140 mobile marketing tips
DESCRIPTION
The mobile channel has revolutionized the way we communicate with our customers. To keep up, marketers need to be thinking about how mobile plays a role in cross-channel, data and targeting efforts. In this guide you'll learn: -Strategies for effective SMS and Push communications -How to incorporate mobile into your marketing mix -Tactics to increase mobile engagement and conversions We're all in hot pursuit of knowing how to effectively deliver the right messages, through the right channels, at the right time. Let the 140 Mobile Marketing Tips & Tricks help drive your customer engagement strategy.TRANSCRIPT
Push notifications allow an app to notify you of new messages or events without the need to actually open the application, similar to how a text message will make a sound and pop up on your screen.
What are Push Notifications?
SMS = Short Message Service
SMS is used as an acronym for all types of short text messaging up to 160 characters per message.
What are SMS/Text Messages?
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Is your website mobile enabled? Start there.
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Honor permission. Don’t alienate your audience by sending unsolicited SMS.
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Link to a mobile site to facilitate additional interaction.
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Encourage consumers to associate your short/long code with your company in their phone. People are more apt to open a text from Best Buy as opposed to 85324.
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Reduce call center volume and costs with mobile alerts.
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Always include a call to action in push or SMS.
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Use targeted push messaging to reengage users who downloaded your app, but haven’t been back.
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Promote SMS campaigns in stores, on digital signage and across your website to maximize visibility.
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Pair SMS and Email campaigns together to deliver the right message through the right channel at the right time.
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Stay true to opt-in policy and honor the expectation of the campaign (no over sending!)
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Use SMS to gather feedback from large groups of people (fans, trade show attendees, etc)
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SMS is extremely effective for customer acquisition, customer retention, and increasing customer spend (growth).
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Building a Mobile App without a solid push strategy is like building a Facebook fan page without a social strategy.
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Use SMS to gather new email addresses for your email marketing efforts (Text your email address to # for a special offer!)
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SMS & Push Messages can be personalized and segmented just like email, think beyond the “Batch and Blast” mentality.
