2015 MEDIA KIT

2015 T H E W O R L D ’ S L E A D I N G A U T H O R I T Y O N FA S H I O N & B E AU T Y

Whether it’s through the magazine, tablet, website or more, the ELLE Canada audience can now access our content as they need it, when they need it.

A TRULY MULTI-PLATFORM BRAND

IMPRESSIONS SHOWN ARE ESTIMATED BRAND IMPRESSIONS PER MONTH / *SOCIAL MEDIA IMPRESSIONS BASED ON ‘POTENTIAL’ EXPOSURESOURCES: PMB FALL 2014, DIGITAL ACTIVITY – COMSCORE; SEPTEMBER 2014, GOOGLE ANALYTICS; JULY-SEPT 2014,3MA,

SOCIAL; SEPTEMBER 2014, OTHER; TC MEDIA INTERNAL REPORTING

NOVEMBER 2014

Mobile App

Monthly Contests 25K entries

E-Newsletter 85K unique subscribers 341K impressions

Annual Readers Choice

Magazine 1.5M readers 2.7M impressions

Social Media* 53M impressions

Website 80K UV’s

130K impressions

Blog

Mobile Website 38K UU’s 46K impressions

3.2 MILLION+ estimated monthly brand impressions

Plus a potential 53M+ additional impressions thru

social media iPad and digital editions

2015 T H E W O R L D ’ S L E A D I N G A U T H O R I T Y O N FA S H I O N & B E AU T Y

Elle Canada POPULATION COMPOSITION REACHSEXMen 49% 15% 222

Women 51% 85% 1,276

AGE12 – 17 8% 14% 215

18 – 24 11% 21% 312

25 – 34 16% 19% 283

35 – 49 24% 24% 364

50+ 41% 22% 324

Average age 45 36

EDUCATIONBachelor’s degree+ 23% 24% 363

OCCUPATION

Employed 58% 59% 887

HOUSEHOLD INCOME ($CAD)+75,000 48% 51% 758

+100,000 32% 35% 517

Average HHI $83,020 $88,662

RESIDENCE1,000,000+ markets 47% 58% 872

STATUSSingle, Widowed Separated or Divorced 41% 54% 803

Married or Living Together 58% 46% 682

SOURCE: PMB FALL 2014, ALL READERS 12+,

READER SUMMARY

2015 T H E W O R L D ’ S L E A D I N G A U T H O R I T Y O N FA S H I O N & B E AU T Y

DIGITAL

MOBILE

SOURCE: COMSCORE, SEPTEMBER 2014

37,634 UNIQUE VISITORS

188,981 PAGE VIEWS PER MONTH

SOURCE: GA JULY-SEPTEMBER 2014, (3MA)

PERSONAL MOBILE MASS MEDIA:Always carried. Always on.Always present at point of purchase.

778 UNIQUE VISITORS/MONTH

9,542 PAGE VIEWS PER MONTH

ADVERTISING OPPORTUNITIES:Banners, video pre-roll, customized applicationPOLAR MOBILE JUNE-AUGUST 2014, (3MA)

79,666 UNIQUE VISITORS PER MONTH

373,000 PAGE VIEWS PER MONTH

85,192 E-NEWSLETTER SUBSCRIBERS PER MONTH

iPAD EDITIONExperience full issues of ELLE Canada—the fashion spreads, the beauty buzz, the exclusive celebrity interviews (and more!)—in a whole new way with our interactive iPad edition. While it retains the look and feel of our print edition, the redesigned tablet version features exclusive extras like behind-the-scenes videos of our cover shoots, special slide shows, stop-motion images and expanded content. With a flick of your finger, our iPad edition will redefine your connection with ELLE Canada.

Please refer to print closing schedule for space deadlines.

The online destination for fashionistas

Chat with our editors! Facebook (facebook.com/ellecanada)Twitter (twitter.com/ellecanada) Instagram (ellecanada)Pinterest (ellecanada)

56,542 5,78950,319 19,678

SOURCE: TC SOCIAL MEDIA REPORT NOVEMBER 2014AUDIENCE DATA AVAILABLE UPON REQUEST.