15 INSIGHTS AND EXPERT QUOTES ON THE FUTURE OF MOBILE

Enterprisehead.com

’’The mobile device has becomeour communications hub, our diary,

our entertainment portal,ourprimary source of media

consumption, our wallet and ourgateway to real-time information

tailored to our needs.Therevolution is now!

Nihal Mehta EniacVentures

More than 90 percent of all Smartphone users say they have their phones within reach 24 hours a day, seven days a week. (Morgan Stanley)

’’-Greg HickmanMobilemixed.com

The future of mobile and specifically mobilemarketing is creating solutions that customersactually want and need.

Let's face it...as business owners, the onlyreason we're mobile is to better serve thecustomer… businesses will start showing up...

The average person takes 26 hours to report a lost wallet, but they will report a lost phone in only 68 minutes.

(Unisys)

Four out of five Smartphone users check their phones within the first 15 minutes of waking up.

(IDC Research)

verge of a whole new paradigm.

’’Thorsten Heins, Blackberry

The future is mobile computing - smartphones andtablets are just elements of it. The industry is on the verge of a whole new paradigm.

People spend more than 38 hours per month on their phones

(Nielsen)

’’If you’re not using mobile marketing to attractnew customers to your business,don’t worry —your competitors are already using it and aregetting those customers instead.

JamieTurner60SecondMarketer.com

We spend nearly 40% of our internet time on our mobile devices.

(Comscore)

I think the biggest change,and one that we're alreadystarting to see take shape, is that globally themajority of internet usage will be done via a mobiledevice and for most people the mobile web will betheir primary - if not their only - way ofexperiencing the internet.

Peter Rojas Engadget and Gizmodo

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Smartphones are for all ages – 81% of adults aged 25-34 and 50% of US adults aged 55+ have smartphones.

Nielsen

’’End users not technologies shape themarket. Consequently, marketers need tostay abreast not only of technologicaldevelopments but also of the way people respond to them

Matt Haig

Author of „Mobile Marketing –The Message Revolution“

Mobile is the future and there is no such thing as communications overload

GoogleEric Schmidt

’’Mobile is the enabling centrepiece of digital convergence.Mobile is the glue for all other digital industries to usewhen approaching convergence, but mobile is also thedigital gateway for the real world to join in this globalmetamorphosis of human behaviour.

I think the The Economist said it best when, in the issuecelebrating the 30th birthday of the PC, it wrote thatmobile will fulfil the promise of the 'personal' computer.

TomiTAhonen TomiAhonen Consulting

Mobile is not the future, it is the now. Meet your customers in the environment oftheir choice, not where it’s convenient for you.

Cyndie Shaffstall SpiderTrainers

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