13 content amplification strategies to effectively promote your content
TRANSCRIPT
13 Content Amplification Strategies to effectively
promote your content
by Rohit Uttamchandani
Why content amplification is essential
Source: http://www.exacttarget.com/blog/50-content-marketing-stats/
Content Marketing
Ideation + Creation + Publishing
Content Marketing
Ideation + Creation + Publishing+
Promotion
=
Content Amplification Strategies
Implementing these strategies helped reach nearly 500 organic
views/month & over 850 flares within 7 weeks of this blog being published
1. Respond to questions on Quora
Respond to questions on Quora
2. Tweet various different snippets from your contentTweet the title, Ask a question, Make a statement, Cite a statistic, Use different images
Tweet various different snippets from your contentHave a content promotion plan
Image Courtesy - https://blog.kissmetrics.com/
Search for roundup + <your industry> or “weekly roundup “+ <your industry> on Google & Twitter; Limit search results to the past month on Google for best results
3. Get featured in industry roundups Step 1 – Find popular roundups in your industry/category
Get featured in industry roundups Step 2 – Reach out to them and suggest your content
Get featured in industry roundups
4. Contact people who have shared similar contentListen and pitch in on conversations related to the subject
5. Link to relevant sites/Mention entities when sharing
Link to relevant sites/Mention entities when sharing
6. Use Sniply to leverage the reach of content from more reputed sources
Use Sniply to leverage the reach of content from more reputed sources
Use Sniply to leverage the reach of content from more reputed sources
7. Post on relevant Google+ Communities
8. Post on relevant LinkedIn Groups
Do a Google search for all main keywords related to your content and pick the top 3 – 5 search results in each
9. Contact People Who Have Linked to Similar ContentStep 1 – Search for best competitor content
Use backlink checker tools like https://ahrefs.com/ and https://moz.com/researchtools/ose/ to identify backlinks to competitor content
Contact People Who Have Linked to Similar ContentStep 2 – Find backlinks to this content
Contact People Who Have Linked to Similar ContentStep 3 – Reach out and suggest your content
Contact People Who Have Linked to Similar Content
10. Promote on Content Discovery services – StumbleUpon, Outbrain,
Taboola
Promote on Content Discovery services – StumbleUpon, Outbrain, Taboola
11. Post on relevant Industry Forums
Search for relevant industry forums in your niche
For best results, stick to active forums where conversation is recent
12. Turn content into a ppt/pdf and upload on slideshareWidens your reach by reaching out to a new audience
13. Leverage the reach of Influencers
Leverage the reach of influencers for your blog with www.influencer.in
Analytics
Analytics – Google Search Ranking
Rank 1
Rank 8
Analytics – Organic Impressions & Clicks
Analytics – Growth in organic traffic
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