15 steps brands should use with celebrities & social media to engage consumers with social media

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WWW.HOLLYWOODBRANDED.COM [email protected]

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Post on 23-Jun-2015

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Partnering with a celebrity is one of the best ways for a brand to reach an already engaged and targeted audience, and a strategy that highly influences future purchase decisions based on that association. Today, social media provides brands a cost-effective and quickly activated celebrity campaign platform that results in major marketing impact. This slideshare will provide a guide to 15 steps brand marketers can take to successfully strategize, select, and procure a celebrity advocate for social media.

TRANSCRIPT

Page 1: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

WWW.HOLLYWOODBRANDED.COM

[email protected]

Page 2: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

15 Steps To Success

Page 3: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media
Page 4: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#1 Determine The Audience

Page 5: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#2 Determine The Budget

Page 6: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#3 Celebrity Fit

Page 7: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#4 Which Social Platforms

Page 8: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#5 Creating The Post

Page 9: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#6 Photos, Videos & Contests

Page 10: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

# 7 Charity Partnerships

Page 11: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#8 The Right Timing

Page 12: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#9 Extend The Campaign

Page 13: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#10 How Many & Where

Page 14: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#11 Reach Out

Page 15: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#12 Make The Offer

Page 16: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#13 Educate

BRAND ESSENCE & FACTS CHEAT SHEET

BRAND SOCIAL MEDIA CHEAT SHEET

Page 17: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#14 Interact

Page 18: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

#15 Repurpose Content

Page 19: 15 Steps Brands Should Use With Celebrities & Social Media To Engage Consumers With Social Media

Best option to create a successful celebrity partnerships?

Work with an entertainment marketing agency.

Now What?

WWW.HOLLYWOODBRANDED.COM | [email protected]