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Questionnaire for Soft Drink Concentrate Study

Q. No. _______

Date ----------

Centre _______

Dear Sir / Madam,

We are doing a brief survey to find out more about

consumer preferences regarding soft drink concentrate.

We would be grateful if you could spare a few minutes to

participate in it. Thank you for your cooperation.

.Do you use soft drink concentrate to make your own

soft drinks at home ?

Yes No

If yes, continue with Q.2. If No, Go To Q.9.

.Do you use liquid or powdered concentrate ? (Tick only

one)

Liquid

Powder

Both

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(Questionnaire, contd.)

.Which type of concentrate do you prefer out of the

following ?

Concentrate with sugar added

Concentrate without sugar added

.What are the occasions when you use soft drinkconcentrate to make soft drinks ?

(Tick only one)

Regularly, all year round

Regularly, only in summer

Occasionally, all year round

Occasionally, only in summer

.Do you serve it to guests ?

Yes No Depends on the guest

.Which brand do you use ?

Rasna Brand X Brand Y

Any other (please specify) _______________

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(Questionnaire, contd.)

.Please rate the brand you use on the following

attributes, on a scale of 1 to 7 (7=Very Good,

1=Very poor).

1 2 3 4 5 6 7

Availability |-------|------|------|------|-------|-------|

Taste |-------|------|------|------|-------|-------|

Convenience |-------|------|------|------|-------|-------|

Price |-------|------|------|------|-------|-------|

.Any other comments on the brand you use ?_______________________________________________________

_______________________________________________________

__

_______________________________________________________

After Q. 8, Go To DemographicsQ.11.

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(Questionnaire, contd.)

NON USERS

.Do you consume any of the following regularly ? (You may

tick more than one)

Yes No

Fruit Juice Squash

Bottled Soft Drinks

Tea

Coffee

Nimbu Pani

Buttermilk

.What are the reasons for not using soft drink concentrate ?

(You may tick more than one)

Does Not Taste Good

Expensive Chemical Additives

Does not Contain Natural Fruit Juice

Not Available Easily

No Nutritional Value

Any other (Please Specify)

_______________________________________________

_________________________________________________

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(Questionnaire, contd.)

DEMOGRAPHICS

Please let us know a little more about

yourself.

Your age groupLess than 25

26 40

41 50

Over 50

Your monthly household income

Less than 5000 Rupees/Month

5001 to 10,000 Rupees/Month

10,001 to 15,000 Rupees/Month

Over 15,000 Rupees/Month

Address :

_____________________________________

______________________________

_____________________________________

_____________________________________

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Critically examine the questionnaire above to suggest

improvements in any of the questions or the scales or thechoices given in the multiple choice questions.

Some hints for discussing the merits and demerits of the

above questionnaire

.Are the income and age categories adequate for analysis of the data? (Questions 11 and 12)

.Is the 7 point scale used in Question 7 easy to

understand? Is it appropriate? Adequate?

.Should there be an open-ended question number 8?

Why?.Have we left out anything? Such as who decides on the

brand to buy (for users)? Who decides to buy/use

substitutes (for non-users)?

.Should we also ask which family members drink the

soft drink (for users) made from concentrate?.Should we ask the convenience and price questions

separately (Question 7) and differently? What exactly do

we want to know from respondents regarding price? Are

we getting the answer?

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