131574552 platina-125cc

Marketing Statuary of Bajaj Platinum 125cc

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click here for freelancing tutoring sitesCHAPTER 1

INTRODUCTION:

Since the beginning of human civilization the needs and wants of non

kind were on the ascendancy. The efforts of non through science and

technology has brought to the notice of the world many new products and

services to satisfy the innumerable wants of human beings. The efforts are

containing even today to create more and more substicated goods and articles

for the sake of comfort and luxury requirements of human beings. As the

population increased the towns and cities grew by many fold. The people are to

another locality with the help of different means of transportation. Which was

evolved over the appears which is the results of scientific research and

development.

The public convey system available is unable to meet the demands of the

public which has promoted industrialists to many aware and market two

wheeler's that can be owned and run by an individual at this convenience and as

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and when require. Thus, today we find in every look and corner of a village

town or city two wheelers used by the people. The increasing depends of the

people on the two wheelers or a mean of transport creates interest in anyone to

undertake a study of the two wheeler's segment of the transport system.

In the light of the two wheeler's significance in the life of a modern man

and woman the project work entitled marketing of "Bajaj Discover DTS -i"

Hagaribommanahalli city with special reference to Sri Sai Bajaj has been

undertaken. This project work is an attempt to highlight the new modes with

scientific

Origination recently introduced to the market by removed automobile gains of

India "Bajaj Auto Ltd".

OBJECTIVES OF THE STUDY

Following are the main objectives of the study

1) To get through insight into the consumer behavior and buying materials.

2) To find the potential market for "Bajaj Discover DTS -i" in

Hagaribommanahalli city

3) To know the consumer attitude towards "Bajaj Discover DTS-i"

4) To determine factors that influence the consumer's buying decisions of

"Bajaj Discover DTS -i"

5) To study the competitive condition’s is existence among different two

wheeler's



6) To provide suitable suggestions for the improvement of marketing

efficiency of "Bajaj Discover DTS -i"

7) To know the problems found by the dealer who is engaged in marketing

of "Bajaj Discover DTS -i"



SCOPE OF THE STUDY

1) To study the retreated to Hagaribommanahalli city.

2) The Scope of the study is to understand the problems of consumer's choice

of two wheeler's

3) The study is intended to know the potential market and the consumer

attitude towards two wheeler's in Hagaribommanahalli City with special

reference to “Bajaj Discover D.T.S.-i”

4) Comparison of marketing strategy by the Bajaj Auto with other firm.

5) Consumer survey can be confined to 50 responds only.

LIMITATION OF THE STUDY

1) The information provided by the company is assured to be authentic.

2) The data and opinion collected are assured to be objective.

3) This study was done through primary and secondary data

4) The information collected through questionnaire and interview is

restricted to 50 responds.

5) Another limitation is time constraint

6) The opinion expressed by the respondents may have personal bios



RESEARCH METHODOLOGY

Responds were selected by using random sampling method, samples

Of 50 respondents are selected for the purpose of the study. The respondents

were selected mainly on the basis of occupation and qualification.

Data is collected through

1) Primary Data

2) Secondary Data

Primary Data:

It is collected through survey technique by forming a systematically

drafted questionnaire. Questionnaire is used as an instrument in Gathering and

collecting the primary data. The questionnaire prepared contains relevant that

are both close ended and open ended.

2) Secondary data:

There data are collected from published sources as magazines,

newspaper's books and also with the help of internet.



Chapter Scheme

Chapter- I: In chapter one that is the present as highlighted the

significance of two wheeler's which promoted to take up this project work

Besides objectives of the study, promoted, scope, limitations, of the study

research methodology to be pursued has been stated.

Chapter- II: In chapter two profile of Bajaj Auto Ltd. Will be deal with in

detail.

Chapter- III: In the third chapter profile of "Bajaj Discover DTS -i" an

attempt will be made highlight its origination, special features of the Bike,

technical specifications and advantages of digital Biking. A comparison of

“Bajaj Discover DTS -i" with splendor + will also to be taken up.

Chapter-IV: In chapter forth establishment, prospectors, management,

capital, organizational structure, human resources and sales analysis of the

dealer namely Sri Sai Bajaj, Hagaribommanahalli will be taken up.

Chapter-V: Chapter fifth concentrates on marketing mix concept

Chapter-VI: Chapter sixth of consumer survey will be under taken with

the help of tables and diagrams.

Chapter-VI: Chapter seventh is deviated it list to suggestion toward by

respondents and concluding remarks will be made.



Chapter 2:

Company profile

The background of Bajaj company:

The Bajaj group is one of the top 10 business concerns in India its foot

point stretcher over a wide range of industries, spanning automobiles 12

wheelers and the three wheelers, lighting iron and home appliances

insurance, travel, and finance.

It was founded in 1926 at a height of India’s movement for independent

from the birth the group has on illustrious history the integrity dedications

resourcefulness and determination today are often traced back of its bitch

during there days of relentless devotion to a common case, Jomanlar

founder of the group was a close confident and discipline of mahatma

Gandhi in fact gandgiji had adopted him as his son. This close relationship

and his deep involvement in the independence movement did not leave

Jamalal Bajaj with much time to spend on his newly launched business

venture.

His son Kamalanayan Bajaj when he was 27 took over the rains of

business in 1942 he to be close to Gandhi and it was only after

independence in 1947 that he was able to give his full attention to the

business. Kamalanayan Bajaj not only consolidated the group but also the

flagship companies has gone up form 72 million to rs.47.18 billion (US $

936 million) its product portfolio has expanded from one to and the brand

has found a global market. He is one of the Indian’s must distinguished

business leaders and internationally respected for his business acumen and

entrepreneurial spirit.



Management profile:

Board of directors

Rahul Bajaj Chairman

Madura Bajaj Vice chairman and whole time

director

Rajiv Bajaj Executive director

Sanjiv Bajaj Executive director

D.D.S. Mehta Whole time director

Kantikumar R.Podar Director

Shekar Bajaj Director

D.J Bajaj Roa Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman kirloskar Director

Naresh Chandra Director

Nonoo panmai Director

Manish Kejriwal Director

P. Murari Director

Niraj Bajaj Director

Committees of the board:-

Audit committee

S.H. Khan Chairman

D.J. Balaji Roa Chairman

J.N. Godrej Chairman

Naresh Chandra Chairman

Nonoo pamnani Chairman



SHARE HOLDER’S AND INVESTORS GRIEVANCE COMMITTEE:

D.J. Balaji roa Chairman

J.N. Godrej Chairman


S.H. Khan Chairman

Remuneration committee:

D.J. Balaji roa Chairman

S.H. Khan Chairman


Auditors Dalal and shah

Charted accountants

International accounts K P M G

Cost auditors A.R. Raman cost central bank of

IndiaCentral bank of India

State bank of India

Citibank N4

Standard charted

Grinloys bank

Bank of America



Registered under the Indian companies act vii of 1913:

Registered office workers Akrudi Pune 411035

Workers Akrudi Pune 411035

Bajaj nagar

Bajaj Nagar , waluj Aurangabad

Chaka industrial Area, Ch=kan

Pune-411501Bajaj Auto Ltd

Type Public

Founded 1945

Headquarters Pune, India

Key people

Rahul Bajaj

(Chairman), Rajiv Bajaj

(Managing Director)

Revenue

▲ Rs. 81,063 billion

(2005) or USD 1.32

billion

Net income ▲ Rs. 11,016 billion

Employees 10,250 (2006-07)

Website www.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and

the world's 4th largest two- and three-wheeler maker[citation needed]. It is based in

Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune),Waluj (near


http://en.wikipedia.org/wiki/Maharashtra

http://en.wikipedia.org/wiki/Pune

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http://en.wikipedia.org/wiki/Automobile

http://en.wikipedia.org/wiki/India

http://www.bajajauto.com/

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http://en.wikipedia.org/wiki/Employment

http://en.wikipedia.org/wiki/Rs

http://en.wikipedia.org/wiki/Net_income

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http://en.wikipedia.org/wiki/USD

http://en.wikipedia.org/wiki/Rs

http://en.wikipedia.org/wiki/Revenue

http://en.wikipedia.org/w/index.php?title=Rajiv_Bajaj&action=edit&redlink=1

http://en.wikipedia.org/wiki/Rahul_Bajaj

http://en.wikipedia.org/wiki/India

http://en.wikipedia.org/wiki/Pune

http://en.wikipedia.org/wiki/Public_company

http://en.wikipedia.org/wiki/Category:Types_of_companies

http://en.wikipedia.org/wiki/Image:Logo_bajaj.gif

http://en.wikipedia.org/wiki/Image:Flag_of_India.svg

http://en.wikipedia.org/wiki/Image:Flag_of_India.svg


Aurangabad) and Pantnagar in Uttaranchal. Bajaj Auto makes and exports

motorscooters, motorcycles and the auto rickshaw.

