15 Minutes of Fame Publicity15 Minutes of Fame PublicityNovember Board MeetingNovember Board Meeting

Thirteen major religions registered on the island of Taiwan

Major religions because they have a substantial number of followers

Buddhism, Taoism, and Catholicism

Recent development allows women to take on multiple roles in business

Can attain higher education leading to Can attain higher education leading to better better jobsjobs

Gender differences still exist in Taiwan Gender differences still exist in Taiwan business business practices concerning womenpractices concerning women

Culture mimics that of Western Culture mimics that of Western CultureCulture

Taiwanese do not follow Chinese Taiwanese do not follow Chinese traditions traditions in regards to businessin regards to business

It is important not to practice It is important not to practice customs that customs that they do not practice to avoid offensethey do not practice to avoid offense

Eldest or most established person should be Eldest or most established person should be greeted greeted firstfirstEyes should be lowered as a sign of respectEyes should be lowered as a sign of respectColleague should be addressed by name and Colleague should be addressed by name and corporate corporate titletitleWomen should extend hand for handshake Women should extend hand for handshake firstfirstBusiness Card PresentationBusiness Card Presentation

Giving Face Losing Face Saving Giving Face Losing Face Saving FaceFace

Taiwanese prefer to dine in public Taiwanese prefer to dine in public places places with foreignerswith foreigners

Eventually, you will be invited to dine Eventually, you will be invited to dine in the in the homehome

Conversation should remain light Conversation should remain light throughout dinnerthroughout dinner

Business relationships through Business relationships through friendsfriends

Learn about the person first, then Learn about the person first, then form a form a business relationshipbusiness relationship

Opens doors to form connectionsOpens doors to form connections

Build and maintain relationshipsBuild and maintain relationships

Follow Taiwanese Business Etiquette Follow Taiwanese Business Etiquette when in when in TaiwanTaiwanRemain on equal groundRemain on equal groundAct sincerely, honestly and humblyAct sincerely, honestly and humblyStrengthen relationships by finding Strengthen relationships by finding commoncommon groundgroundhttp://www.youtube.com/watch?v=BqgsGKBhA5khttp://www.youtube.com/watch?v=BqgsGKBhA5k

Language differences will not be a Language differences will not be a problemproblem

Official language is Mandarin ChineseOfficial language is Mandarin Chinese

English language is the most popular English language is the most popular foreign languageforeign language

Our goal is to publicize our clients in the most respectful manner and make sure that they are viewed in the light in which they wish to be viewed We must adapt our mission to market We must adapt our mission to market our Taiwanese clientsour Taiwanese clientsUse our current Taiwanese Client to Use our current Taiwanese Client to make more connections within the make more connections within the countrycountry