130609-introduction to crowdfunding vworkshop · crowdfunding is the pooling of funds from the...
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Indiegogo is the trusted, global funding platform
Most Trusted� Since 2008
� Largest global platform
� $ millions disbursed every month
Customer Happiness� Empowering campaign owners through
education & support (24hr response time)
� You keep your money…no matter what!
Global � We’re everywhere (on earth anyway)
� Over 120,000 campaigns , 196 countries and counting…
Equal Opportunity� No waiting, no curation, no favoritism
� All projects are welcome
� Merit-based promotions
Nonprofit Resources� Discount for nonprofits
� Facilitated tax-deductible contribution options
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Crowdfundingis the pooling of funds from the people.
People who are passionate about an idea,
to amplify the reach of their community.
Often, in return for a “perk” … or token of thanks.
Over $100,000 raised
Average contribution: $0.89
Crowdfunding is not new…
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Why now?
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Crowdfunding IS…
Shared enthusiasm!
Crowdfunding IS NOT…
Panhandling
Crowdfunding defined
Crowdfunding is the pooling of funds from people who are passionate about a project or idea, to help bring those ideas to life
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Raise money
Gauge demand
& mitigate risk
Connect with
your audience
Gain visibility
Why Crowdfunding?
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Nonprofit programs
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Movement building
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Small business
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Entrepreneurship
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Entrepreneurship
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International Development
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Why people contribute?
PassionParticipation & PridePerks
Passion
Participation & Pride
Perks
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Preparation = Success
You are responsible for generating interest & momentum for your campaign
Building that initial momentum will provide you with additional exposure
Expect to raise 25-30% of funds from friends & family
Prepare your marketing plan, build virality.
Gogofactor will surface your campaign to the masses
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Thank you!
Tweet at us! #gogolearn