The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946 [1].

Over the last decade, the company has successfully changed its image from a

scooter manufacturer to a two wheeler manufacturer. Its product range

encompasses Scooterettes, Scooters and Motorcycles. Its real growth in

numbers has come in the last four years after successful introduction of a few

models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5 billion[

Company's history

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj

Trading Corporation Private Limited. It started off by selling imported two- and

three-wheelers in India. In 1959, it obtained license from the Government of

India to manufacture two- and three-wheelers and it went public in 1960. In

1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell

100,000 vehicles in a single financial year. In 1985, it started producing at

Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles

in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced

and sold 1 million vehicles in a year.

Year Milestones

1989 START OF BAJAJ MOTORS LTD.

1995 ESTABLISHMENT OF CURRENTLOCATION BAJAJ MOTORS LTD.

1998 INTRODUCTION OF FLEXIBLE MANUFACTURING CONCEPT

2000 ESTABLISHMENT OF MICROTEK FORGINGS AS BACKWARD INTEGRATION (IMPORT SUBSTITUTE)

2004 STARTED EXPORT ACTIVITIES

2005 INTEGRATED MANAGEMENT SYSTEM CERTIFICATION OF BML,


http://en.wikipedia.org/wiki/1995


http://en.wikipedia.org/wiki/Aurangabad_District%2C_Maharashtra





http://en.wikipedia.org/wiki/Government_of_India

http://en.wikipedia.org/wiki/Government_of_India



http://en.wikipedia.org/wiki/Rahul_Bajaj

http://en.wikipedia.org/wiki/Bajaj_Auto#cite_note-0


http://en.wikipedia.org/wiki/Forbes_Global_2000

http://en.wikipedia.org/wiki/Auto_rickshaw

http://en.wikipedia.org/wiki/Motorcycles

http://en.wikipedia.org/wiki/Motorscooters


FROM TUV, GERMANY

2006 ESTABLISHMENT OF FERROUS CASTING, AS BACKWARD INTEGRATION, BY APRIL-2006.

2007IMS CERTIFICATION FOR MICROTEK FORGING RECEIVED.ESTABLISHED ALUMINUM FORGING.PLANT AT PANTNAGAR .

2010 PLANT AT HARIDWAR FOR HHML.

2011 NEW DEDICATED EXPORT LINE FOR MACHINING IN MANESAR.

2012 NEW PLANT AT BAWAL FOR FORGING.

Products

Some of the models that Bajaj makes (or has made including prototypes) are:

Scooters

Bajaj Kristal DTSi

Cars

Bajaj Lite concept

Motorcycles

Bajaj CT 100

Bajaj Discover

Bajaj Discover 110cc

Bajaj Discover DTS-i 125cc

Bajaj XCD 125 DTS-Si

Bajaj Discover DTS-i 135cc

Bajaj Pulsar 150 DTSi



Bajaj Pulsar 220 DTS-Fi

Bajaj Avenger


http://en.wikipedia.org/wiki/Bajaj_Avenger

http://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fi

http://en.wikipedia.org/wiki/Bajaj_Pulsar



http://en.wikipedia.org/wiki/Bajaj_Discover

http://en.wikipedia.org/wiki/Bajaj_XCD



http://en.wikipedia.org/wiki/Bajaj_Platina

http://en.wikipedia.org/wiki/Bajaj_CT_100

http://en.wikipedia.org/wiki/Bajaj_Lite

http://en.wikipedia.org/w/index.php?title=Bajaj_Kristal_DTSi&action=edit&redlink=1


Upcoming Models

Bajaj Blade

Bajaj Sonic

BaJaJ Pulsar 300

Bajaj Discover 150

Bajaj XCD 125 sprint

Discontinued Models

Bajaj Sunny

Bajaj Chetak

Bajaj Cub

Bajaj Super

Bajaj Saffire

Bajaj Wave

Bajaj Legend

Bajaj Bravo

Kawasaki Eliminator

Bajaj Kawasaki Wind 125

Bajaj Kawasaki 4s Champion

Bajaj Kawasaki KB 100 RTZ

Bajaj Boxer

Bajaj Caliber

Bajaj Wind


http://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_KB_100_RTZ&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_4s_Champion&action=edit&redlink=1

http://en.wikipedia.org/wiki/Bajaj_Kawasaki_Wind_125

http://en.wikipedia.org/wiki/Kawasaki_Eliminator

http://en.wikipedia.org/w/index.php?title=Bajaj_Bravo&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edit&redlink=1

http://en.wikipedia.org/wiki/Bajaj_Wave

http://en.wikipedia.org/wiki/Bajaj_Saffire

http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edit&redlink=1

http://en.wikipedia.org/wiki/Bajaj_Chetak

http://en.wikipedia.org/wiki/Bajaj_Sunny

http://en.wikipedia.org/wiki/Bajaj_XCD_125_sprint

http://en.wikipedia.org/w/index.php?title=Bajaj_Discover_150&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=BaJaJ_Pulsar_300&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Bajaj_Sonic&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Bajaj_Blade&action=edit&redlink=1


Spinoffs and acquisitions

It has been reported that Bajaj is headed for a de-merger into two separate

companies: Bajaj Auto and Bajaj Finance. It is expected that the sum of the

parts created will be worth more that the current whole, as was the case in the

de-merger of Reliance Industries. [

In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG

(holding company of KTM Sportmotocycles AG). The two companies have

signed a cooperation deal, by which KTM will provide the know-how for joint

development of the water-cooled 4 stroke 125 and 250 cc engines, and Bajaj

will take over the distribution of KTM products in India and some other

Southeast Asian nations.. Bajaj Auto said it is open to take a majority stake in

KTM and is also looking at other takeover opportunities. On the 8th of January

2008, Managing Director Rajiv Bajaj confirmed the collaboration and

announced Bajaj Auto's intention to gradually increase their stake in KTM to

25%.

References

1. The Forbes 2000 by Country

2. S. Kalyana Ramanthan. "Why Two Bajajs Are Better Than One",

Businessworld. Retrieved on 2007-07-22.

3. "Bajaj Auto takes 14.5% stake in KTM Sports", business-standard.com,

November 5, 2007. Retrieved on 2007-12-03.

4. Rina Chandran. "Bajaj to develop bikes with partner KTM", Reuters

India, January 10, 2008. Retrieved on 2007-01-11.

Company Branches of Bajaj auto Ltd.:

Bajaj auto is the flagship company of the Bajaj group companies. The

group comprises of 27 companies and was founded in the year 1926. The


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http://en.wikipedia.org/wiki/July_22


http://en.wikipedia.org/wiki/Businessworld

http://www.businessworld.in/content/view/466/516/

http://www.forbes.com/lists/2006/18/06f2000_The-Forbes-2000_Counrty_5.html

http://en.wikipedia.org/wiki/KTM

http://en.wikipedia.org/wiki/Reliance_Industries


Bajaj group mainly deals with Bajaj auto ltd. Two and three wheeler’s

Maharashtra Scooters, finance steels, sugar, alcohols, Electrical, lamps,

travelling, consumer care in insurance like general insurance and life

insurance.

