loyalty to your practice; via

social and mobile channels

① Client name② Email address③ Mobile number④ Pet’s name⑤ Pet’s Birthday

DataMyWay- Snap Tags

Snap Tags are a unique, virtually limitless application to capture potential patient data, while building brand recognition and loyalty

Snap Tags are linked to share captured information with your VetsMyWay Marketing Command Center

The VetsMyWay Solution:4. Create Offers to Cultivate New Clients

Create offers to reward your best clients

Fill empty appointment times

Bring in clients for wellness care

Use our Top Ten Care Plans to bring new and existing clients to your practice

The VetsMyWay Solution:4. Create Offers to Cultivate New Clients

New patients find your offers on the VetsMyWay website

Distribute to your existing patients via email, text messaging, Facebook and Twitter

Patients can share the offer via email, text, Facebook and Twitter

Harness the Power of Offers Shared Via Multiple Channels

Social commerce sales will grow from $9.2 billion in 2012 to $30 billion in 2015. VetsMyWay gives your practice the edge in the Social Commerce revolution.

The VetsMyWay Solution:5. Secure e Commerce Transaction

Your clients will purchase the offer at the point of contact via our mobile app or website

Patients redeem offer at the time of the visit

RedemtionMyWay

4 agile options to redeem a client/patient purchase:

① Integrated Mobile Scanner② Manuel Code Entry③ Text Redemption④ Integrated 800 #

The VetsMyWay Solution:6. Schedule an appointment online

Our appointment scheduling feature allows your patient to schedule an appointment online via our website or mobile app

Platform streamlines front office operations

The VetsMyWay Solution:7. Data Analytics

Robust data analytics allow you to track the results of your marketing

Know your Return On Investment using VetsMyWay

Retain your patients

Grow your practice

The VetsMyWay SolutionSummary

Ability to engage your patients with an offer via email, text, Facebook and Twitter through PC and mobile device

Increase patient loyalty with exclusive private offerings

Viral on-line market penetration via connected social media portals

Have an Online presence with our Vet Directory and Online Practice Profile

Online Appointment Scheduling

VetsMyWay Mobile

Promotion of your practice and practice recognition through use of DataMyWay- Elite and Snap Tags

Next Steps

Choose the VetsMyWay solution that best fits your practice goals

Complete on-line or hardcopy order form

Submit practice’s logo for DataMyWay new patient engagement screen

Submit email list(s) and pictures to your Practice Support Representative

Determine the initial 4 offers and expected launch dates