15 most memorable indian print ad campaigns of 80s & 90s...when digital didn't exist
DESCRIPTION
These 15 successful brands were created when there were no mobile phones, facebook, Instagram, whatsapp, twitter, youtube or vine to support. Relationships were real and not virtual. When creative, client servicing, media and account planning happened under one roof. Digital media didn’t exist then and the success of the campaign was not measured in click-thrus, leads, acquisitions, likes, views and other ROI metrics. Today with all types of measurement /analytical tools, data (big data) available online how many brands can we recall and label as successful online brands? Can we create brands online only without traditional media support. Agreed that all these are mass brands and leveraged the massive reach of television/radio but do we see any present global brands surviving for so long in the consumer mind ball. In digital agency environment media & creative need to work closely together and not in silos. Rather than re-creating offline creative in digital formats- the idea, planning, thinking and implementation should all happen digitally. And yes technology is still an enabler-there is still no substitute to brand positioning, great ideas, copy/script and rendition. Advertising is a creative art form and will always remain one. Creativity in media is technology & data driven. Many near precise targeting/attribution models have emerged and the focus has shifted from branding to ROI. Clients are demanding return on every dollar/rupee spent.The charm of present day advertising has somewhat lost out to the cruel (but real) demands of the business world.TRANSCRIPT
15 Most Memorable Indian Print Ad
Campaigns of 80s & 90s
These 15 successful brands were created when there were no mobile phones, facebook, Instagram, whatsapp, twitter, youtube or vine to support. Relationships were real and not virtual. When creative, client servicing, media and account planning happened under one roof. Digital media didn’t exist then and the success of the campaign was not measured in click-thrus, leads, acquisitions, likes, views and other ROI metrics. Today with all types of measurement /analytical tools, data (big data) available online how many brands can we recall and label as successful online brands? Can we create brands online only without traditional media support. Agreed that all these are mass brands and leveraged the massive reach of television/radio but do we see any present global brands surviving for so long in the consumer mind ball. In digital agency environment media & creative need to work closely together and not in silos. Rather than re-creating offline creative in digital formats- the idea, planning, thinking and implementation should all happen digitally. And yes technology is still an enabler-there is still no substitute to brand positioning, great ideas, copy/script and rendition. Advertising is a creative art form and will always remain one. Creativity in media is technology & data driven. Many near precise targeting/attribution models have emerged and the focus has shifted from branding to ROI. Clients are demanding return on every dollar/rupee spent.The charm of present day advertising has somewhat lost out to the cruel (but real) demands of the business world.
Quite simple isn’t it. When Alyque Padamsee decided to shoot an ad for Liril with a relatively unknown model, Karen Lunel who was wearing a lime green bikini in the icy cold waterfalls near the Guna caves in Kodaikanal, not even the folks at HLL would have thought it would become such a phenomenon. Not only did it capture the imagination of an ultra-conservative Indian society, it also multiplied Liril’s sales figures.
Having become popular across the country as the `Devil' in Onida Television brand advertisement, David Whitbread is now into choreography.
Who can forget the brand and the model-Deepak Malhotra.
“ Buland Bharat ki Buland Awaaz- Hamara Bajaj”
Campa Cola-The brand name still has high recall.
Jackie was the brand ambassador of Charminar cigerettes, Avis Jeans & Savage after shave. Unlike Tiger (his son) he had a macho image which is reflected in the brands he endorsed.
Amjad khan’s characterisation of Gabbar earned him the quintessential strong image.
Our very own Lalitaji’s advice “Surf Ki Kharidari Mein Hi...Samajhdari Hai”
To this day the brand hasn’t stopped surprising us………..
Celebrity endorsement made sense for Cinthol brandVinod khanna had a debonair image which is the positioning Cinthol wanted for the brand.
Khoob Jamega Rang Jab Mil Bethenge…Celebrity & brand perfect match.
Parle Krackjack is still popular but Britannia 50-50 has taken the lead now…..
The Zing thing..Gold Spot became the most popular “Uncola”of its time……..
Controversy creates conversations…In the real world...
Jaws dropped when supermodels Milind Soman and Madhu Sapre draped themselves in nothing but a python and a pair of sneakers in this much talked about ad from Tuff shoes.It heralded the advent of shock advertisements in India.
Tastefully Bold-Condom advertising
The era of boldness in advertising had dawned.
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Credits:http://myvisionmyway.blogspot.in/2010_08_01_archive.htmlhttp://www.pinkvilla.com/node/266028http://adoholik.com/?s=onidahttp://www.tribuneindia.com/1998/98aug30/sunday/head3.htmhttp://www.vectorbg.net/colourful-ripples-background/http://www.infosamay.com/controversial-indian-ads/http://paajipapu.blogspot.in/2011/10/controversial-indian-ads-from-90s.htmlhttp://www.pinkvilla.com/trending/bollywood/24-vintage-ads-you-do-not-want-misshttp://www.rediff.com/business/slide-show/slide-show-1-golden-amul-ads/20110817.htm#5http://en.wikipedia.org/wiki/File:Campa-cola-orange-advertisement-indrajal-comics-india.jpghttp://www.bhatnaturally.com/personal/vintage-indian-brands-and-ads/and other online sources.