Sales Performance

Rs. In MillionQ2

2011-12Q2

2010-11H1

2009-10H1

2008-09Full year2007-08

Sales and income and window power

24,360 18,669 46,386 35,041 76,679

Total turnover 1424 1,362 2370 2,290 4,385

Gross profit after interest

__ __ __ __ __

Before depreciation and taxation

5,056 4518 9.613 8.020 17944

Profit before taxation

4.439 4.028 8.399 7.068 15.807

Profit before taxation

1.250 1120 250 2.070 4791

Profit after tax 3189 2.0908 5849 4.998 11.061

Earning, purchase for the period.

31.4 28.6 57.7 49.2 111.0

Segment and Brands



Products Brands

Motorcycles 4S 4S Champion Bajaj Avenger

Bajaj CT 100 Bajaj Discover Bajaj Discover

Bajaj Pulsar Bajaj Pulsar DTSi Bajaj Sonic

Bajaj Wind 125 Bajaj XCD 125 Boxer

Caliber Caliber115 Kawasaki Bajaj Eliminator

KB RTZ KB100 KB125

Scooters Bajaj Chetak Bajaj Kristal Dtsi Bajaj Wave

Awards & Accolades

2007-08

Product Award Award Body

Chakan Plant Super Platinum Award for Manufacturing Excellence

Frost and Sullivan

Chakan & Waluj Plants

Audit Passed for TPM Excellence Award Category I

TPM

General Bikemaker of the Year Overdrive Awards 07

Pulsar DTS-Fi Bike of the year CNBC-TV18 Autocar Auto Awards

Discover 100cc Bike of the Year NDTV Profit Bike India

General Bike Manufacturer of the Year 2007 NDTV Profit Bike India


http://www.surfindia.com/automobile/bajaj-wave.html

http://www.surfindia.com/automobile/bajaj-kristal-dtsi.html

http://www.surfindia.com/automobile/bajaj-chetak.html

http://www.surfindia.com/automobile/bajaj-xcd-125.html

http://www.surfindia.com/automobile/bajaj-sonic.html

http://www.surfindia.com/automobile/bajaj-pulsar-dtsi.html

http://www.surfindia.com/automobile/bajaj-pulsar.html

http://www.surfindia.com/automobile/bajaj-platina.html

http://www.surfindia.com/automobile/bajaj-discover.html

http://www.surfindia.com/automobile/bajaj-avenger.html


2008-09


General Best Two-wheeler Company NDTV Profit Business Leadership Awards

Pulsar Ranked First in 'TOP 30 AUTOMOBILE BRANDS OF INDIA'

4Ps Power Brand Awards

Bajaj Auto, Waluj First prize for category "Productivity Thru Quality"

IMTMA-SIEMENS Productivity Championship Award 2007

Mr. Rajiv Bajaj Rashtrabhusan Award FIE (Fuel Instruments and Engineering)

Mr. Rahul Bajaj Lakshya Business Visionary Award

NITIE

Bajaj Discover 135 DTS-i

Highest customer satisfaction in Upper Executive Mc Segment

TNS Voice of Customer Awards

XCD 125 DTS-Si Bike of the Year 2008 CNBC-TV18 Autocar Auto Awards

XCD 125 DTS-Si Award for motorcyle upto 125cc - 2008

NDTV Profit Car India and Bike India Awards

XCD 125 DTS-Si Bike of the Year 2008 Business Standard Motoring

Pulsar 220 DTS-Fi Bike of the Year 2008 Overdrive

Pulsar 220 DTS-Fi Bike of the Year 2008 NDTV Profit Car India and Bike India Awards

Rural Financing Customer Responsive Business Practice

Avaya Global Connect-Economic Times

HR HR Initiative of the Year Automonitor

General Bike Manufacturer of the Year 2007

Automonitor

Pulsar 220 DTS-Fi IMOTY Award-Indian Motorcycle of the Year

All Auto Mags-Overdrive, AutoCar, BS, Bike Top Gear



2009-10


Kawasaki Ninja Bike of the Year IMOTY

Pulsar 135LS Bike of the Year ET NOW - ZigWheels

Discover DTS-Si 100cc Bike of the Year ET NOW - ZigWheels

Pulsar 135LS 150cc Bike of the Year ET NOW - ZigWheels

Kawasaki Ninja 250cc Bike of the Year ET NOW - ZigWheels

Pulsar 135LS 4-V Technology of the Year ET NOW - ZigWheels

Discover DTS-Si Most Value for Money-Bike of the Year

ET NOW - ZigWheels

Kawasaki Ninja Motorcycle of the Year - Bike upto 250 cc

NDTV Profit - Car & Bike

Bajaj Discover DTS-Si Motorcycle of the Year - Bike upto 125 cc


Kawasaki Ninja Two Wheeler of the Year NDTV Profit - Car & Bike

Bajaj Discover And Pulsar

Best Integrated Campaign - Two wheelers


Kawasaki Ninja Bike of the Year CNBC - Overdrive

Bajaj Discover Best StoryBoard Commercial CNBC - Overdrive

Pulsar135LS Bike of the Year 2010 UTV Bloomberg-AutoCar

Pulsar135LS Viewer's Choice of the Year UTV Bloomberg-AutoCar

Bajaj Discover Best TV Commercial Auto India

Kawasaki Ninja Bike of the Year 2010 BS Motoring

Bajaj Auto Best Advertising Auto India

Pulsar Silver Effie for PulsarMania Ad Effie

Bajaj Auto Most Trusted Brands - Auto Two Wheeler

Brand Equity



Bajaj Auto Most Popular Two Wheelers Amongst Youth

Global Youth Marketing Forum 2010

Bajaj Auto Chakan Plant - Super Platinum for Manufacturing Excellence

ET - Frost & Sullivan

Bajaj Auto Waluj Plant -Best-In-Class Manufacturing Leadership Award - 2Wheeler

Stars of the Industry Group

2010-11


Bajaj Pulsar 135 LS Bike of the Year 2010 BBC - TopGear

Bajaj Pulsar Hall of Pride Awards CNBC - Overdrive

Bajaj Pulsar 135 LS Bike of the Year Bike India

Bajaj Pulsar 135 LS Bike India upto 150 cc Bike India

Bajaj Avenger 220 2011 Mc of the year upto 250cc NDTV Car & Bike Awards

Bajaj Pulsar 135 LS "Golden Steering Wheel" for Executive Motorcycle

Auto Build

Discover 150 DTS-I Best Value for Money Vehicle of the Year

ET ZigWheels



PLATINA 125 PROFILEWe still think about why the Discover 125 was ever stopped? After all it

was the largest selling 125cc motorcycle in the country. After the Discover era,

Bajaj rolled out XCD in its place and soon replaced it with Platina. And now

comes retuned Platina 125 replacing the engine. Four different bikes inside 4

years. Clear indication of things not going that smoothly for Bajaj in this

segment?

The Platina series was developed on the Bajaj Wind 125 base with the CT100

engine and has been much popular after its launch in April 2006. At a catchy

price tag of Rs 36000, Bajaj sold 5,00,000 units in first eight months. The 125cc

version was launched in Sept 2008 with sales of more than 30,000 units per

month. And the new Platina 125 is expected to carry on the baton from here.

The Bike: The natural air cooled 124.6ccc engine is capable of giving you

8.5ps of power. It has a 5 speed gearbox (all down). It features a longer

wheelbase and wider rear tyre than its 100cc version. The bike has a 0.5litre

larger reserve capacity which doesn’t matter much because the fuel tanks


http://bikeadvice.in/bajaj-discover-dtssi-ownership-review/


capacity is still kept same at 13litres.However Platina 1265 weighs 3kgs lighter

than its old version. Bright headlamps, Ride control switch along with a 12 V

5Ah Maintenance free battery are sure to give you some peace of mind. The

ride control switch helps the rider to ride in ‘Fuel Economy zone’ which is also

indicated in the fuel gauge meter. Besides that a low fuel indicator is also

provided. We didn’t doubt its claimed top speed of 95kmph but we did try to

find out its efficiency and were pretty satisfied with its mileage. It returned

about 65kmpl in aggressive city riding conditions.

There’s a good chance for that figure to improve if you ride it more sensibly.

