150608 country presentation3 india_kuldeep
TRANSCRIPT
Commercial Outlook of Dairy Farming in India: Perspectives and Drivers
Kuldeep Sharma
Kiel, June 2015
Indian story
Disclaimer
• In India there is no single reality.
• Diversity in animals type, breeds, prices, demands, markets, high level of fragmentation and a long supply chain with large numbers of actors and lastly poor registration levels of farm, farmers and animals makes it difficult to average out the production figures.
Agenda
• Philosophy of dairying in India • New Paradigm • Farm structure in India • Dairy policy framework • Animal distribution in % • Yield per animal • Demand –Supply and deficit • Organized sector • Indian product mix • Dairy Value chain • Picture gallery • Major hurdles • Perspective on farm structure • Future Integrated farms • Innovative packaging
Philosophy of Dairying in India
Mass production is production by masses
Mahatma Gandhi
New paradigm
Sustainable production is production by progressive communities
Dairy Industry vision 2030
Suruchi Consultants 2014
Farm structure in India
Suruchi Research 2015
Herdsize
category
Average
milkyield
Nooffarms
inMillions
Milk
productioninMillMT
Populationof
cattle%offarms %ofMilkprodn
2 700 73 102 146 97 72
8 1100 2 18 16 3 12
18 1500 0.30 8 5 0.40 6
50 2500 0.05 6 3 0.07 4
100 4000 0.02 8 2 0.03 6
Total 1060 75 142 172 100 100
Dairy Policy framework in India
Suruchi Research 2015
Herd size category
Feeding system Policy support Main region
1-3 Pasture Subsidized milking equipment
and soft loan for animals Pan India
8-10 Pasture and Tied
Stall
NABARD scheme for setting up 10 animal farm with Venture capital
fund Pan India
20-30 Tied Stall Subsidized milking equipment
and soft loan for animals Most of the states
50-80 Stall /Tied stall One of the state has given
interest free loan scheme plus subsidized milking equipment
Gujarat, Chhatisgarh, Andhra Pradesh,
Tamilnadu,Rajasthan, Madhya
Pradesh,Uttar Pradesh
100 and above Free Stall One of the state has given interest free loan scheme
Punjab, Maharashtra,
Haryana, Rajasthan, UP,Tamilnadu,
Karnataka
Animal distribution in %
Yield per animal in LPD
Dem
and
Su
pp
ly &
Def
icit
326
100
150
200
250
300
350
MIL
K P
RO
DU
CTI
ON
(M
ILL
TON
)
Existing growth rate (4.7%) 5% growth rate 5.5% growth rate Demand
0 -3
-24
1
-9
1
7
18
-30-25-20-15-10
-505
101520
Milk
Su
rplu
s /
Def
icit
(M
ill T
on
)
Existing growth rate (4.7%) 5% growth rate
5.5% growth rate Linear (5% growth rate)
The Organized Sector in Dairy Market
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18
2018-19
2019-20
2020-21
2021-22
2022-23
2023-24
2024-25
2025-26
2026-27
2027-28
2028-29
2029-30
2030-31
Pvt share 9,9 10,2 11,3 13,2 14,5 16,0 17,6 19,4 21,4 23,5 25,9 28,5 31,4 34,6 38,1 41,9 46,2 50,9 56,0 61,7 67,9 74,8
Coop share 9,4 9,6 10,5 12,0 12,6 13,6 14,6 15,8 17,0 18,3 19,7 21,2 22,8 24,5 26,4 28,4 30,6 32,9 35,5 38,2 41,1 44,3
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Coop share Pvt share
Indian Product Mix
Dairy Value Chain
Commercial, Family, Smallholder Dairy Farms in
India
Small farmers
Commercial Buffalo 80-100
Cow farm 80-100
Cow farm 100 +
Major hurdles for commercial dairy in India
• Limitations of small and marginal farmers to improve milk production in both quantity and quality
• Limited land availability around consumption areas • Lack of interest of upcoming generation in dairying at village levels • Skill set for farm management • Lack of pedigree animals • Under capacity cattle feed production • Poor supply/cold chain infrastructure • Inability of middle man to invest back in value chain • Demand for quality milk • Government policy support biased to mass production and
employment
Future Perspectives on farm structure
Short term :
• Dairy extension through National Dairy Plan at small and marginal farmer levels
• Promoting mini sized farm from 25-100
Medium Term : Promoting mid size farm from 100-250
Long term : promoting large sized dairy farms from 250-1000+
Future integrated farms
• Fresh Farm milk is a new category in the making in a country consuming 50 % of its
milk production as milk only
• Fresh farm milk is not market milk. It is a value added product and subscription by invitation
only.
Fresh cow Milk around Delhi
Rao Matadin Yadav Building Opposite Veterinary Hospital Near Kapashera Police Station Old Delhi-Gurgaon Road Kapashera
Rao Matadin Yadav Building Opposite Veterinary Hospital Near Kapashera Police Station Old Delhi-Gurgaon Road Kapashera
Call us at +91-7838888654 [email protected] Par Litter Rate – 70Rs./ Around Capacity in par day 1KLP
+91-9873 163 741 +91-9810 143 335 RATE PER LITTER – 150/- BACK TO BASICS ORGANICS LLP KHASRA NO- 39/18, KHEWAT NO- 321, NAI GUAL PAHARI, TEHSIL SOHNA, DISTT. GURGAON,HARYANA
9818010888 Milk Rate 65 Rs/
Customer Care Hotline at 800-395-7004
93174 93174
93174 93174 TruMilk Double Toned Milk (Bottle) Rs 106.00
TruMilk Double Toned Milk (Pouch) Rs 28.00
Contact No. 93174 93174 [email protected]
Mr. Sayam
Contact- 01166733820
Rate Per Litter- 70/-
Shop No - B - 150, Supermart -1, Golf
Course Road, DLF City Phase Iv Gurgaon,
Gurgaon
Mr. Arun Parbhakar Mobile- 09810194616
Mr.Ashok Ray Raw Milk Per Litter – 65 Rs. Shop No 11 Cross Road Market, Dlf City Phase III Gurgaon, Gurgaon
S.S.Rathi(9910065307) Rathi Market , Location of Amar Dairy Farm: Gairatpur Bas Pandala ,Gurgaon(Haryana)
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