15 ways to market a software tool - bologna · revenue, head count, pr, and quality—if one gets...
TRANSCRIPT
![Page 2: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/2.jpg)
![Page 3: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/3.jpg)
1. Marketing must evolve along with the company
![Page 4: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/4.jpg)
2. Inject yourself in the conversation
![Page 5: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/5.jpg)
3. Donate your software, donate for reviews
![Page 6: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/6.jpg)
4. Create evangelists
![Page 7: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/7.jpg)
5. Become a thought leader in your niche
![Page 8: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/8.jpg)
6. Do Inbound Marketing
![Page 9: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/9.jpg)
7. The Golden Puzzle / Always Be Marketing
![Page 10: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/10.jpg)
8. Be so good they can’t ignore you
![Page 11: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/11.jpg)
9. Customer service is the new marketing
![Page 12: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/12.jpg)
10. UX is marketing
![Page 13: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/13.jpg)
11. Google Adwords
![Page 14: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/14.jpg)
12. Sponsorships
![Page 15: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/15.jpg)
13. Raffles
![Page 16: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/16.jpg)
14. Demo Versions (also embedded!)
![Page 17: 15 Ways to Market a Software Tool - Bologna · Revenue, head count, PR, and quality—if one gets ahead Of the Others, you' re HOW HARD COULD IT BE? BY JOEL SPOLSKY Growth at a bootstrapped](https://reader034.vdocuments.net/reader034/viewer/2022050302/5f6b33e860dfac09c85bb518/html5/thumbnails/17.jpg)
15. It’s not about you!