Performance: Not living upto anywhere living to expectations we had, Sadly

Platina 125 is pretty much disappointing in this segment. There’s only a

marginal increase in power from its older version or we say there’s a good

chance that you would mistake this vehicle to be a 100cc one. The bike doesn’t

feels planted at high speeds(70-80kmph) and further more you will have to

settle with its ‘dull’ cornering abilities thanks to its not so good ‘Birla

Roadmax’ tyres which can leave you craving for more grip on road. It has an

upright seating position in line with other commuter bikes. Moreover unlike its

1000cc version it doesn’t succeed in giving you a plush ride without sacrificing

its handling. Another thing we noticed while test riding it was it looks plain and

too much stressful riding it without Disc brakes. Platina 125 misses Disc brakes

badly. There are no trip meters or tachometers on this bike. A deliberate attempt

to keep its cost minimized. But it even with all those, it serves well the purpose

of being a commuter bike. It has wide seats and is equipped with 125mm

telescopic front and SNS (spring and spring) rear suspension. Handling is not

that good when compared with other 125cc bikes. An electric start option is a

great relief. Other prominent feature of this bike includes Anti friction bushes in

front fork which improves suspension life and an auto choke.

Technology At A Glance



1) Ride Control switch: This features has been specifically introduced to

enable the rider to have a non distracting/non intrusive indication of an

impending change between Economy zone cruising and Power zone cruising.

It indicates optimum throttle opening for best mileage.

2) Ex-haus TEC: World’s first, the ex-haus TEC (tec expands to torque

expansion chamber) improves engine torque at low rpm and is optimized to get

maximum performance from engine.

3) SNS Suspension: The spring ‘n’ spring suspension ensures a comfortable

ride every time you test it. The SNS rear suspension with longest travel in its

class of 100mm, Bajaj used it on several other bikes as well like the

DISCOVER 125

Specifications of Bajaj Platina 125:

Tyre – 124.6cc Naturaal air cooled, park Ignition engine

Max power – 8.5ps

Transmission – 5speed gearbox(all down)

Suspension Front – Telescopic type,125mm

Rear – SNS(Sping and Spring), 100mm

Brakes (front and rear)- 100mm Drum

Tyres Front- 2.75 * 17

Rear- 3.00 * 17

Fuel Tank – 10 Litres

Reserve – 2.5 Litres

Wheelbase – 1275mm

Width – 770mm

Saddle Height – 785mm

Ground Clearance – 160mm

Kerb weight – 110kg

Top Speed – 95kmph

Manufacturers Warranty- 2 years, 30000kms



Price – Rs 41,331 (On road, gurgaon, Haryana)

Styling: Premium rugged looks, Contemporary graphics and stylish alloy

wheels are the main highlights of Platina 125’s looks. The Platina 100 when

first launched in platinum silver color with silver chrome graphics was a huge

hit. But here all black styling replaces this theme. Black grab rails, matt finished

black silencer with chrome finished foot rest looks good on this bike. The only

disappointing thing we noticed was that bike had given away its clear lens

indicators and opted for orange ones. Also a new simpler looking fuel lid

replaces old but somewhat more stylish fuel lid.

We were quick to enquire this only to get a disappointing answer that now even

the Platina 100 would have same changes. Pretty Strange? Apart from that

every other detail remains untouched. Even the speedometers and fuel gauge

are the same ones. It would have been much more sensible if Bajaj would have

striked some similarity between these two variants.

BikeAdvice Verdict: Honestly speaking, Bajaj Platina 125 doesn’t really live

upto the Bajaj image. Although new and pretty descent one to ride, the bike



needs to undergo several more up gradations before it can really compete with

any of the other bikes in the market. Many other 125cc bikes can give you

better mileage and with better styling. It’s definitely not recommended for long

drives as alloy wheels are of medium quality and drum brakes work pathetic.

Sometimes the bike would not start in spite of repeated kicking. But the only

good thing about it is its price. Priced at just Rs 41,331 on road against Rs

39,399 (Platina 100) it is aimed at 100cc segment buyers who may look for

cheap upgrade to 125cc.Infact its even cheaper than Hero honda splendor

motorycle.

While looking competition wise, the bike is expected to take on the like of

Super Splendor and Suzuki Zeus. Go for it only if you are a Platina fan or for

that matter a Bajaj fan. And more surprisingly the much awaited Platina LPG

version seems to be stuck in the garage (like the Sonic) for a long time. Bajaj

had already completed its test runs in cities like Ahemdabad and Sangli long

time back. But if it comes on road, it will be a boon for many customers who

would prefer more value for money bike. While it was still being tested, it had a

5Litre gas tank along with a 10 Litre petrol tank. Also there would be 20% drop

in power delivery while it would incur 35-40% less running cost. With rising

crude prices, the commercial success of such a bike is anybody’s guess. But we

still would have to wait for some time as Bajaj is believed to be sourcing some

of the components for the LPG kits from Italian suppliers, is negotiating with

the vendors to rationalise costs. Moreover there aren’t enough LPG pumps

across the country as of now.

1.1

1.2 Bajaj Platina 125 all colours

The newly launched Bajaj Platina 125cc is available in four stunning

shades. The different shades are Long Beach Blue, cocktail red,slate grey,black

maroon.Fuel tank, side panels and rear side panels with red, green, and blue

decals.



Bajaj Platina 125 100cc is available in black chrome, black with maroon decals,

slate grey,

1.3 Bajaj Platina 125 Overview

1.3.1 Bajaj Platina 125 Mileage, Average and Fuel Economy

The company has fitted the bike with a new technology that help to choose

economy zone which results in more fuel economy. Less weight of the new

model helps to get good mileage as well. The bike is expected to deliver around

70 to 80 kmpl of mileage .Bajaj Platina 125 125 is packed with a 4 stroke,

natural air cooled, spark ignition engine with a smart displacement of 124. 5 PS

of maximum power at 7,000 rpm and generates 10 Nm of top torque at 4,000

rpm. The system is called Ride Control Switch.

1.3.2 Bajaj Platina 125 Pick up

Bajaj Platina 125 125 comes loaded with a 124.6 cc refreshed engine. The new

mill of the bike is capable of developing a top power of 8.5 PS at 7,000 rpm and

10 Nm of peak torque at 4,000 rpm. The new engine is claimed to produce more

power and pick-up. The power is used in efficient way by five-speed

transmission. At this point of time, it is expected that the bike will mark 0-60

kmpl sprint in just 8.1 seconds. It can reach to a top speed of 95 km/h.

1.3.3 Bajaj Platina 125 Colors

The newly launched Bajaj Platina 125 125cc is available in four stunning

shades. The different shades are Long Beach Blue, cocktail red,slate grey,black

maroon.Fuel tank, side panels and rear side panels with red, green, and blue

decals.



Bajaj Platina 125 100cc is available in black chrome, black with maroon

decals, slate grey, silver, cocktail red and long beach blue body colour.

1.3.4 Bajaj Platina 125 Looks

The rear suspension is having orange colour in both variants. Thanks to

its new graphics and colour options. The mask is also wrapped in body colour

and stripes. On the other hand, the Bajaj Platina 125 100cc looks somewhat

very similar to its big brother-Bajaj Platina 125 125cc. A black tinted

windshield is added at the top of the halogen headlamp cluster. The new Bajaj

Platina 125 125 looks more sporty and eye-catching than its previous version.

The turn indicators are flexible which don\'t shear off under light impact.

You can see some difference in colour scheme at different parts. Like the

brake liver, kick lever, rear grab rail, wheel spokes, front fork and leg guard are

in chrome and silver finish. All black treatment by the designers of the

company enhance the macho look of the machine. The silencer in both bikes are

in black but the base variant has got long heat shield while the top-end variant

comes with compact one. Graphical work is there on mask, fuel tank, side

panels and rear side panels. Whereas chrome finish muffler\'s heat shield, front

fork and kick lever add to the class. The instrument cluster comes in analogue

mode which is comprised of fuel gauge and speedometer.

