14 places where your content impacts your customer's experience
TRANSCRIPT
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14 Places Where Your Content Impacts Your Customer’s Experience
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1. Website Content
The content on your websiteneeds to convey your core
values and unique value, as well as offer detailed
information about your services and where people
can get help.
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2. Blog
Your blog is a good place to share interesting and
helpful content.
It’s also a place that visitors will come back to again and again if they
find valuable information.
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3. Social Media Posts
Make sure your social media posts are "on-brand" and are worded in a friendly, helpful
way.
Your goal is to engage youraudience and get to know them. Avoid promotional
content here.
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4. Social Media CommentsThe comments you leave
on others' posts is content too.
This is where you communicate directly
with your audience, and it’s another opportunity to offer helpful information
and advice.
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5. AdvertisementsThe content you put in your
ads are another place where customers may likely have their first contact with
your company.
And in some places, like Facebook, you have a lot of leeway for
adding content.
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6. Videos
Any videos you create give you a great opportunity to communicate your values
and build a following.
They can also be used in pretty much any part of the
customer experience.
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7. Online Forums
Paid membership groups, social media groups,
community forums, and any other groups that allow interaction and
commenting provide a great place to post content
that shows off your expertise to potential customers.
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8. Review Site ListingsMake sure your business is listed on review sites and check them sometimes to
see what people are saying about you.
The responses you make to people comments are just
another form of content that gets out there on the web.
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9. Email NewslettersAn email newsletter offers a great way for you to create a
relationship with your customers through the content
you share in those emails.
Don’t miss out on this opportunity since it’s one of the
easiest ways to stay in touch with customers.
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10. Opt-In Giveaways
Opt-in giveaways for your email sign-up page, as well as other freebie
content, can give prospects a first taste of what you have to offer.
Make it irresistible and make it valuable!
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11. In-Store Content
Create in-storeinformational content like
pamphlets, brochures and flyers with valuable
information.
And don’t forget to keep consistent branding with all your online content.
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12. In-Store SignageJust like with online ads, in-
store signs can play a major role in shaping the customer
experience.
The wording you use, the images you use, and especially the
information you provide on a sign impacts what your customer feels or thinks when they read it.
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13. Press Releases
Press releases inform the public about what's new
with your company.
That’s content that bothprospective and existing
customers may bereading.
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14. Seminars & Presentations
Build interaction opportunities into content
here and your customers will experience the personal relationship
that should be your ultimate goal.
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Think of all of these touch points as opportunities to create a business that
sells itself through world-class content and a
customer experience that shines through every step of the journey.
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Learn More and Teach Others with The Ideal Customer Experience Journey.
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