15 facebook tips in 15 minutes
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15 Facebook Tips in 15 Minutes. Nyleva Corley | Samantha Stiles Office of Public Affairs Social Media Collaborative Facebook Bootcamp Feb. 16, 2011. 1. Stake your claim. Register a username for your Page. You only need 25 fans. Pick a name that’s easy to remember. - PowerPoint PPT PresentationTRANSCRIPT
WHAT STARTS HERE CHANGES THE WORLD
15 Facebook Tips in 15 Minutes
Nyleva Corley | Samantha StilesOffice of Public Affairs
Social Media CollaborativeFacebook Bootcamp
Feb. 16, 2011
WHAT STARTS HERE CHANGES THE WORLD
1. Stake your claim.
• Register a username for your Page.• You only need 25 fans.• Pick a name that’s easy to remember.
WHAT STARTS HERE CHANGES THE WORLD
2. Be an admin like never before.
• Navigate Facebook as your Page and interact with other Pages in a more official capacity.
WHAT STARTS HERE CHANGES THE WORLD
WHAT STARTS HERE CHANGES THE WORLD
3. Plan it out, and with others.
• Create a conversation calendar.• Recruit multiple admins.• Use news pegs or trending topics.
WHAT STARTS HERE CHANGES THE WORLD
WHAT STARTS HERE CHANGES THE WORLD
4. Show off your content.
• Engage your audience with clickable links, photos and videos.
• Drive traffic back to your Web site.
WHAT STARTS HERE CHANGES THE WORLD
5. Move beyond the Like button.
• Ask a question.• Post a poll, quiz or contest.• Add an event.
WHAT STARTS HERE CHANGES THE WORLD
WHAT STARTS HERE CHANGES THE WORLD
6. What to say and how to say it.
• Decide on a tone.• Keep it real.
WHAT STARTS HERE CHANGES THE WORLD
WHAT STARTS HERE CHANGES THE WORLD
7. Don’t write a novel.
• Keep updates short and pithy.• Readers will skim over posts that are too
wordy.
WHAT STARTS HERE CHANGES THE WORLD
8. We’re not Justin Bieber.
• Ten posts a day is too many, and once a month is too few.
• We usually post once a day.
WHAT STARTS HERE CHANGES THE WORLD
9. Be nice and give shout-outs.
• Route traffic to your favorite pages with hyperlinks.
• Compliment your colleagues or fans in posts.
WHAT STARTS HERE CHANGES THE WORLD
WHAT STARTS HERE CHANGES THE WORLD
10. You have options.
• Expand or hide comments by default.• Disallow fan posts and pictures to your wall.• The new spam filter can help.
WHAT STARTS HERE CHANGES THE WORLD
11. Protect your sandbox.
• Write and post a moderation policy.• It’s OK to ask commenters to play by your
rules.
WHAT STARTS HERE CHANGES THE WORLD
WHAT STARTS HERE CHANGES THE WORLD
12. Don’t fear negativity.
• Engage with your readers and help steer the conversation.
WHAT STARTS HERE CHANGES THE WORLD
WHAT STARTS HERE CHANGES THE WORLD
13. Play favorites.
• Use Likes to promote your favorite Pages.• We’ve listed 109 UT Pages.• Stay up-to-date with these Pages in your news
feed.
WHAT STARTS HERE CHANGES THE WORLD
WHAT STARTS HERE CHANGES THE WORLD
14. Customize a tab or two.
• Use custom “tabs” for special announcements or promotions.
WHAT STARTS HERE CHANGES THE WORLD
WHAT STARTS HERE CHANGES THE WORLD
WHAT STARTS HERE CHANGES THE WORLD
15. You can judge a Page by its cover.
• Engage your graphic designer for a knockout profile image.
• Build identity consistency across your social media channels.
• Stay tuned to the 11:15 a.m. session for more.
WHAT STARTS HERE CHANGES THE WORLD
WHAT STARTS HERE CHANGES THE WORLD
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