TrailGuide Media KitTrailGuide is the only authorized guide covering all 335 miles that make up the Great Allegheny Passage and C&O Canal Towpath. It is produced and distributed by the Allegheny Trail Alliance in cooperation with the C&O Canal National Historic Park.

• 248 pages packed with trail descriptions, features and towns, photos, brief history of the rail-roads, the canal, and making of the trail

• Trail town business & community directory • Mile-by-mile highlights from Washington, DC all the way to Pittsburgh, PA • Detailed town maps, helpful business listings, and services for trail travelers • Includes a 16" x 24¾" full color waterproof map (best available) Pittsburgh to Cumberland MD

on one side and Cumberland to Washington, DC on the other • Mileage charts and elevations guides • Multi-day itineraries, planning checklist, where to park, what to take, great day trip rides, and more Top 10 BENEFITS of advertising in TrailGuide:

1. 10,000 TrailGuides published annually 2. 50,000 thru-trippers each year do one or both trails, end to end 3. Visitors who stay overnight, eat in restaurants, shop in towns, use TrailGuide to help plan their visit 4. TrailGuide is purchased in all 50 states and overseas! 5. TrailGuide sales have increased 15% year after year 6. Advertisers get FREE hotlink on GAPtrail.org and prominent display in listings 7. GAPtrail.org receives 60,000-90,000 monthy page views 8. 4 million visits along the entire length of the trail yearly 9. 8 million+ people live within 50 miles of the trail 10. All TrailGuide proceeds are reinvested in trail projects.

Published by Allegheny Trail Alliance admin@atatrail.orgP.O. Box 501 www.GAPtrail.orgLatrobe, PA 15650

1 3 T H E D I T I O N$10

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Official Guide to The C&O Canal and The Great Allegheny Passage

THE CHARMING VILLAGE OF

CONFLUENCE, PA

COVERING THE COMPLETED 335-MILE TRAIL SYSTEM FROM

WASHINGTON, D.C. TO PITTSBURGH, PA

INCLUDES VINYL MAP, POINTS OF INTEREST & TRIP-PLANNING TIPS

‘THE RIDE OF YOUR LIFE’

TrailGuideT W E L F T H E D I T I O N

Visitors should plan their trip by the mile. The Great Allegheny Passage TrailGuide is a good place to start, with advertisements that are almost as good as the text. —Matthew L. Wald, The New York Times

Who We Are The Allegheny Trail Alliance (ATA) is a coalition of seven trail organizations in southwestern Pennsylvania and western Maryland that maintain the Great Allegheny Passage, a 150-mile multiple use rail-trail system between Cumberland, MD and Pittsburgh, PA and the 52-mile Montour Trail to provide a connection to the Pittsburgh International Airport. Completed in 2013, the Passage is connected to the 184.5 mile C&O Canal Towpath in Cumberland and provides a non-motorized, nearly level trail system between Washington, DC and Pittsburgh, PA.

What We Do • Raised $80 million to build the trail• Market the trail experience since 1995• Produce FREE official GAP maps and Trail

Town maps• Maintain our great visitor-oriented website,

with 60,000-90,000 monthy page views• Partner with the Tourism Agencies• Partner with Amtrak for walk-on bike service• Produced a 30 minute “On the Passage” video• Place strategic ads in magazines, newspapers,

and digital radio• Answer visitor and media questions through

our website• Publish TrailGuide, the only authorized

guide to the GAP and C&O Canal

Allegheny Trail Alliance P.O. Box 501, Latrobe, PA 15650 admin@atatrail.org, www.GAPtrail.org

FEBRUARY 2016: Newly released free GAP-trail IOS App covering both GAP & C&O Canal trails, towns and businesses.

A L L E G H E N Y T R A I L A L L I A N C E

5.0 out of 5 stars Great guide | by Liz on September 11, 2015 | Verified Purchase This is a much needed accessory if you plan on biking the GAP and the C&O. We used it extensively on our tour and it was very handy to have all the maps and resources in one book. However, if you don't want to pay for shipping you can buy it almost anywhere along the trails for $10. It was at visitor stops, hotels, restaurants, etc.

5.0 out of 5 stars Great book for GAP trail bikers | by Ray S. Ames Jr. on August 30, 2015 | Verified Purchase Excellent book for those interested in riding the GAP trail. It has maps of trail towns, contact info for businesses (B&Bs, cafes, bike shops, groceries, etc.) It also has several suggested itineraries for multi-day trips. And to top it off, proceeds for the book go to back to the trail association. What could be better?

