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13 SECRETS FOR A WINNING EVENT PROPOSAL

to walk you through the steps of ensuring your event proposal is a winning one

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#1

At this stage, the budget is usually a starting point. Instead, give 3 different budget options (low, medium, high). This also empowers them to make a decision.

Always give the client the specifics they ask for EXCEPT when it comes to budget

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#2

This causes the client to compare all numbers to this one

Always give the high number first

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#3

Create value without detracting from the original offer.

Add upsells in your proposal

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#4

Highlight new potential forms of revenue for the client such as sponsorships, merchandise, or a new ticketing strategy.

Identify and highlight new forms of revenue

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#5Know your client’s desires, needs and fears. Create attendee personas. Adopt client-focused messaging. Give them details of what you will accomplish and how you will do it. Add your personality. Vanilla doesn’t inspire action.

Nail your event proposal messaging

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#6All images should excite your client about the event or about hiring you. Use people. Don’t just include pictures empty venues and tables. People want to see people. Leave the stock images out. Use your own pictures of your own events. Use high-quality images. Upgrade your equipment and abilities or pay a professional to take them for you but good quality images can be invaluable for your RFPs.

Harness the power of images

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#7Use an in-house designer for a unique design each time or… Pay a freelancer to create a template you can use. Create your own with a PDF creator. Customize a free template.

Don’t skimp on design

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#8The conversion rate is higher for innovative RFPs. Create better impressions. Establish positive brand perceptions. Differentiate your planning business.

Be innovative

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#9Use video and video testimonials. Embrace 3D visuals and venue renderings. Add virtual tours. Use a stunning format.

Make your proposal stand out

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#10

Think of this as a resume for your business. Use cohesive fonts. Check grammar and spelling. Treat it like a paper interview but with flair.

Be professional

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#11

Your client will tell you what they’re looking for. Tailor your proposal to what they’re saying and not saying. Solve the problems they voiced and anticipate the ones they didn’t. Ask how they want to receive the information and give it to them accordingly.

Listen and use what you know about your client

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#12

Use visual examples to draw them in. Tell the story of your guest’s experience.

Spark a vision and tell a story

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#13

Hold an awesome idea back. You can use it later to enhance the event

Leave them wanting more

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that’s all