13 killer tools your startup can't do without

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13 Killer Tools Your Startup Can’t Do Without

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Post on 08-Jan-2017

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Page 1: 13 Killer Tools your Startup can't do without

13 Killer Tools

Your Startup Can’t Do Without

Page 2: 13 Killer Tools your Startup can't do without

Alexa is the ideal foundation to your digital marketing efforts, providing you in-depth insight into website traffic, SEO behaviour, keywords that competitors are targeting, and some of the most crucial online business metrics.

Also, Alexa has its own ranking system known as the ALEXA RANKING – the lower the rank the better is your online performance.

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Don’t JustSatisfy,Delight.

Page 3: 13 Killer Tools your Startup can't do without

Don’t JustSatisfy,Delight.

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Similar to Alexa. One stark difference, however, is that Similar Web, in addition to website analytics, also provides mobile app analytics.

Users can perform competitor analysis, receive detailed insight into SEO, track relevant online metrics and much more.

Page 4: 13 Killer Tools your Startup can't do without

Don’t JustSatisfy,Delight.

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Spyfu focuses specifically on competitor analysis. Enter your competitor’s website URL on Spyfu’s home page and you’ll get a detailed report highlighting your competitor’s domain overview, SEO overview, PPC overview and so on.

This tool helps figure out the keywords that your competition is using, their ad copies as well as landing pages. Do not always rely on free subscriptions. Invest in paid subscriptions and make ad copies that deliver from day one.

Page 5: 13 Killer Tools your Startup can't do without

Don’t JustSatisfy,Delight.

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Cloudcherry’s own CEM tool can be adopted as an online lead generation mechanism on your website through popups. You can capture consumer information on any webpage of yours – for instance, the home page or the pricing page – and this can be leveraged later in many ways, such as for sending newsletters and for other email campaigns.

These question pop-ups can also be used to survey your customers and thereby capture customer sentiment, according to which you can fine-tune your website messaging.

Page 6: 13 Killer Tools your Startup can't do without

Don’t JustSatisfy,Delight.

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Moz is all about getting your SEO to work and the platform lets you in on key metrics such as Page Authority and Domain Authority. At the same time, Moz also tracks backlink growth and keywords.

A pretty cool feature is The Just-Discovered links report which helps users identify recently created links. This report indexes URLs within about 1 hour of being shared on Twitter, as well as the URLs linked from those tweeted pages.

Additionally, it crawls websites for errors, and compares mobile and website ranking to give startups a better understanding of their online marketing efforts.

Page 7: 13 Killer Tools your Startup can't do without

Don’t JustSatisfy,Delight.

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Like the name suggests, Instapage is your instant solution for designing landing pages – the tool stands as an epitome to the word user-friendly. It makes life easier for businesses, especially the ones that are starting from scratch, by having ready-made landing page templates which you can modify based on your use case and your end goal.

It even takes your paid marketing ambitions one level ahead by offering A/B testing, and various other choices such as CRM integration and so on.

Keeping track of landing page performance and frequent changes to it to optimize conversions is a must and a tool like Instapage makes it more efficient.

Page 8: 13 Killer Tools your Startup can't do without

Don’t JustSatisfy,Delight.

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E-mail marketing is fun when you use Mailchimp. Especially given the fact that you can do so much with this tool in the FREE VERSION –creating lists, designing e-mail templates and scheduling campaigns, to name a few things.

For startups with limited resources that are looking to maximize lead generation and ROI from e-mail campaigns, Mailchimp could be your ideal platform. And hey, let’s not forget that it has a pretty flexible API.

Page 9: 13 Killer Tools your Startup can't do without

Don’t JustSatisfy,Delight.

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Google Analytics is a one-stop solution that provides detailed insight on visitor behaviour on your website. It gives you powerful data such as the number of visitors on each page, the demographics of these visitors (where these visitors are from) and further drill down into visitor behaviour.

This includes indicating the number of webpages users have visited, the pages where users are dropping off, the pages where users are converting (signing-up) and so on. You can also check the sources of leads – whether they are through organic, paid ads, or social, etc on Google Analytics.

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Don’t JustSatisfy,Delight.

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Sidekick is a tool that you can use to track open rates and click rates for the emails sent to prospects.

Also, you can time your calls and follow-up emails with these prospects that can help improve sales closure rates.

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Don’t JustSatisfy,Delight.

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Zoho’s CRM platform lets you manage the leads you generate on one single dashboard. On this platform, you can seamlessly track your leads, identify which stage a lead is currently in – whether the lead is active or has gone cold – and also generate reports easily.

Keep in mind, however, that while choosing a CRM you must be able to integrate it with most of the other tools you use.

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Don’t JustSatisfy,Delight.

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Hootsuite is an out-and-out social media management tool that helps you manage all your social media accounts in one place.

It also provides analysis reports with detailed insight into your social media efforts. Using this, you can ascertain, to a great extent, what is working and what isn’t on social platforms.

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Don’t JustSatisfy,Delight.

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It tells you the best time for tweeting by indicating the time intervals when most of your followers are online and also when you get the most exposure while tweeting.

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Don’t JustSatisfy,Delight.

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Analyse your followers and following count and find out in-depth information about your followers. Followerwonk is a very effective research tool when it comes to finding new influencers from your domain to engage with.

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Don’t JustSatisfy,Delight.

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CloudCherry is a Real-Time, Do-It-Yourself, Omni-Channel product that helps you Track, Measure and Improve Customer delight with analytics and actionable insights.