TrailGuide is one of most respected trail guides in the Country

Boston

Smithton

CONNELLSVILLE*

Rockwood

Ohiopyle

Con�uence

Little Orleans

Hancock

Hagerstown

Frederick

BrunswickPoint of Rocks

PITTSBURGH*

P E N N SY LVA N I A

Frostburg40Alt.

51

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66

Meyersdale

MASON-DIXON LINE

51

CUMBERLAND*

Shepherdstown

279279INTERSTATE 279376

INTERSTATE

McKeesport

27970INTERSTATE

Williamsport

279270INTERSTATE

27995INTERSTATE 279495

INTERSTATE

279295INTERSTATE

379395INTERSTATE

279495INTERSTATE

M A R Y L A N D

W E S T V I R G I N I A

V I R G I N I A

27968INTERSTATE

27970INTERSTATE

27981INTERSTATE

27968INTERSTATE

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SutersvilleWest Newton

1

CEDAR CREEK PARK

FORT FREDERICK

MONOCACY AQUEDUCT

Seneca

BIG SAVAGE TUNNEL

27970INTERSTATE

Homestead

WASHINGTON, D.C.*

PINKERTON TUNNEL

HOT METAL BRIDGE

SALISBURY VIADUCT

KEYSTONE VIADUCT

CONTINENTAL DIVIDE

BORDEN TUNNEL BRUSH TUNNEL

PAW PAW TUNNEL

White’s Ferry To Leesburg, VA

GREAT FALLS

GEORGETOWN, MILE 0

HARPERS FERRY*

51

M I L E AG E TA B L E

*AMTRAK’s Capitol Limited stations with walk-on bicycle service.

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Homestead

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E L E VAT I O N & M I L E AG E

MILEPOST # Elevation Miles from Miles from in Feet Pittsburgh D.C.

Pittsburgh, PA GAP 150.0 720 0 335 Homestead, PA GAP 141.0 750 10 325McKeesport, PA GAP 132.0 740 18 318 Boston, PA GAP 127.9 755 22 314West Newton, PA GAP 113.8 769 35 300 Connellsville, PA GAP 88.3 915 61 275 Ohiopyle, PA GAP 71.3 1,230 77 258 Confluence, PA GAP 62.0 1,340 88 247 Rockwood, PA GAP 43.7 1,826 106 228 Meyersdale, PA GAP 31.8 2,106 118 216 Continental Divide GAP 23.9 2,390 125 209 Frostburg, MD GAP 15.5 1,832 134 200 Cumberland, MD (GAP 0) C&O 184.5 625 150 185 Oldtown, MD C&O 166.7 568 167 167 Paw Paw Tunnel C&O 155.8 492 177 156 Little Orleans, MD C&O 141.0 450 193 141 Hancock, MD C&O 124.1 446 209 124Williamsport, MD C&O 99.6 360 234 100Shepherdstown, WV C&O 72.8 300 261 73Harpers Ferry, WV C&O 60.7 264 273 61Brunswick, MD C&O 55.0 242 279 55White's Ferry C&O 35.5 213 298 36Great Falls Park (MD) C&O 14.3 140 319 14Georgetown - Mile 0 C&O 0.0 10 335 0

C&O Canal Towpath

www.GAPtrail.org

This map was funded in part by Somerset, Westmoreland and Fayette Counties’ Tourism Grant Programs Copyright © 2016 Allegheny Trail Alliance

GREAT ALLEGHENY PASSAGE & C&O CANAL TOWPATH

T W O S C E N I C T R A I L S — O N E A M A Z I N G J O U R N E Y

PITTSBURGH, PA

WASHINGTON, DC

CUMBERLAND, MD

T A R G E T G R O U P S F O R T R A I L G U I D E S A L E S

Bicycling tourists are older, wealthier, and in demand —Marsha Mercer Stateline.org

Who Advertises in TrailGuide?