1.3.5 How comfortable is Bajaj Platina 125

Advanced suspension system is given for better riding experience. Pass switch

and Ride Control Switch are fitted for driver. Rear grab rail is fitted for

pillion\'s comfort. The bike is provided with foot pegs and foot rest for more

comfy seating. As far as comfort in Bajaj Platina 125 is concerned, the new

bike is already proved to be comfy for driver and pillion. The seat of the bike is

wider, longer and comfortable. Kick start option also help in many ways. Driver



and a pillion can sit on it with ease. Rear grab rail also helps to ensure safety of

pillion.

1.3.6 Bajaj Platina 125 Tyres

Bajaj Platina 125 125 is fitted with 17 inch alloy wheels. The wheels are in

black colour which add sporty look of the baby. However, theBajaj Platina

125 100cc has got chrome finish spokes. The tyre size is 2.75 (front) and 3.00

(rear). The wheels comes in stylish five spokes.

1.3.7 Engine of Bajaj Platina 125

The Bajaj Platina 125 125 has got a refreshed engine that is claimed more

powerful and efficient. The engine type is 4 stroke, natural air cooled, spark

ignition with a displacement of 124.6cc. The powerplant of the machine is

capable to pump out 8.5 PS of top power at 7,000 rpm and belts out a maximum

torque of 10 Nm at 4,000 rpm. It is comprised of five-speed transmission

instead of 4 speed. The company has provided the bike with a new system that

is Rider Control Switch. The switch is positioned at handlebar. It helps to ride

the bike in fuel economy zone.

1.3.8 On Road Control and handling of Bajaj Platina 125 The bike is equipped

with a large number of advanced technologies and features. The bike can be

controlled easily with the help of drum brakes. Advanced suspensions help in

handling too. Large wheelbase and tyres also ensure stability on road thereby

promise no skidding. Bright halogen headlamp ensure better visibility in night.

1.3.9

1.3.10Riding Experience - Suspension of Bajaj Platina 125

The new bike from Bajaj's stable is provided with latest suspensions. The front

fork is hydraulic telescopic type (wheel travel 125mm) and rear one is



telescopic SNS type fork (wheel travel 100mm). These types of the forks are

smart enough to add comfort for driver and passenger.

1.3.11Bajaj Platina 125 Pros

Smart engine, smooth gearbox.

1.3.12Bajaj Platina 125 Cons

not a major difference in appearance, higher maintenance.

CHAPTER 4

Dealer profile:-History of dealer.

A Sri Sai motor is the authorized dealer of Bajaj ltd. In hagaribommanahalli

city. The firm came into existence due to the efforts of Sri Vinod Sri Sai and

Ramesh Sri Sai since 2 years.

The firm Sri Sai motors is individual firm which came into being September

2006 the firm is exclusive show room which is situated in P.B. road near to

Marwadi temple in hagaribommanahalli under the name of the “Sri Sai Bajaj”.

The show room is a spacious one which provides for the exhibition and

stocking motors serving is also rendered for the benefit of customers.

Objectives of the firm.

The following are the objectives of the firm.

1. The market the various products coming form the house of Bajaj Motors

Ltd. In hagaribommanahalli city.

2. To achieve improved sales of Bajaj bikes year after year.



3. To provide satisfaction to the customers by offering products of Bajaj

Motors in concise of like and taste of the customers.

4. To render different of sales service to the satisfaction of customers.

5. To gain customer royalty.

6. To earn reasonable Project.

Human resources:-

The company has sufficient number of staff and workers in the show room and

services centre to render services to the customers.



Staff pattern:-

Directors:-

1. Sri Basappa

2. Sadik Sab.

Sales executives:-

Mallikarjun

Praveen

Javeed

Santhosh

Vinay

AREA COVERED:-

The dealer firm is authorized by Bajaj and marketing its products in

Hagaribommanahalli districts as there on no authorized dealers in these

districts.

Objectives of the dealer:-

To promote and sell the Honda vehicles.

To create good will for the firm.

To provide good service to the customers.

To make customer satisfied after the vehicle purchase.

Service provided by the dealer to the customer:-

The dealer provides a reminder call for its customer. The customer whose free

service is there has to come with in the due date mentioned in the owner manual



according to the rules a the company for that purpose the dealer provides three

times reminder call for its customer for free service.

Further the dealer also provided and opportunity to keep the good relationship

with customer by making an enquiry over the phone regarding the service they

have got in the service station.

If there is any problem in the vehicle the customer has to come to service

station and get the vehicle serviced properly.

Along with them there are nearly 10-15 workers in the center who are

provided with a good salary and other allowances.

Sales analysis of Sri Sai Bajaj

Year of 2011-12 Number of vehicles sold

September 315

October 458

November 568

December 535

January 598

February 618

Sales performance.

The sales performance of a business is basic function particularly in a

commercial concern. The volume and the value of the sales and the consequent

margin of profit ultimately give the size of your business its pattern of

organization the financial and person’s problems.

The sales management in the items applied to the process of distribution the

goods from the produce to the ultimate user of consumer. It covers selling

advertising and sales promotion and risk taking, one of the effective ways to



improve in sales or in way are of your life for that matter, is to model the

behavior of what people who are already successful doing it are doing.

How to improve sales performance.

Prospecting

Successful people spend 45% of their time in prospecting activities that’s right,

45% cold calling networking researching new companies and people to speak to

is the single biggest area of time spent in sales activity. The lesson here is that

even once you are achieved a certain level of success in sale. You can’t

prospecting consistent prospecting is one of the most important things you can

do to get and to stay successful.

Presenting

20% of the sales people spend time in front of prospectus understanding

what the prospectus does and presenting solutions as to how their product or

service can help the prospect.

Product knowledge

Another 20% of time is spent on activities and skills related to product

knowledge and product malleability there is an important distinction between

product knowledge and product malleability. Product knowledge means

understanding the technical side of what your product or service does or how is

works. For example if you were selling silver products, product knowledge

means that have basic knowledge that you have a basic understanding of how to

use of silver in different products product malleability, on the other hand takes

product knowledge to much higher level in the real of product malleability, you

spend time studying the real world. Application and uses of your products or

service. It means understanding how your product can be adopted and use a in a

variety of situation that may not always be immediately obvious to the prospect.

Personnel and professional development



Successful people spend 15% of their time honing their skills through

classes, workshops, books, tapes, meeting with mentors and any other things

that will them improve.

2.3 Evaluation of sales performance

There are three reasons to evaluate or appraise the performance of sales

people.

They are:-

1. To measure performance against planned sales and marketing objectives.

2. To distribute rewards for performance.

3. To guide the development of sales force.

Target for sales performance are set and they act as criteria for comparison with

the actual accomplishment sales quotas, expense control, personnel

development objectives are the casual target for the purpose of evaluation. It is

essential that are evaluation should be forward looking and aims at future and

improved performance.

Performance evaluation should be done periodically and promotion, pay

rise ,rewards should be offered to the deserving sales people forward looking to

positive evaluating and control enable salesman to severe self advancement or

developments.

2.4 Effective sales performance measures.

Sales man’s performance can be measured by number of factors, such as to

ability to sell a satisfactory volume ability to sell at profit, ability to sell at a low

cost ability to plan and organize his time and efforts ability to plan and organize

his time and efforts, knowledge of products policies customers and competition

ability to attract and hold customers etc.



CHAPTER – 5

MARKETING STRATEGY

Marketing is a comprehensive term, which includes human activity

directed towards satisfying needs and wants once the need is identified, the

product or service is produced, stored, promoted, transported, the terms of

exchange negotiated, price fixed and service assured. All these human activities

will constitute marketing.

The marketing mix refers to the maximum efforts. The combination, the

designing and the integration of the elements, of, marketing into a program of

mix which on the basis of appraisal of the market forces will best achieve the

objectives of an enterprise.

The effective marketing mix is determined by the firm’s management.

The fundamental determinant of companies success is the caliber of its

management. Management may be defined as the process of planning,

organizing, directing, and evaluating the efforts of a group of people towards a

common goal.

MARKETING MIX



It is an important tool used by marketing to design the process of

marketing in an organization. It is a plan designed to analyses the marketing

problems. The concept of marketing is useful in designing a market one

strategy to meet the uncontrollable or to nullify there effects.

