1.21.14

Social Organization: What are Best Practices for Internal Collaboration

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Our SpeakersSabrina Stoffregen, Director of Intel Ambassadors and Corporate Initiative Marketing team, joined Intel in 1997. The Intel Ambassador team is chartered with building Intel brand loyalists internally and externally. Intel Ambassadors are the voices of our unified brand story that reveals to the world what we stand for and why they should care. Intel believes that our employees are our best brand advocates. We know that engaged employees who successfully represent the company brand provide a competitive advantage and impact the bottom line. @stoffregen

Jeffrey Ward, is a Senior Manager, Digital Marketing, at Deloitte, and currently leads the external social media program for the U.S. firm’s Brand & Eminence group. A former reporter and editor, Jeffrey joined Deloitte in 1998 and has held a number of roles in marketing and communications. From 2003 to 2011, he helped lead the development and rollout of Deloitte’s internal communications technologies, including the creation and launch of the company-wide intranet and the rollout of internal social media platforms. He lives and works in the Philadelphia area. @DigitalWard

Dion Hinchcliffe, is a well-known business strategist, enterprise architect, book author, keynote speaker, and blogger. He is currently Chief Strategy Officer of Dachis Group. He spends his time working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Dion has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture. @dhinchcliffe

Paul Dunay, moderator, is the Vice President of Marketing for Maxymiser, a leader in web optimization. Paul is an award-winning B2B marketing expert and five-time author with more than 20 years’ success in generating both awareness and demand for leading technology organizations. @PaulDunay

(cc) 2013 Dachis Group. Creative Commons. Some Rights Reserved.

Dachis Group

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Workforce engagement is the challenge

The opportunity: In large companies, most employees are not well engaged


Dachis Group

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Yet the benefits of better engagementcould not be more clear...

6(cc) 2011 Dachis Group. Creative Commons. Some Rights Reserved.

Dachis Group

The 50 Foot Collaboration Rule• Workers are not likely to

collaborate very often if they are more than 50 feet apart:

• Even with traditional electronic aids such as telephone, e-mail, and remote video

Surmounting this obstacle is now

possible with socialtechnologies

Take Away:


Dachis Group

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It no longer “evaporates”, can be leveraged

Knowledge is increasingly visible in social channels


Dachis Group

The Leading Edge of Workplace Engagement

• Cross-divisional• Top-to-bottom• Involves key areas• Executives• Subject matter experts• HR & Legal• Middle Management• Workers• Community Managers


Dachis Group

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Fully social organizations get outsized benefits

Source: 2011 McKinsey Web 2.0 Survey

Only fully social organizations can tap into the $1.3 trillion social business

opportunity

Dachis Group

Intel Confidential — Do Not Forward

Social Media Today webinarSocial Organization: What are Best Practices for Internal Collaboration

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• Engaged employees who successfully represent the company brand provide a competitive advantage and impact to the bottom line. –Source: Milward Brown

• Actively engaged and empowered employees are among the top 10 factors that accelerate growth in a company. –Source: Milward Brown

• One of the biggest assets a company/ brand has is its employees

Engaged employees produce 2x as much work product in the time as unengaged employees

- National Business Research Institute

Employee Engagement…

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Frame the problem

How do we…

No single platform optimized to foster collaboration resulting in•Inefficient time spent ideating thought various tools•Difficulty connecting with other content experts across the business

Define the opportunityValue Proposition

Make it easy for employees to collaborate

By igniting a vibrant knowledge-sharing community

To drive better performance and velocity

What’s in it for me1.Increased transparency2.Improved creativity and idea generation3.Access to more strategic thinking4.Faster decision making5.Cooperation and engagement across a diverse set of business groups

41% of us believe employees to be the most credible source of information regarding a business.

-Edelman’s ‘13 Trust Barometer

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Storytelling (the telling of purposeful stories) is in our DNA· Stories put all the key facts into an emotional context.· Stories make facts and figures memorable, resonant, and actionable.

Enterprise Social Network

• Planet Blue is Intel’s enterprise community for employee collaboration• Full range of blogs, forums and social networking capabilities

• Intel Collaboration Hub is a cloud-based communities service build on Jive software

Intel Ambassador Community

•Planet Blue •Employee advocacy platform with native mobile app capabilities

Great Place to Work Community

•Planet Blue •Internal browser-based mobile app capabilities

Intel Ambassadors are the voices of our unified brand story that reveals to the world what we stand for and why they should care.

41% of us believe employees to be the most credible source of information regarding a business.