17 Tour and Shuttle Services

22 Bicycle Shops and Rentals

72 Restaurants and Food Markets

81 Lodging and Camping Properties

7 Destination Marketing Organizations

Target Audience• Cyclists planning bike trips on the Great Allegheny

Passage and C&O Canal trails

• New travelers coming to the region, looking for outside activities

• Bike-tourists from Canada, Europe, and other international places of origin

• Tourists looking for unique, authentic soft adventure experiences with high level services along the way

• Families wishing to create lasting memories

TrailGuide connects tourists to towns and services along the Great Allegheny Passage and C&O Canal

Age Distribution of Multi-Day Users and All Users on the Great Allegheny Passage

Source: 2012 Trail Town User Survey Report, 2012

Age Multi-day All Users Group Users % %

Under 10 0.6% 4.1%

10-15 3.6% 4.9%

16 - 24 8.4% 6.6%

25 - 34 11.2% 10.3%

35 - 44 11.9% 13.3%

45 - 54 31.7% 26.5%

55 - 64 22.2% 22.3%

65+ 10.3% 12.0%

TOTAL 100.0% 100.0%

TrailGuide Sales 2010-2016

1. PENNSYLVANIA* 3,011

2. OHIO 1,154

3. VIRGINIA 1,101

4. MARYLAND* 1,091

5. NEW YORK* 604

6. NORTH CAROLINA 330

7. MICHIGAN 329

8. NEW JERSEY* 324

9. CALIFORNIA 323

10. FLORIDA* 294

...40 OTHER STATES 3,078

*Top five origin states for PA overnight & day-trip travelers

35%

30%

25%

20%

15%

10%

5%

0%

Under 10

10-1516-24

25-3435-44

45-54

55-64

65+

Multi-day Users %All Users %

54% 49%

The number of trips made by bicycles in the U.S. more than doubled from 1.7 billion in 2001 to 4 billion in 2009 (National Household Travel Survey) and 49% of the trip are made for recreational/vacation purposes (2011 Outdoor Recreation Participation Report)

1/2 Page4⅝" x 3¾"

1/4 Page2¼"x 3¾"

Full Page4⅝" x7⅝"

Back Cover5¼" x 8⅜"

Full Page Bleed5⅜" x 8½"

Keep all live copy at least⅜" from trim

or binding edge

Inside Back Cover3⅞" x 8¼"

Inside Front Cover5⅛" x 8½"

SELECT YOUR AD SIZE

YOUR COMPLIMENTARY COPIES

Electronic files required–press quality (high resolution) PDF with fonts embedded or outlined preferred. All images supplied must be 300dpi+

Line art, such as bit-mapped logos or scanned text should be vector-based or prepared at 1200 dpi at 100%

AD SIZES (Width x Height) MECHANICAL REQUIREMENTS

QUESTIONS:

SIZE OF MATERIAL WIDTH DEPTH

Trim size 5⅜" 8½"

Image area 4⅝" 7⅝"

Bleed size 5⅝" 8¾"

All live copy and/or illustrations must be kept at least ⅜" from all trim or binding edge. Full page bleeds will need to have a ⅛" bleed surrounding the ad.

☐ Quarter Page $ 488.00

☐ Half Page $ 888.00

☐ Full Page $ 1,388.00

☐ Full Page Bleed $ 1,588.00

☐ Multiple Page Spread (per page) $ 1,288.00

☐ Map Block + Quarter Page $ 1,488.00

☐ Map Block + Half Page $ 1,888.00

☐ Map Block + 1 Full Page $ 2,388.00

☐ Inside Cover + 1 Full Page $ 5,400.00

☐ Back Cover + 2 Full Pages $ 7,250.00

☐ Map Cover + 2 Full Pages $ 5,000.00

Quarter Page 10

Half Page 20

Full Page(s), Cover(s) 40Map Block + Quarter PageMap Block + Half PageMap Block + Full Page

Last day to reserve your ad space 2/21/17 Last day to send material for ad 2/28/17 if prepared by ATA

Press-ready files sent to ATA 3/8/17

Payment due May-June 2017

ADVERTISING IMPORTANT DATES

CIRCULATION INFORMATIONThe TrailGuide is the official guide to the Chesapeake & Ohio Canal and the Great Allegheny Passage. The press run for the 13th Edition will be 10,000.

Contact Doug Riegner

Allegheny Trail AllianceP.O. Box 501Latrobe, PA 15650

Telephone: 724-309-4041e-mail: GAPTrail@icloud.com

Map Block 3⅝" x 3¾"

Proceeds are reinvested in trail projects and maintenance!

Map Design

PLUS: Free hot link on GAPTrail.org and prominent display in listings

PUBLISHED MID-APRIL 2017

Back Cover 7½" x 3¾"