The marketing deals with the 4 important elements of marketing mix i.e.,

(4P's).

1. Product Mix

2. Place Mix

3. Price Mix

4. Promotion Mix

NEW PRODUCT DEVELOPMENT

The company has adopted the following steps in developing this new

product.

A new product is the culmination of a process, a series of steps beginning

with generation of ideas and proceeding to the commercialization of full scale

marketing of the product. It is the general process that conceives, develops and

brings to the market the new product. There are six logical steps in this creative

process of new product development Viz.

1. Idea Generation:



The most keenly watched segment of the booming bike market in India

has to be the premium performance segment which very many bike

manufactures have always lusted after and debated about getting into. However

the cold hand of reality has made many shun it. Some have been brave but

haven't done a proper focused job & the results obviously didn't do either the

manufacture or the performance segment any good because it threw up wrong

reasons for the segment not doing as well as it should have.

That the India bike user had got used to power outputs of around 12bhp and

was looking for more was becoming more apparent by the week and along with

performance he was also demanding the latest trendy styles and detailing while

crucially, relegating full efficiency not out of his orbit-lower down in this

priorities behind his bike buying decision.

Then there was the matter of style and biking being most exciting

segment, every Indian bike failed to deliver, until Hero Honda tried to stir

things up in the lions with its CBZ. This bike truly was a major departure from

the standard Indian spec but it had staying with problems of different kind.

So you can see why no Indian motor cycle manufactures. TVS-Suzuki

included dared to go in for a machine, which embodied the three hiking

highlights it was expounded on in the introduction of this feature.

Then along come Bajaj Auto & gives as sheer heart-attack in the most

delightful way possible with a brace of performance machines, which have in

one, fell stroke completely taken Indian hiking to an altogether new plane.



2. Screening:

Screening is the 2nd stage of product development that eliminates the

greatest number of ideas from further consideration. It is the critical part of the

development activity. That is, even though the concept may be considered very

marketable, it may be viewed as inappropriate for a firm that is lacking specific

resources needed to produce and market it successfully.

Business analysis:

The 3rd major step in the new product development is that of business analysis.

It is an in depth study of the estimated economic feasibility of new product

ideas. It is an attempt to predict the economic the economic consequences of

the product for the company as a whole, it is assessing the profitability of a new

product idea that helps management in deciding whether to introduce the new

product, continue the development and the evaluation further or to drop the

idea. It is the evaluation of the product idea in-depth to determine its financial

competitive manufacturing and marketing viability in an

accepted business environment.

Steps in business analysis:

The three major steps are



a) Demand analysis

b) Cost analysis

c) Profitability analysis

3. Product development:

During the development stage- The product idea is converted into the

tangible physical! Product. This involves the design and formulation of the

product and development of a technically, and commercially viable method of

manufacture. Product development is a scientific and engineering task leading

to the design and building of prototype working models on one hand and

functional testing on the other.

Bajaj Discover is a 100 CC Motorcycle built by Bajaj Auto. It debuted in 2006.

Bajaj Discover is the latest 100cc bike from Bajaj Auto to take on TVS Star

City. The cheaper version will come for Rs 34,500, while the higher version of

Bajaj Discover will cost Rs 36,000 (ex-showroom prices, Delhi). Bajaj hopes to

sell about 75,000-80,000 units of Patinas a month.

The Bajaj Discover is based on the CT-100, but with a revised gearbox, fresher

body panels and optional alloy wheels. Bajaj also offers the Bajaj Discover 112

in the entry level segment. The entry-level segment is being strengthened by the

arrival of the Bajaj Discover. The company will use it new Pantnagar plant to

build the Discover.


http://en.wikipedia.org/wiki/TVS_Star_City

http://en.wikipedia.org/wiki/TVS_Star_City

http://en.wikipedia.org/wiki/Bajaj_Auto


http://en.wikipedia.org/wiki/Bajaj_Auto


It is very much visible that all the body panels, fairings, electronics of this bike

are borrowed from the successful Bajar Wind 125 Worldbike. It is debated

whether it was a wise decision to cease the productions of Wind 125 & Caliber

115. Both were highly successful machines & were the top selling models in

their respective segment when the production was cut. Both had exceptionally

efficient & smooth Kawasaki K-Tec engies. The smooth engines were quite

uncommon in India & were well received by the customers. The K-Tec engines

are no longer in use & Bajaj instead uses indigenously developed powerplants.

Bajaj Discover comes in platinum silver colour with dazzling chrome graphics.

It has unique streak designed side panels and optoprism headlens with clear lens

blinkers. Discover's levers, grips, mirrors and switchgear are of the finest quality, and add

to its exquisiteness.

Manufacturer Bajaj

Model Discover Model Motorbike Engine

capacity (cc) 99.27

Transmission 4-DOWN Starting Kick

Weight (kg) 112 Top speed

(km/hr) 93

Fuel economy (km/litre) 74

Price (Rs) 38,621

Bajaj Auto has also announced plans to launch a dual-fuel bike which will run

on CNG/LPG as well as petrol. The bike is under development.

4. Test marketing:



Test marketing is the stage where the entire product and .marketing

Program is tried out for the first time in a small number of welt chosen and

authentic sales environment. Test marketing is normally the fast step in the

development process before a new product is launched either on regional or an

nation level, obviously, test marketing is a means of minimizing the risk of

national or original launched-

5. Commercialization:

Commercialization is the actual introduction of the product into the

market place, with all of the related decisions and resource commitments.

Commercialization is to implement the decision taken at earlier stage &

committing to the resources to implement new product strategy in other words,

raw-materials and components parts contacts are to be made with the suppliers,

channels of distribution are to be selected, manufacturing facilities equipment,

process must be get in operation sales people to be hired and trained,

advertising program is to be formulated. Thus, it is a commitment in terms of

finance and people. To achieve success in new product development following

are the guidelines.

1. Market requirements:

Successful innovators pay attention to the requirements of the market.

They undertake extensive and intensive market research.



2. Market intelligence:

Successful innovations pay close attention to all facts and practice of

marketing such as advertising, promotion, selling, packaging, branding

technical literature and so on.

3. Top management support:

Successful innovators have the wholehearted support of the people at the

top in the corporate hierarchy.

4. Good external communications:

Successful innovators have an open mine and external Communications.

That is, they keep in good and constant contact with institutions in science and

technology.

5. Diligent development work:

Successful innovators tend to perform their development work diligently

and efficiently rather than more quickly.

The new product fails in the market because of the following steps:-

1. Lack of product uniqueness

2. Poor planning

3. Poor timing



4 .Misguided enthusiasm

5. Product deficiencies

5.2 PRODUCT STRATEGY OR MIX

The product is the focus of marketing and it efforts product is the sum

total of physical and psychological satisfaction it provides to buyer.

Variables:

a. Product line and range

Product line is a group of closely related products which are able to

satisfy a class of need to be used together, to be sold to the same consumer

groups to be moved through same distribution channels or fall within a given

price ranges. Each firm has its own product line.

Product range on other hand, speaks of depth of specialization in terms of

varieties based on consumer pockets and functional requirements.

b. Product Design

The Marketing decision starts with designing the product in the way,

which is required by the target consumer. It is an important factor in the sale of

many products. The trend in product appearance is away from ornamentation



and leaning towards greater simplicity in form and construction products

designed properly to enhance their utility attractiveness of operation, safety and

appeal etc and increased sales volumes, etc.

c. Product quality

Establishment and control of quality standard is a basic step in

merchandising. These are established for products either by agreements among

producers or by law. These are based on factors like colour texture finish,

appearance etc.

Quality is an attribute, which is essential for a product to service in the

market. Bajaj Auto's are committed for the utilization of the best and most

appropriate technologies, applying the finest manufacturing disciplines to

consistently give customers the best value for their money.

