Experience Design DevelopmentGolden Gate University

Summer 2014 Meeting 2: June 17, 2014

Golden Gate University Digital Signage Programming

Experience Design Development

1:30 Review project schedule / progress

1:35 Review Kick-Off meeting notes

1:45 Review DRAFT Guiding Principles

2:00 Develop 3 additional Personas

2:15 Journey Mapping Workshop

2:55 Next Steps

2

Kick-Off Meeting Agenda

Golden Gate University Digital Signage Programming

Process Overview

3

June DecemberJuly August September October November

Experience Design

Guiding Principles & Boundaries

Requirements Document

Draft Pricing

Vendor Selection & Final Pricing

Specification, Testing, & Procurement

Delivery & Installation

January

we are here

Committee Responsibility

Business Services & Facility Responsibility

Content Development

Content Development

Golden Gate University Digital Signage Programming

Our Meeting Schedule

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• June 3: Kick-Off Meeting & Persona / Experience Design Workshop

• June 17: Guiding Principles & Boundaries Review and Journey Mapping Workshop

• July 22: Requirements Document Draft

• August 5: Requirements Document Refinement

• August 19: Final Requirements Document Edits & Draft Pricing

Golden Gate University Digital Signage Programming

DRAFT Guiding Principlespage 1

5

CONTENT shall / shall be…

• Clear, direct, relevant, and quick

• Warm, welcoming, and “human”

• Consistent with the GGU brand and the overall university aesthetic: clean, professional, up-to-date, alive

• Integrated across platforms, especially mobile

• Promote student and employee engagement, instill pride in GGU, and represent GGU’s vision and legacy

• Consider user needs (e.g. ESL) and incorporate visual cues / icons where possible

+++++

• When required, selected signs may be interactive to engage the user and provide an additional layer of personalized information; these must be easy to use

Golden Gate University Digital Signage Programming

DRAFT Guiding Principlespage 2

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FUNCTIONS

• Primary, secondary, and tertiary functions for each sign shall be defined from the following choices: • Way finding • Internal news / deadlines / calendar • Promotion (of GGU related courses, events, activities) / information • Events advertisement • Education • Brand / identity / pride • Emergency preparedness • News • Entertainment • Advertisement (money generating) (?) • Other

!TYPES and LOCATIONS

• A set of physical signage types / designs shall be specified

• Signage types and locations must align with each sign’s function(s) and content

• Mounting shall be elegant and thoughtful

Golden Gate University Digital Signage Programming

Additional Personas Development

7

INTERNATIONAL STUDENTDETAILS:Name: MingType of Student: Business StudentDegree Program: Doctor of Business AdministrationSpecial Interest: Micro financeAge: Personality:

DESCRIPTION:Ming is a very driven student from Beijing, China. While she has a working knowledge of English, she is still shy about speaking during class and giving presentations. Therefore, she is enrolled in the GGU PLUS (Preparation in Language and University Studies) program.

NEED TO KNOW:

Golden Gate University Digital Signage Programming

Additional Personas Development

8

POTENTIAL STUDENT

DETAILS:Name: JonasType of Student: Business and LawDegree Program: MBA/JDSpecial Interest: Corporate Law

DESCRIPTION:Jonas moved to San Francisco from Minnesota a few years ago and has recently arrived at a professional focus and clear educational pathway. He is looking at joint MBA / JD programs in the Bay Area that will prepare him for work at the intersection of law, technology, and entrepreneurship.

NEEDS:

Golden Gate University Digital Signage Programming

Additional Personas Development

9

UNDERGRADUATE STUDENTDETAILS:Name: HeatherType of Student: Business StudentDegree Program: Bachelor of Science Special Interest: Accounting & AuditingAge: Personality:

DESCRIPTION:A mother of three, Heather is returning to school in her mid-30’s to complete her undergraduate education. Her facility with highly detailed numercial work has led her to pursue this degree, and she is very excited! Now that her youngest is in school, she has more time to devote to her own persuits. At the same time, she is nervous about her academic performance.

NEEDS (TO):