14.10.31 designing from the invisibles: finding new mobility opportunities

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SOOSHIN CHOI Professor of Design Provost & Vice President for Academic Affairs COLLEGE FOR CREATIVE STUDIES DESIGNING FROM THE INVISIBLES : FINDING NEW MOBILITY OPPORTUNITIES

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Page 1: 14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities

SOOSHIN CHOI Professor of Design Provost & Vice President for Academic Affairs COLLEGE FOR CREATIVE STUDIES

DESIGNING FROM THE INVISIBLES: FINDING NEW MOBILITY OPPORTUNITIES

Page 2: 14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities

© Sooshin Choi, 2014

Design: Visualizing Future Possibilities

MY DESIGN JOURNEY

Page 3: 14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities

© Sooshin Choi, 2014

Object

Motivation

Scope of work

Learning

Goals

DESIGN HAS BEEN EVOLVING

Chapter 1

• Things

• For Industry

• Doing

• Drawing and Making

• Beautiful & Useful

Chapter 2

• Experiences

• For Market

• Thinking, and Doing

• Drawing, Making, andResearching

• Usable & Enjoyable

Chapter 3

• Values

• For Better World

• Thinking, Doing, and Connecting

• Drawing, Making,Researching, and Communicating

•Meaningful & Valuable

Page 4: 14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities

© Sooshin Choi, 2014

LESSONS FROM THE STREET

There Are So Many “One Of Those” Designs.

And Many Are Actually Mediocre Designs.

Page 5: 14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities

© Sooshin Choi, 2014

So Where Are My Designs Now?

LESSONS FROM MY EXPERIENCE

Page 6: 14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities

© Sooshin Choi, 2014

Life is really simple, but we insist on making it complicated.

LESSON FROM A MASTER

Page 7: 14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities

© Sooshin Choi, 2014

LESSONS FROM KID’S MOVIESLESSONS FROM KID’S MOVIES

The More We Produce, The Messier It Can Be.

The More Technology, The Messier We May Be.

Page 8: 14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities

© Sooshin Choi, 2014

“ Discovery consists not in

seeking new lands but in seeing

with new eyes ”

Marcel Proust

LESSONS FOR US

Page 9: 14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities

© Sooshin Choi, 2014

本質: Know Why We Move, Work And Live.

AUTO ARE HORSES, OXEN, AND DONKEYS IN 21C

Page 10: 14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities

© Sooshin Choi, 2014

SUBSTANCE RATHER THAN SUBJECT

色卽是空 空卽是色: Matter is void and void is what matters

Page 11: 14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities

© Sooshin Choi, 2014

Aren’t We Creating More Land-Fills?

Or Are We Designing Unforgettable Memories?

MAKING BETTER THINGS VS. KNOWING BETTER WHAT I'M MAKING

Page 12: 14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities

© Sooshin Choi, 2014

NEW MOBILITY OPPORTUNITIES

It's All About Dignifying People.

Design, Data, And Technology Should Make This Happen.

Page 13: 14.10.31 Designing from the Invisibles: Finding New Mobility Opportunities

© Sooshin Choi, 2014 SOOSHIN CHOI Professor of Design

Provost & Vice President College For Creative [email protected]

DESIGNING FROM THE INVISIBLES: FINDING NEW MOBILITY OPPORTUNITIES