PLACE STRATEGY OR MIX

Place or distributions mix stands for the matching arrangement for the

smooth flow of goods and services from the producers to consumers. It is

concerned with place time and possession utilities.

a) Transportation: A selection is to be made of the most efficient,

economical, rapid and dependable made of transport for the firms products

taking into account rail loads, motor trucks, inland waterways and railways

express. It is known fact that transport is creating place utility that widens

market and market ability for the product of the firm.



b) Ware housing: Ware housing has its own place in distribution of goods

that created time utility by adjusting supply and demand preserving or

conditioning the product and obtaining more favorable demand and market

price. Today storage involves 4 functions in distributing the goods viz.

Receiving, actually receiving and checking, unloaded include goods transfer

to warehouse, selecting.

c) Inventory levels:

Merchandising is responsible not only for what to make available but also to

know how much to produce. In determining amount of merchandise, to

make for inventory past and current and the anticipated future sales for the

product liner are to be considered. It is dependent on economic condition.

d) Channels of distribution:

Every, manufacturer of producer. Is faced with the problem of

developing plans and policies involving the choice of channels or channels of

distribution for his products. These plans and policies are related with the

determine of the number of middlemen to be used. Distribution and dealers to

be complied on one hand and franchise agreement stipulating the obligations of

manufactures and intermediaries and the legal implication involved in their

relationship on the other.



Bajaj auto's adopts good distribution policy to reach its product to its

customer. At the light in the process the products move from

Manufacturing unit to brand office. From brand office to dealers and finally,

from dealers to the ultimate users i.e., customers, Sri Sai Bajaj receives the

products from brand office.

5.5 PRICE STRATEGY FOR MIX

Price is a marketing tool and helps in directing the product to a specific

consumer segment price is value of a product expressed in terms of money. It is

a powerful instrument in which both the buyers and sellers are keenly

interested. It is the price of product or a service that ensures a decent return on

investment, guarantees stable economic structure creates maintains and

extends market and market share.

a) Price policies and strategies:

The price policies and strategies are guidelines and the flames within

which management administers prices so to match them to market needs.

b) Terms of credit:

Credit by expanding a market can make new firms of production

economically worth while. The modem business is built up and expansion is

based on the credit. Credit it the breath of modem marketing efforts no firm



can think of surviving without this credit. It is a means of sales promotion, its

significance is in its contribution to efficient selling.

c) Terms of delivery: Delivery of the goods to the dealers and customers is

also of vital importance.

d) Margin: Margin, here refers to the difference between the final price paid by

the consumer and total cost incurred in making available to them the product

or service. This includes the margin of dealers and producers.

The prices are fixed by the management of bajaj auto's the dealer does

not have authority to fix up the price of the product fixes the prices he has to

sell for that price which is fixed by the management. The dealer only gets the

commission on certain profit from the company as per the agreement.

5.6 PROMOTION STRATEGY OR MIX

Promotion is a form of communication. In marketing effective

communication is absolutely necessary even though you have a good quality

and brand product, best package and also you offer a fair price. People will not

buy your product, if they have never heard of it and they are simply unaware of

its existence promotion efforts act as a powerful tool of its entire marketing

program.



a) Advertising: Advertising is a very popular method of impersonal

communication using, its wide variety of media and media vehicles.

In planning advertising decisions must be made on the objectives to be

achieved the audiences to be reached etc.

b) Trade fairs and exhibitions: An exhibition is the huge congregation of

manufactures to dealers under a single roof for displaying demonstrating and

selling their products and a trade fair is a mammoth gathering of prospects

arranged by manufacturer and the dealers where fun and frolic and

entertainment are prominent.

c) Public relations: It involves the installation and maintenance of mutual

understanding between a firm and all that are likely to come in contract with

it. There sections of society" are customers, share holders administration

staffs and general public it attempts to portray the image and personality of

organization. It is an impression of delivery reciprocal understanding and

goodwill.

Thus, the above dealt concepts are very useful i.e., weapons to make

the product very powerful in market by this the product can stand firmly in

the market.



ADVERTISEMENT

Meaning

Advertising is a persuasive communication to potential consumers or

target buyers in the market, it is intended to influence the buyers in the market

and create and increase in sales. Advertising is thus the method or mode of

carrying a massage to the customers or people to buy a product

5.7 OBJECTIVES OF ADVERTISING

The main goal of advertising is to stimulate exchange-sell goods and

services and create more consumption.

Make consumers aware of the brand or product and create on intention

to buy."Change the attitude of the consumers from disinterest in a product

to a state of interest and desire to buy.

Inform the market of a new product or an improved product or of an

existing product and its uses or entirely new idea to have a large market

share.

Build an image of the product in the market and create a permanent

market.

Help personal selling through non-personal communication.

Support other sales promotion efforts.

Force middlemen to handle the product.



Publicize some change in the market strategy.

Counteract prejudice or substitution.

Group of customers. Advertising supports a sales man's call or uncovers

Potential customers.

Media of Advertising

The following are the important advertising media

1. New papers: They are appropriate for announcing new products and

developments in existing products. They are suited to opportunity market due to

their frequency of publication.

2. Magazines: Magazines are designed to suit the reader. It has a longer life

and it also makes advertisement attractive.

3. Outdoor advertising: This is the oldest form of advertising and products

that need a wide appeal use this method. It is meant for moving population.

Some of kinds are posters- boards, neon signs, sandwich men, car cards, sky

writers, electric signs, etc.

AUDIO VISUAL ADVERTISING

Under this there are



a. Films: Film advertising is yet another medium of publicity characterized by

saved, motion, color and vision. It has wide coverage. I this it is possible to

demonstrate the product use.

b. Radio: It is also a mass advertising media but a non-visual one. Commercial

stations are step to help marketers to advertise their product.

c. Television: It is fast growing mass media and the message reaches all homes

having viewers, virtually adults and children are the audience, message is

conveyed through both eyes and ears.



CHAPTER 6

ANALYSIS AND INATERPITATION OF SURVEY DATA

Consumer survey analysis :-

In order to know the opinion of user of “Bajaj Discover” model a

consumer survey was under taken 50 respondents were selected based on

random sampling method. The respondents selected are raring ages of

varying income groups and residing ages of varying income groups and

residing in different locations of the city carefully designs questionnaire

was prepared and given to the selected respondents. The following is the

analysis of survey of 50 respondents on different aspects of the bike.



Table 1 Showing the qualification of the respondents.

Qualification No. of

respondents

percentage

S.S.L.C 5 10

P.U.C. 6 12

Graduation 36 72

Post graduation 3 6

Total 50 100

As per the above 50 respondents 72% are graduates 6% are post graduates

and12% PUC and 10% are S.S.L.C.

Graph showing the qualification of the respondents.



TABLE 2The table showing occupation of the respondents.

Occupation No. of

respondents

Percentage

Student 30 60

Business 11 22

Profession 5 10

Employee 4 8

Total 50 100

Graph showing occupation of the respondents.

Here the above table address that our of 50 respondents 60% are students

22% are business 10% are profession and 8% are employees.



Table 3 showing that monthly income of the respondents:-

Income in

rupees

No. of

respondents

Percentage

Below -5000 14 28

5000-10.000 15 30

10000-15000 7 14

15000 and above 14 28

Total 50 100

Graph showing the income per month of respondents :-

Out of 50 respondents the income level of 28% is below 5000 and is below

5000 is 30% of 5000-10000 and 14% is 10000-15000 and 28% is 15000 and

above.



Table number 4The table showing the classification of respondents on the basis of source of

information:-

Source of

information

No. of

Respondents

Percentage

Advertisements 30 60%

Dealer’s 10 20%

Friends 7 14%

News papers 3 6%

Total 50 100

Graph showing the classification of recordation’s on the basis of source of

information



Table Number 5

The table showing the factor influencing the purchase of “Bajaj Discover”

Factors No. of

respondents

Percentage

Price 6 12

Brand Image 6 12

Performance 19 38

Outlook and

design

13 26

Technology 6 12

Total 50 100

Graph showing the influencing factor where purchasing a “Bajaj Discover”

Out of 50 respondents price influenced 12% brand image 12% performance

38% out look and design 26% and technology 12%



Table 6

The table addresses the inferior factor:-Showing consumer opinion regarding price:-

Price No. of

respondents

Percentage

High 12 24

Reasonable 36 72

Low 2 4

Total 50 100

THE GRAPH SHOWING CONSUMER OPINION REGARDING

PRICE:-

out of 50 respondents 24% says that the price is high and 4% says is low

and the range remaining 72% says is reasonable.