-Edelman’s ‘13 Trust Barometer

Key to driving adoption

1.Smart community management2.Clear business value (e.g. what are you delivering to employees) 3.Strong senior leadership support4.Visible adoption of new collaboration behaviors

Listen, learn, iterate, improve

What we learned…

1. Fail fast. 2. If there’s a compelling business

proposition employees will work hard to overcome the platform limitations

3. If the first release isn’t perfect, there are many ways inspired employees will re-engage with a ESN (e.g. rebranding)

Social Media TodayInternal Collaboration WebinarJanuary 21, 2014

Prepared by Strategy, Brand & Innovation

Jeffrey Ward (@DigitalWard)Digital MarketingBrand & EminenceDeloitte U.S. (@DeloitteUS)

Copyright © 2013 Deloitte Development LLC. All rights reserved.18

Deloitte – Quick facts

• 200,000 professionals globally / 150+ countries- 65,000 in U.S.

• Many different practice areas- Client service: Consulting, Tax, Audit, Financial Advisory- Internal services: IT, Marketing, KM, Talent, etc.

• Educated and diverse population- Millenials, GenY, GenX, Baby boomers- College educated and tech savvy

• Highly mobile- Heavy travel serving clients throughout the world- Mix of traditional office and home office


Collaboration @ Deloitte

Collaboration and knowledge sharing is critical to our success. Many different technologies help support it:

•Instant Messenger

•Email

•Conference calls

•WebEx

•U.S. & Global intranets

•SharePoint team sites and communities

•Deloitte People Network (DPN)

•Yammer


Collaboration @ Deloitte

Collaboration and knowledge sharing is critical to our success. Many different technologies help support it:

•Instant Messenger

•Email

•Conference calls

•WebEx

•U.S. & Global intranets

•SharePoint team sites and communities

•Deloitte People Network (DPN)

•Yammer

Still heavily used given familiarity, ease of use, immediacy, integration


Yammer: Collaboration @ scale

A large and growing global platform

•Officially launched November 2011

•93,000 global members / 31,000 in U.S.

•2,500+ groups – public and private- New England office- Excel tips & tricks- Social business

•Hosted leadership “YamJams” and other events to support awareness and adoption

•Past month- 14,000 messages, 28,000 members engaged


Some lessons learned…

Driving adoption of new social collaboration tools presents unique change management challenges

•Make it relevant and practical for the individual: - Does this tool help me do my job better?- Is it faster or better than other means?- Is my leader or manager using it?- Will I be rewarded?

•Provide clear usage guidelines & policies (dos and don’ts)

•Leaders matter: model the behaviors you want to see

•Digital mentorship: provide one-on-one support for the new user

•Minimize redundancy: consolidate groups, reduce email

•One size does not fit all: different technologies for different needs

Thanks to @stangarfield, @achitwood, @dannieves, and others…

157,3157,34545

Submit your questions in the GotoWebinarPresentation window

Follow along and

share your thoughts

on Twitter at

#SMTlive

Join the Conversation…

#SMTLive

#SMTLive

Our SpeakersSabrina Stoffregen, Director of Intel Ambassadors and Corporate Initiative Marketing team, joined Intel in 1997. The Intel Ambassador team is chartered with building Intel brand loyalists internally and externally. Intel Ambassadors are the voices of our unified brand story that reveals to the world what we stand for and why they should care. Intel believes that our employees are our best brand advocates. We know that engaged employees who successfully represent the company brand provide a competitive advantage and impact the bottom line. @stoffregen

Jeffrey Ward, is a Senior Manager, Digital Marketing, at Deloitte, and currently leads the external social media program for the U.S. firm’s Brand & Eminence group. A former reporter and editor, Jeffrey joined Deloitte in 1998 and has held a number of roles in marketing and communications. From 2003 to 2011, he helped lead the development and rollout of Deloitte’s internal communications technologies, including the creation and launch of the company-wide intranet and the rollout of internal social media platforms. He lives and works in the Philadelphia area. @DigitalWard

Dion Hinchcliffe, is a well-known business strategist, enterprise architect, book author, keynote speaker, and blogger. He is currently Chief Strategy Officer of Dachis Group. He spends his time working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Dion has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture. @dhinchcliffe

Paul Dunay, moderator, is the Vice President of Marketing for Maxymiser, a leader in web optimization. Paul is an award-winning B2B marketing expert and five-time author with more than 20 years’ success in generating both awareness and demand for leading technology organizations. @PaulDunay

Upcoming Webinars1/28 The Social Customer Engagement Index: Use & Effectiveness of Social Media in Customer Servicehttp://socialmediatoday.com/social-customer-engagement-index-2013-webinar

2/4 Mobile and The Store of The Futurehttp://socialmediatoday.com/mobile-store-webinar

http://socialmediatoday.com/social-customer-engagement-index-2013-webinar



http://socialmediatoday.com/mobile-store-webinar

1.21.14

Social Media

speakers sabrina

smtliv subm

unified brand

stoffregen

chief strategy

digitalward

intel ambassador

dhinchcliffe