156695374 consumer behavior on amway products in india

7/22/2019 156695374 Consumer Behavior on Amway Products in India

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CONSUMER BEHAVIOR ON AMWAY

PRODUCTS IN INDIA



WHO IS A CONSUMER?

A Consumer is a person or group of

people that are the final users of products

and or services generated within a social

system. A consumer may be a person or

group, such as a household. The concept

of a consumer may vary significantly by

context.



What is a consumer behavior?

Consumer Behaviour is a branch which

deals with the various stages a consumer

goes through before purchasing products

or services for his end use.

Why do you think an individual buys a

product ?

Why do you think an individual does notbuy a product ?

When do you think consumers purchase

products ?



What is an Amway?

•The word Amway is an abbreviation for American Way and

it was coined in 1959 by the company founder Jay Van Andel and

Richard Devos.

•For easy remembrance the name of the company was made short

it into Amway and it has been registered as a corporate name and

also as their trademark.

•Amway is a direct selling company that uses Network Marketing to sell a variety of products.

•Mostly, the products are based on Health, Beauty and Home care

products.



Introduction :

Amway India, a wholly owned subsidiary of AmwayCorporation, was established in August 1995 after approval byIndia's Foreign Investment Promotion Board (FIPB). AmwayIndia commenced commercial operations on May 5, 1998 and is

now the largest Direct Selling FMCG Company. The Company isheadquartered at the National Capital Region of India - NewDelhi.

Amway has invested in excess of US $ 35 million (Rs. 151cr) in India of this; US $ 6 million (Rs. 26 cr) is in the form ofdirect foreign investment. Amway India has 400 full timeemployees and has generated indirect employment for 1,650

persons at all the contract manufacturer locations.



Contd

Amway India provides free and unlimited training to all itsdistributors to help them grow their business. Amway India conducted

over 34,000 training sessions during in the past 12-months with an

attendance of over 1.5 million Amway Business Owners and

prospects.

Amway India is a member of the Indian Direct Selling

Association (IDSA). The IDSA is an industry regulatory body, with

several reputed international and Indian Direct Selling companies as

members. A Mumbai-based consumer rights activist, Asha Kidnani, isIDSA’s Ombudsman & Code Administrator. Amway India is also a

member of the Confederation of Indian Industries (CII) and

Federation of Indian Chambers of Commerce (FICCI).



objectives

New products are often successful if they provide better

solutions to the consumers problems and needs.

To optimize consumer convenience and value through

enhanced product differentiation.

To study the Consumer’s Behavior towards the Amway

products



SCOPE

The scope of the project is limited only to the Amway

Products (such as Soap and Shampoo).

It would continue with the consumer’s behavior regardingthese products.



Research Methodology

Research problems : To study the Consumer

Behavior on Amway Products.

Data Source : Primary data and Secondary data

Research Approach :Survey approach

Research instrument : Questionnaire



ANALYSIS AND

INTERPRETATION



1. Gender:

a. Female

b. Male

75%

25%

Gender

female male



2. Occupation

a. Student

b. Employee

c. Business

d. None of them

0

10

20

30

40

50

60

student employee business none of them

Option

percentage



4. Have you heard of Amway products?

a. Yes

b. No

0

10

20

30

40

50

60

70

yes no

Option

yes

no



5. Did you use Amway Products?

a. Yes

b. No

0

10

20

30

40

50

60

70

80

yes no

Options

percentage



6. What things you want your soap to be included

with..?

a. Good Cleanser

b. Good Moisturizer

c. Good Deodorizer

d. All the above

0

10

20

30

40

50

60

Opinion

percentage



7. What do you use after washing your hair with

Shampoo?

a. Conditioner

b. Oil

c. None of them

74%

10%

16%

OPTIONS

conditioner oil none of them



8. Have you used Persona Soap?

a. Yes

b. No

0

10

20

30

40

50

60

70

80

yes no

Option

percentage



9. Did you find any difference after using the Soap?

a. There is a change b. No change

c. Not observed

67%

18%

15%

Opinion

change no change not observed



10. Have you used Satinique Shampoo?

a. Yes

b. No

0

10

20

30

40

50

60

70

80

yes no

Options

percentage



11. How is the quality of the Persona Soap and

Satinique shampoo?

a. Good

b. Medium

c. Satisfactory

54%

16%

30%

Opinion for soapgood medium stisfactory

65%

19%

16%

Opinion for shampoogood medium stisfactory



12. What is the level of satisfaction towards the

purchase of Amway Products?

a. Good

b. Average

c. Satisfactory

61%10%

29%

Opinion

good medium stisfactory



13. What is the reason for choosing the Amway Products?

a. Quality

b. Price

c. Others

69%

6%

25%

percentage

quality price others



14. Would you like to suggest others, to buy the

Amway Products?

a. Yes

b. No

0

10

20

30

40

50

60

70

80

yes no

Opinion

percentage



15.What are the important factors that influenced

you to buy the Amway Products?

a. Personal choice

b. Friends

c. Advertisement

d. Internet

0

5

10

15

20

25

30

35

40

personal ch. friends advt. internet

respondents

respondents



Conclusion/suggestions The project was aimed to understand the Consumer Behavior

on Amway products in India.

Launch of new advertisement campaign with the brand

ambassador.

By making the price of the products to be reasonable , it can

attract many customers and also can retain its presentconsumers also.



LIMITATIONS

•This project deals with only the Soap and Shampoo of the Amwaycompany.

I.e., Persona (Soap) Satinique (Shampoo)

•It is limited to only these products of Amway and specially in INDIA



BIBILIOGRAPHY

www.amway.com

www.amwayindia.com

http://www.amway.com/

http://www.amwayindia.com/

http://www.amwayindia.com/

http://www.amway.com/

156695374 consumer behavior on amway products in india

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