Table 7

Showing the superior factor and inferior factor in “Bajaj Discover”

Factor No. of

respondents

Percentage%

Low period 3 6

Performance 24 48

Outlook and

design

10 20

After sales and

service

4 8

Total 41 82

The graph showing superior factor and inferior factor in “Bajaj Discover”



Table 8

Factors No. of

respondents

Percentage

Highly priced 1 2

Low performance 1 2

Outlook and

design

4 8

After sales and

service

3 6

Total 9 6

The graph showing the inferior factor:-

Out of the respondents found inferior factor in that in 2% found that the

highly period 2% low performance 8% found that outlook and design and

6% found sales and service.



Table no.9

Showing consumer opinion regarding complaint in “Bajaj Discover”

Opinion No. of

respondents

Percentage

Yes 25 50

No 25 50

Total 20 100

the graph showing consumer opinion regarding complaint in “Bajaj

Discover”



TABLE 10

Showing consumer opinion regarding after sales and services from the

dealer:-

Opinion No. of respondents percentage

Satisfactory 44 88

Un Satisfactory 6 12

Total 50 12



CHAPTER 7

SUGGESSTIONS AND CONCLUSIONS:-SUGGESTIONS:-1) As the bike suffers from the few problems like fuel efficiency. The

respondents suggest that the company should take steps to improve the fuel

efficiency and other problems of the bike.

2) Some respondents are the opinion that their is problem of good grip in the

tyers used. Hence that they recommended for charge to provide better road

grip.

3) Respondents suggest that the company should take initiative in selling up

more number of authorized services centers in different locality of the city.

4) Respondents feel that the price are “Bajaj Discover” model is high and

suggested that Is should be brought down so that more people can purchase it.

5) Few of the respondents are of the opinion that the owners sales service of the

dealer is not up to their expectation. Hence that the dealer’s should consider

bringing improvement is their services to their consumers.

6) Frequent changes of model are not like by the respondents.

7) It is also suggested that company should open an retail outlets in different part

of city for the distribution of spare parts.



CHAPTER-VIII

Findings

In every business field problem is common. The problems faced by the

manufacturer are as follows;

Heavy competition

Competition is more in this field. In India competition is not only from

Indian Company but also from the foreign company.

Govt. policy

In India every year the Govt. policies are changing according to their

economic situation. Some time it reduces the import tax, rules & regulations

these all effect on Indian companies.

Competing in price

To attract the customer the competitive companies are reduce prices of

their product, it will create less price competition.

Different consumer taste

India is a heavy populated country. Its population across the boundary of

millions. In India different economic stages people are there, their taste also

changes according to their economic condition.

Less production units



As they have production plant at 2 places in the country, so they are

facing difficulties to cope up with the market demand.

Development of Indian economic system

According to development of Indian economy, the economic stages of

Indian people also raised. The taste & mentality is turned from two-wheeler to

four-wheeler. It will be effect very badly on Two-wheeler Company.

More fuel charges

Now-a-days petroleum companies are raising the rate of fuel.



SUGGESTIONS

The dealer should improve the display two-wheeler in their showroom, so

that the customers will be attracted towards the two-wheelers and also the

dealer should highlight the advantage of the model when compared to other

models.

To improve the advertising strategy in the media most of the customers buy

their two-wheeler after having a complete knowledge of the model. So the

advertisement should give all the particulars about the model regarding fuel

efficiency, cost factor and other specifications.

In general Bajaj Discover is eye catching and attractive with twin advantage

of power & mileage in different CC of vehicle.

According survey, majority of getting information is popularity more No. Of

response has been indicated. Because in the modern multidimensional

economy the popularity has to play very important role. It is through

popularity only that we come to know about various products Bajaj Pulsar

popularity with catching slogan “Definitely Male”.

By seeking sales report & fuel efficiency test is compared study. We can

easily predict that Bajaj Discover is over all the best performance

motorcycle in the country.

Majority of the respondents rides bike regularly, naturally they are satisfied.

If they are dissatisfied then they will simply replace it to get satisfied

motorcycle.

To conduct free service & to give discount for spare parts purchased during

that period. Manufacturers should conduct the service comps at least once in

a year at the dealer point & the company’s service engineers should

supervise these services. Here customers can have direct contact with the

company’s service engineers so that they can get their trouble cleared.



The quality of the product must be improve, colour is one of the important

aspects, now-a days availability of the various metallic colours if the colour

is dislike by the failure in the market & quality of performance for trouble

free maintenance.

Increase the No. Of dealers allover the India & also increase the showrooms

for providing the better service for the customers.

The Co. should increase its production plants in many places of the country.

Conclusion

I Studied consumer behavior at Bajaj Sai motors.

It was a really good opportunity for me to have a Project in this show

room when taken the project work. After studying I came to know that the

service customers are fully satisfied about the vehicle,

The show room must give advertisement in paper Television etc. The

customer should influenced by there promotion Activities.

The show room is providing good facility to customers and also there are

well working employees, who work promptly in good manner and the customer

are satisfied by there facilities.



Questionnaire

Dear Sir,

I am happy to introduce myself as a Kallesh S. studying final year B.B.M

in G.V.P.P.Govt First Grade College hagaribommanahalli . I have undertaken a

project work entitled “marketing Statuary of Bajaj Discover” in

hagaribommanahalli city” with special reference to Sri Sai Bajaj”

Could you speak a few minutes in answering the following questions? The

information given by you will be used only for my academic purpose your

identity will be kept confidential.

Thanking you,

yours faithfully.

Kallesh S

Questionnaire

Please mention whatever [ ] applicable.

1. Name :

2. Address :

3. Qualification :

a) S S L C b) P.U.C.

c) Graduation d) Post graduation



4) Occupation

a) Student b) Business

c) Profession e) Employee

Other’s please specify___________________

5) Income of family per month.

a) Below 5000 b) 5000-10,000

c) 10,000-15,000 c) 15000 & above

6) Do you have any two wheelers (Bike?)

a) Yes b) No

7) If yes which bike you are having

a) Bajaj Discover b) Hero Honda

d) Passion d) Pulsor

8) Do you have own Bajaj Discover.

a) Yes b) No

9) If yes how did you come to know about this product?

a) Advertisement b) dealer

c) Friends d) News papers

10) What factor do you consider while purchasing Bajaj Discover vehicle?

a) Price b) Brand image

c) Performance and mileage d) Design and outlook

e) Technology



11) What is your opinion about the price of Bajaj Discover

a) High b) Reasonable c) Low

12) Do you find any superior factor in Bajaj Discover against other?

a) Yes b) No

13) If yes which superior factor do you consider?

a) Performance b) Low priced

c) After sales and service d) Outlook and design

14) If no which inferior factor.

A) Highly priced b) Low mileage

c) Pick up d) Low pick up

15) Do you have complaint in Bajaj Discover Bike?

a) Yes b) No

16) If yes how often

a) Rarely b) Frequently

c) Occasionally

17) What is your opinion about the ‘after sales and service from dealer?

a) Satisfactory b) unsatisfactory

18) Do you recommended this brand to the potential buyer

a) yes b) No

19) If ‘Yes’ mention the reasons-----------------------------

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----------------------------------------------------------------------



20) If ‘No’ Please share -----------------------------------------

-------------------------------------------------------------------------------------------------------------------------------------------------------------------

21) Your suggestions to the company?

-------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------------------------------------------------------------------------

22) Your suggestions to the dealer

--------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------------------------------------------------------------------------

Place: - Hagaribommanahalli

Date :- signature,



Biblography

Marketing management = Philip kotler

C.N Sonnataki

Marketing salesmanship = Ramaswamy.

and advertising

Encyclopedia = Britannica Encyclopedia

Website = WWW.bajajautos.com Magzines

= Auto car march 2008.

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